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Happy Holidays From Target Marketing
 
Christmas Wreath   As Christmas and New Year's Day draw closer, the staff at Target Marketing wants to wish all of our subscribers happy holidays. The Today @ Target Marketing e-newsletter will be taking a holiday break, as well, for the next two weeks. Expect to see us back in your inbox with plenty of key marketing content on Monday Jan. 5.... more »
 
 
The Big Qs of 2015
Thorin McGee
 
TM1114_Cover_1   Every year has its own challenges, trends and "Big Qs." But as we head into 2015, the kinds of topics we're hearing discussed by our readers and other marketers are changing. From the big conventions like ad:tech, DMA and Dreamforce, to social media and comments we're seeing on our articles, marketers seem to have put the recession questions of 2012... more »
More On Marketing Strategy
 
 
USPS Will Keep Running, Despite Congressional Inaction
Heather Fletcher
 
USPS Logo   Three governors does not a U.S. Postal Service Board of Governors make, but it's good enough to keep the USPS running until there's a full board. That's the gist of comments from a USPS spokesman and the Federal Register, the federal government's daily newspaper. As of Dec. 8, the board lost its quorum because Congress failed to confirm board nominees.... more »
More On Direct Mail, Print and Postal
 
Why Sales and Marketing Collaboration is Important in Lead Generation
Frank Paterno
 
Leads   Both sales and marketing teams know that they play an equally important part in achieving a common goal. Yet each department can fall into the trap of functioning like an independent entity, losing sight of the big picture and compromising the overarching task at hand.... more »
More On Database, Lists and CRM
 
Denny's Zinger: Offers—Print (Warm & Fuzzy) v. Digital (Nasty)
Denny Hatch
 
Next Issue   I came across a story in The Wall Street Journal recently about KKR investing in NextIssue.com—a service offering digital access to 140 magazines for $9.99 a month. I went to the NextIssue.com website and was offered a 30-day free trial.... more »
More On Online Marketing
 
Today's Featured Resources
 
Business Intelligence that Delivers Results
 
Business Intelligence that Delivers Results   Learn how one application and software management firm almost doubled engagement activity by using customized business intelligence.... more »
 
 
[Guide] How To Create Landing Pages That Drive Conversions
 
[Guide] How To Create Landing Pages That Drive Conversions   There is a secret sauce to creating landing pages that not only attract visitors, but also motivate them to provide you with their information. This all-inclusive guide reveals all! Download now to get the information you need to create and analyze your own optimized landing pages.... more »
 
 
Webinar Express: How To Master Autoresponders In 20 Minutes
 
There is a lot of buzz about autoresponders and how using them can improve your email response rates and transform your subscribers into dedicated followers. In this quick-fire webinar, leading authority on Internet direct marketing, Reggie Brady explains how B2B marketers can create an effective autoresponder series based on tried and true strategies.

In just 20 minutes you... more »
More On Email
 
Contact Target Marketing Staff  View All Staff
Peggy Hatch
Group President/Publishing Director
phatch@napco.com
Thorin McGee
Editor-in-Chief
tmcgee@napco.com
Ambrose Crenshaw
Director, eMedia
acrenshaw@napco.com
 
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