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How to do Telemarketing Without Getting Sued
Mona Hanna and Kristen Peters
TM0613_gavel   The Federal Communication Commission's (FCC's) heightened focus on "robocalling" has become fertile ground for class action lawsuits, with many marketers and advertising agencies wary of liability. Under the Telephone Consumer Protection Act of 1991 (TCPA), individuals have had to provide express consent to receive certain types of calls from marketers and have the right to tell companies to stop calling.... more »
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How Email Marketers Can Reactivate Subscribers
Heather Fletcher
Email couple   Email marketers are working a lot harder to make money this year. The professionals are sending 15.5 percent more emails, but making a penny less per message than they did last year, according to New York-based Experian Marketing Services. Comparing Q1 2015 with Q1 2014, the company found an increase in open rates — 17.5 percent vs. 17.3 percent in... more »
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5 Tips for Successful o2o Channel Leaping
Gary Hennerberg
Gary Hennerberg   The most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Moving a prospect from any offline channel marketing to online ordering has its clear benefits, but can be tricky. Whether from direct mail, broadcast, or other print source, your offline to online (o2o) channel redirection must be carefully designed,... more »
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Denny’s Zinger: Denny Hatch’s 8 Ironclad Rules of E-marketing
Denny Hatch
8 E-Rules   When the Internet arrived big time in the 1990's, a gazillion hotshot kids — with zero experience in marketing and design — took over and set the protocols. These kids said to us geezers: "This is the new medium and the new paradigm. Your old rules are dead. We make the rules now. So take a hike, buster."... more »
More On Online Marketing
V-Commerce? Google to Add Video Product Listing to YouTube
By Jeremy Zimmerman
TrueView   A new feature called "TrueView for shopping" will soon allow you to place listings alongside a YouTube video that features those products. "TrueView for shopping allows you to showcase product details and images — along with the ability to click to purchase from a brand or retail site — all within your video ad," a Google AdWords blog post reads.... more »
More On Social Media
Today's Featured Resources
Email Marketing 2015
Email Marketing 2015   Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find 14 email trends charts featuring exclusive data from Who's Mailing What!, analysis of 16 effective... more »
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Chris Lyons
Group President
Thorin McGee
Ambrose Crenshaw
Director, eMedia
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