European policymakers are transfixed with setting personal information controls on the private sector, and — beginning May 2018 — will give its citizens “default” power to shut down all such data usage for advertising purposes unless consumers provide affirmative consent. It’s called the General Data Protection Regulation (GDPR) and its companion ePrivacy Regulation.
About 1 billion people use WhatsApp, a messaging solution owned by Facebook, and its official blog announced big brands will have to start paying to communicate with consumers on the platform. The good news is marketers can do so with upgraded features.
“Spray and Pray” still appears to be the rule of the day for retailers emailing customers, according to BizReport.
Even before U.K. citizens voted to exit the E.U. (A.K.A., “Brexit”) marketers were scared ad budgets would dry up as world markets dove as much as 12 percent on Friday — with U.S. exchanges down 3 to 4 percent. That same day, Zacks Equity Research predicted on Yahoo Finance that the main marketers impacted in the U.S. will be in auto, finance, tech and energy sectors.
In the U.S., the main package delivery organizations marketers cite are the U.S. Postal Service, UPS and FedEx. In addition, those entities often work with each other. Not so much in Europe, where FedEx just agreed to buy a rival for $4.8 billion, according to the company's announcement on Tuesday. However, similar to its reasons for growth in the U.S., FedEx names e-commerce as the reason it's doubling its market share in Europe by purchasing TNT Express.
Whenever I travel west from Europe, the 6-hour time difference knocks me cockeyed. Here's an exchange with our doctor (on staff with the Philadelphia Eagles):