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3 Things You Don't Know About Your Audience That Can Hurt You
Malcolm Stewart
People   Thanks to the proliferation of data generated by e-commerce, today's digital marketers have more information about their audience than ever before. But is it enough? Low marketing campaign conversion rates suggest not. Here are three things you don't know about your audience that can hamper marketing campaigns and cut into your margins.... more »
More On Online Marketing
Email ROI Holds at 8¢ a Message
Heather Fletcher
Mobile email   Even as opens were up and clicks were down, revenue per email held steady at 8 cents in the third quarter of 2014, says the "2014 Q3 Email Benchmark Report." The research announced on Tuesday by New York-based Experian Marketing Services may reveal an open and click trend—Q3 research released on Jan. 7 by competitor Epsilon found similar increases and... more »
More On Email
Today’s B-to-B Marketing: It’s A Lot Like Shark Tank
Carolyn Goodman
Carolyn Goodman   As a marketer, I understand the challenge of reaching business decision makers like me in a fresh and meaningful way, but I will tell you that as a focus group of one, I despise the direction marketers seem to be headed:... more »
Denny's Zinger: What Are They Thinking? Two Web Design No-No’s
Denny Hatch
Web No-No's   The Philadelphia Orchestra's hot new conductor is a dynamic, young French Canadian who consistently gets rave reviews. I wish I could remember—let alone pronounce—his name. It's Yannick Nézet-Séguin.... more »
More On Copywriting, Creative and Brand
How Not to #Fail: A Look at CRM
By Malcolm Poulin
Malcolm Poulin   Customer relationship management (CRM) programs are supposed to make it easier for retailers, not cause headaches. Still, there are countless stories of CRM failures, ranging from underutilization to just outright bad implementation. The prospect of failure shouldn't deter anyone though; retailers need solid CRM systems in place. Churn rates are staggering considering how many retailers have come to market in the... more »
Today's Featured Resources
Webinar Express: How To Master Autoresponders In 20 Minutes
There is a lot of buzz about autoresponders and how using them can improve your email response rates and transform your subscribers into dedicated followers. In this quick-fire webinar, leading authority on Internet direct marketing, Reggie Brady explains how B2B marketers can create an effective autoresponder series based on tried and true strategies.

In just 20 minutes you... more »
More On Email
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Group President/Publishing Director
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Director, eMedia
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