Swift Capital Direct Mail Focuses On Benefits
E T Paul Bobnak Author's page Paul Bobnak is the director of Who's Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages and email in more than 200 industry categories, including retail, nonprofits, telecom, automotive, financial services, travel, and publishing. He writes for the e-newsletters Today @ Target Marketing, Total Retail Report, and NonProfit PRO Today. He has been a judge in NonProfit PRO's Gold Awards for Fundraising Excellence since 2006.