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Wiland, Inc., a leading consumer intelligence and predictive analytics company, announced the formation of a collaborative partnership with Amex Advance, a personalization services division within American Express. The partnership enhances Wiland’s predictive modeling of responsive marketing audiences by integrating Amex Advance’s customized insights on future consumer purchasing behavior.

What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for up to $200,000; $50 cologne; $40 wines; $175 ties. But with the president’s low approval ratings, things have not gone well in some of the Trump businesses — paving the way for some geo-demographic segmentation opportunities.

“Fearless Girl” is the experiential marketing success story from State Street Global Advisors by creative agency McCann New York and is the subject of an in-depth look by Katie Richards of Adweek. She writes on Sept. 10 that “Fearless Girl Stole the World’s Heart, But What Did It Do for the Client’s Business?”

Millennials are willing to pay for experiences and not only welcome marketing, but actively seek it out — as long as brands reward them quickly and handsomely for their loyalty. This is especially true of travel marketing and, as such, travel brands are partnering with fashion retailers more and more to provide those experiences and rewards.

Humanity and empathy are codified as the most important traits in a great CMO, according to Marketing Week’s new study on the “Anatomy of a Leader.” CMOs are returning to being big picture-thinkers, assembling a team of marketers who can handle the more metrics-driven functions of the profession

Delta’s brand took a hit this weekend from conservative pundit Ann Coulter who was upset that her $30 seat upgrade got ignored. Brand representatives apologized for the mix-up, but hit back at Coulter’s insults — including those about the passenger placed in Coulter’s aisle seat on Saturday who the pundit said had “dachshund” legs.

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