Five Minute Interview With Comedian Steve Hofstetter: Email Promotions Pull In Crowds, Social Is Ephemeral

		Comedian Steve Hofstetter thinks of even social networks as middlemen. The most direct way he can market to his fans, he says, is through email marketing. Hofstetter believes his email list is his main conversion tool because it gets fans to come to his shows. In the end for Hofstetter, the show's the thing.... more »
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The Challenge of a Huge Bargain and Complex Fulfillment

		Having just returned from London—and an avowed Anglophile—I watched with relish the ceremony of the Queen's speech at the opening of Parliament. The horses, coaches, costumes and rituals were brought off with absolute perfection, because it is scripted down to a gnat's eyebrow. The key: a checklist going back to the 16th century.... more »
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Linking Inbound Marketing to Sales Results

Yes, inbound marketing CAN be measured, and yes, it CAN be linked to sales. This explores how inbound marketing drives results for Top Performers and how it can work for you.... more »

 

5 and 7 Are Incredibly Powerful Numbers for Marketers

In previous posts, I talked about the power of being first to a position as well as the power of three in marketing. In this one, I’d like to extend the number sequence to five and seven. Why five and seven? They represent the number of elements that the average human brain can remember. Five represents the low end and... more »

The Overlooked: Social Media Marketing for Senior Citizens

		Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47 times the net worth of households headed by those 35 and older (according to AdAge),... more »
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The 10 Most Generous Marketing Geniuses

Giving is truly becoming the new “getting.” ... The trend includes global names such as Coca-Cola, Unilever, Nike and Toyota, as well as smaller, cutting-edge stalwarts like Warby Parker, Panera Bread and Runa Tea. Panera Bread, for example, recently opened several Panera Cares Cafes at which customers pay according to their financial means. Profits from the ventures will be used... more »

The Psychology of Sales: 6 Facts Every Brand Should Know

Discount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value because they know that customers are motivated to seek out price savings and great deals on frequently purchased products. Seems simple... more »

Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz

		Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one. Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not to screw it up" in... more »
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5 Ways to Become a Segmentation Sniper

Stop guessing about whether or not you are targeting the right people, running the right campaigns or selling in the right channels, and start gaining a deeper understanding. ... more »

7 Ridiculously Stupid Ways Email Marketers Leave Money on the Table

Are you neglecting simple email marketing practices that could be driving bundles of revenue for your company? Stop leaving ridiculously stupid money on the table and read this irreverent series of tip sheets from email marketing expert Ken Magill, who shares seven keys to success and provides easy tactics you can implement to boost revenue.... more »

Financial Services Marketing: Competitive Intelligence Report

		Relavent direct mail and email trends from the world's complete library of direct mail and email: Who's Mailing What! ArchiveCurrent direct mail marketing best practices- for direct mail, email, mobile, database marketing, social media, websites, landing pages, and more!Case studies of leading financial institutions who have successfully tested and tried new marketing campaigns... more »
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Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

		How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades Modern Ways to Use Posters, Brochures, and More to Compel Your Audience... more »
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