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3 B-to-B Marketing Trends for 2015
Heather Fletcher
B-to-B photo   One group often overlooked in the glut of yearly forecasts is B-to-B marketers. The group needs special tips all its own, according to Wilton, Conn.-based SiriusDecisions, a B-to-B research and advisory firm. After all, "it may be B-to-B, but it's still people to people," says Ruth J. Morrison, CEO and founder of What's The 411 Networks. Morrison uttered that phrase... more »
More On B-to-B
2 Tips to Write More Readable Copy
Gary Hennerberg
Gary Hennerberg   When was the last time you checked your copy's grade level reading scores? American's reading ability is declining. And you could be writing over your prospective customer's ability to understand your message. In the U.S., average reading levels are at about the eighth grade level. But 1-in-5 U.S. adults read below a fifth grade level. And surprisingly, 14 percent of... more »
More On Copywriting, Creative and Brand
Sell Chief Executives With This Email/InMail Template (Part 3 of 3)
Jeff Molander
Jeff Molander   The "experts" say executive officers aren't open to being pitched via email and LinkedIn InMail. But they're wrong. You can you spark conversations with chief executives. Discussions about them. Their pains, fears and ambitions ... and bold public statements they make. Then, gently ask permission to connect that discussion to a new solution-what you sell.... more »
More On Social Media
Denny's Zinger: Instant CRM (Customer Relationship Magic)
Denny Hatch
Appointment Reminder   Many years ago, Republican Party committees—and many individual candidates—blitzed their lists with direct mail. Many of these fundraising pieces arrived with surveys of varying lengths.... more »
More On Database, Lists and CRM
10 Tips to Optimize Holiday Sales
By Jay Calavas
Jay   According to, online sales are expected to increase more than 8 percent to reach nearly $105 billion this holiday shopping season. Is your website ready for the online rush? Below are 10 tips to help you get through the happiest, busiest time of the year:... more »
Today's Featured Resources
Content Marketing Master Class: A unique, one-day master class
Content Marketing Master Class: A unique, one-day master class   Looking for content marketing strategy? Come & get it! The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business. Attend in any of four great cities: Denver, Charlotte, NYC or San Francisco. Learn more and grab your pass now!... more »
Email Mixology: Balancing Demand Gen and Demand Response
Email marketing is known as one of the most effective channels out there for demand response marketing. From chasing up abandoned carts, responding to activity in other channels and targeting offers based on subscriber profile data, email is the perfect 1-2-1 channel that reaches almost the entire online population, is low-cost and highly measureable. But what about email subscribers who... more »
More On Marketing Strategy
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