Getting Paid

		Jay Leno once described his personal business model in six words: "Write joke. Tell joke. Get check." The two key words: "Get check." When Peggy and I ran the WHO'S MAILING WHAT! newsletter and archive service ... Our business model was a variation of Jay Leno's.... more »
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Hotlists: New and Updated Files on the Market

This week, Hotlists has identified AmeriLINK Lawyers (Occupation) Database, Discover Magazine Active Subscribers and Summit Racing Equipment as the lists marketers should test.... more »

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4 Direct Mail Tips for a Great Yard Sale

		One of the best things about this time of year is that it's perfect for yard sales. But judging by what I've seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity to unload their old stuff and make some money. If you adapt some tried-and-true direct marketing tips to fit your yard... more »
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How to Identify Your Customers, Make Them Love You, and Keep Them Hooked

		Every company is struggling to nail down their core target group. If only they could define it, life—or at least business—would be a whole lot easier. They could then channel resources and focus energy in the right direction. But a target group consists of many disparate elements. Take, for example, McDonald's. Who would they would call their primary target group?... more »
		More On Database & CRM

Traffic From Social Referrals Is Doubling

		With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the last time we reported on this topic. The first thing we noticed was that socially referred traffic has more than doubled since Q1... more »
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Let's Make a Deal on Daily Deals

The popularity of daily deals—emails or mobile notifications that offer a discounted local service or product—shows no signs of abating. According to BIA/Kelsey, US spending on daily deals, instant deals and flash sales is expected to hit $2 billion in 2012 and continue to grow to more than $4.2 billion in 2015. Since Groupon's launch in 2008, many lessons have... more »

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Mobile Marketing Budgets Small But Growing

A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack of resources to expand mobile efforts. The study by email services provider StrongMail showed 45 percent of companies have adopted mobile marketing, with more than half (57 percent) of those doing so for less than a... more »

A Long Term Vision for the USPS

		Over the past week, the Postal Service announced significant changes in its business focus and management structure that could have significant impact on its ability to both serve customer needs and improve its financial position. The changes that the Postal Service is making suggest a vision for the Postal Service that goes beyond traditional postal services and could include many... more »
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Free Whitepaper: Receive a Marketing Assessment From HubSpot

		HubSpot's marketing software can increases leads by simplifying your marketing. We'll show you how you stack up against your competition just like we've done for over 4 million websites! Receive a free marketing assessment to find out if you're a fit for HubSpot.... more »
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Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services

Download this whitepaper to learn how digital agencies can seamlessly integrate cloud-based video services into their workflow to simplify these challenges and reduce costs. Today's digital agencies are under increasing pressure to deliver: - Faster times to market - Engaging user experiences - Universal video delivery for mobile - Branding without compromise - Scalability for "viral"campaigns - Compatibility... more »

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