Big Bird

The last few years, we’ve seen a divide in politics—bigger than we’ve seen in generations. In the U.S. … The most loyal of the Democrats and Republicans are each digging in deeper. Around the world, we are seeing the same divide … If your entire brand is about healthcare, I get that you should have a position on anything to do with healthcare. … But if you are selling organic groceries, fried chicken, washing machines or laptops, you’d be really stupid as a brand to pick a side and speak out. I love politics, but I love making money even

Gerald Gorman, who runs online businesses like Lawyer.com, pays Google $100,000 a month to place ads near search results and on Google’s partner sites. While the ads have proved effective at attracting customers, their growing price tag has led Gorman to look around for alternatives. In the past, Gorman would have been out of luck. That’s because, despite the Internet’s rapid growth, most small and medium businesses had few viable online ad options beyond Google or Bing. This is changing, however, as upstart ad companies tap into new publishing tools and social media to offer effective online campaigns for as

What does this actually mean for AdLand? The tax deduction for advertising costs could be revisited. While Mr. Obama didn't bring it up during his first term, it's just the sort of tax loophole that was mentioned by both candidates during the debates. Dan Jaffe, executive vice president of government relations for the Association of National Advertisers, told Ad Age earlier this year that it would be unwise "for advertising companies to think we are immune. We will not take anything for granted." Online privacy is another area of concern.

You can learn a lot from the Obama and Romney campaigns about how to use Twitter, says Shane Steele, Twitter's director of sales and marketing. Both campaigns are innovative; they tweet about events in real time, for instance, and show behind-the-scenes photos to followers. "Because the political campaigns have to deal with a rapid response environment, there are some great lessons for brands to think about as they plan their own campaigns," said Steele. "There are more tweets every two days now than total tweets leading up to the 2008 election."

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