Did My Ad Really Work? Closing the Loop on Data Onboarding
Jon Schulz
 
Data   Currently, the marketing industry is abuzz with the impact of data onboarding practices. This term describes the way marketers are able to bridge an offline medium (those precious, valuable customer "silhouettes") to an online medium (a database of online "personas").... more »
 
 
B-to-B Content, How It’s Done: Tech Buyers
Heather Fletcher
 
Eccolo Media infographic   About 64 percent of tech buyers, from the C-suite to engineers, read only two to five pieces of content before making their decisions, they tell Eccolo Media. While they read whitepapers and emails at the same rate, they say whitepapers... more »
 
3 Steps to an Effective LinkedIn Profile for Sales Reps
Jeff Molander
 
Jeff Molander   Tired of getting so few leads from your LinkedIn profile, investing in LinkedIn Sales Navigator or needing to generate leads with email faster? You'll need more than a pretty photo on your profile. You need a summary section that creates... more »
 
Denny's Zinger: Be Careful What You Wish For
Denny Hatch
 
Zady 1   It is the saga of Maxine Bedat and Soraya Darabi who started a business where everything is made in America-from raw materials to finished goods. I showed Peggy. "Let's support them," Peggy said. "Make one of those sweaters my Christmas... more »
 
 
How Retailers Can Use Localization to Optimize Global Marketing Campaigns
By Ian Henderson
 
Ian Henderson   The internet has flattened competition for retailers, big and small, and that means you have to build a personal connection with each shopper rather than compete for their wallets based on price. As competition in e-commerce continues to grow, global... more »
 
Today's Featured Resources
 
Reduce Keystrokes by 50% With Real-Time Global Address Auto-Completion
 
Reduce Keystrokes by 50% With Real-Time Global Address Auto-Completion   Speed up order entries by utilizing a type-ahead search functionality from Express Entry Desktop that makes it easier for users to enter addresses with up to 50 percent fewer keystrokes. Express Entry's unique point-of-capture technology enables only verified addresses to... more »
 
 
Complimentary Webinar: Profit Calling—Convert Your Calls Into Cash in 2015
 
Complimentary Webinar: Profit Calling—Convert Your Calls Into Cash in 2015   Not getting the number or quality of solid, high paying customers that you really want? Please join Business Development Specialist, Wendy Weiss, on Thursday, Jan. 15 for an information-packed, complimentary, online training session where she will reveal the secret to... more »
 
 
Webinar With Bob Bly: How to Use Content Marketing's Most Powerful Secret
 
Webinar With Bob Bly: How to Use Content Marketing's Most Powerful Secret   Join Bob Bly, one of "America's top copywriters," in this highly anticipated webinar on Jan. 14, featuring content marketing's biggest secret weapons—copy. Great copy has proven to fuel the most effective marketing strategies. Bob will reveal the essential elements that... more »
 
 
Webinar Express: How To Master Autoresponders In 20 Minutes
 
There is a lot of buzz about autoresponders and how using them can improve your email response rates and transform your subscribers into dedicated followers. In this quick-fire webinar, leading authority on Internet direct marketing, Reggie Brady explains how B2B... more »
 
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Peggy Hatch
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Thorin McGee
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Ambrose Crenshaw
Director, eMedia
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