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Mobile Marketing to TV Watchers, Event-Goers, Diners and Grocery Buyers
Nicole Skogg
 
Microtatrgeted TV   We've been sharing details of a survey we completed earlier this year asking consumers about their "moments of need" (moments when their interest is piqued, moments when they want something and moments when they may be prompted to act) when viewing advertising and whether mobile opportunities could satisfy those needs.... more »
More On Mobile
 
 
Stamps.com Acquires E-commerce Software Company
Heather Fletcher
 
First Class mail decrease 091714   Package delivery is the future for the U.S. Postal Service, its representatives say. The same is true for a close partner of the USPS, Stamps.com. As a result, the online postage provider to more than 500,000 customers announced on Monday that it bought e-commerce software provider ShipWorks for $22 million.... more »
More On Direct Mail, Print and Postal
 
Focus Group of One
Cyndie Shaffstall
 
Cyndie Shaffstall   If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively acting as a focus group of one. You are assuming all of your constituents feel the same way about your campaign as you do. Big mistake.... more »
More On Marketing Strategy
 
Denny's Zinger: Trying to Work Through Jet Lag
Denny Hatch
 
Jet Lag   Whenever I travel west from Europe, the 6-hour time difference knocks me cockeyed. Here's an exchange with our doctor (on staff with the Philadelphia Eagles):... more »
More On Marketing Strategy
 
 
Are Drone Deliveries the Future of Online Shipping?
By Maria Haggerty
 
Maria Haggerty   While the quest for faster shipping is an ongoing struggle for retailers and fulfillment companies, it's unlikely that drones or anticipatory shipping alone will be the key to faster deliveries. Instead, these services will be the gateway into a new shipping model — one that's customer centric, highly personalized and characterized by the following:... more »
More On Operations & Fulfillment
 
Today's Featured Resources
 
Express Webinar: Learn to Match Your Marketing Content to Your Sales Funnel
 
Express Webinar: Learn to Match Your Marketing Content to Your Sales Funnel   View this rapid-fire webinar with leading Internet direct marketing authority, Reggie Brady. In just 20 minutes you'll have the knowledge to create a plan of action that'll help identify where leads are in the sales cycle and how to develop a sequence of offers and communications to support those different stages.... more »
 
 
The Silver Bullet for Driving Sales & Impressions: DATA
 
Data-driven marketing is not a new concept, but with the explosion of sales channels and rising consumer expectations, marketers and marketing service providers must leverage data to deliver a more personal experience. Data-driven marketing is about collecting traditional offline data and connecting it with online data, including browsing behaviors and social networks. Once all that data is analyzed, it can... more »
 
 
Content Marketing Master Class: A unique, one-day master class
 
Content Marketing Master Class: A unique, one-day master class   Looking for content marketing strategy? Come & get it! The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business. Attend in any of four great cities: Denver, Charlotte, NYC or San Francisco. Learn more and grab your pass now!... more »
 
Contact Target Marketing Staff  View All Staff
Peggy Hatch
Group President/Publishing Director
phatch@napco.com
Thorin McGee
Editor-in-Chief
tmcgee@napco.com
Ambrose Crenshaw
Director, eMedia
acrenshaw@napco.com
 
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