How Trustworthy is Your Site? OTA Report Finds Nearly Half of Websites Fail Audit
Earlier this month, the Online Trust Alliance (OTA) released the findings from its seventh annual Online Trust Audit & Honor Roll, which assessed the trustworthiness of 1,000 websites across a wide variety of industries — retail, banking, government, media — based on dozens of security/privacy data points. What stood out was that 46 percent of the evaluated websites failed the audit.
In this interview with Craig Spiezle, executive director and president of the OTA, he digs into the results of the report further, offering analysis on why certain industries may perform better than others. In addition, Spiezle offers advice for all digital marketers on how they can make their websites more secure.