Sid Liebenson on Going Green and Do Not Mail

Through increased media coverage over the last year, “going green,” is now more widely understood as not only a trend, but also as a last-ditch effort necessary to help reduce the landslide environmental...

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6 Good Reasons to Test Into Insert Media

Direct mailers now face the 2008 postal rate increases, in effect on May 12, along with heightened paper and production costs and a sluggish economy. In a doom-and-gloom environment, insert media is a...

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During Recession, Retain Best Customers Online

During economic downturns, marketers should focus first on their current customers to protect market share and keep generating sales. In its whitepaper, How to Beat the Bear: Seven Secrets to Recession-Proof...

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10 Tips to Maximize Postal Discounts

Organized by the Philadelphia Direct Marketing Association, a panel of regional mailing and postal experts met on May 1 to discuss maximizing postal discounts in the face of the May 12 rate changes.

In...

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Best Practices for Keeping ‘Junk Mail’ Label at Bay
4/30/08

1 Fresh Approach to E-mail Content
4/30/08

FreshBooks’ Mike McDerment on Social Marketing and CRM
4/30/08

3 Tips for Stand-out Direct Mail
4/30/08

3 Fundraising Positives Among 2008’s Negatives
4/23/08

3 Ways to Protect Your ‘Greening’ Brand
4/23/08

5 Ways to Get Out of Direct Mail’s Catch-22
4/23/08

Toolfetch’s Evan Brown on SEO
4/23/08

3 Ideas for Customer Retention Programs
4/16/08

2 Tips to Avoid Soaring Parcel Rates
4/16/08


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