Editorial Staff

The Target Marketing editorial team takes great pride in bringing you the best information to help you succeed in direct marketing. Together, our editors have more than 60 years of direct marketing industry knowledge to share with you.

If you would like to send a press release, propose a topic or suggest a writer for a particular article scheduled on our editorial calendar here's the place to do it. Press releases and ideas can be mailed or faxed to: Target Marketing, 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130, or (215) 238-5270. Otherwise contact us by e-mail or phone.

Hallie Mummert, Editor-in-Chief
Hallie Mummert is editor in chief of Target Marketing, a monthly magazine and online publishing operation dedicated to strategies for profitable direct marketing. She oversees editorial direction and product development for all Target Marketing products including the weekly e-mail newsletter, Tipline. She also is the editorial director of Inside Direct Mail, a monthly newsletter and Web site that provide research and analysis on proven techniques and new trends that shape U.S. direct mail campaigns. A graduate of Temple University with a bachelor's degree in journalism, Mummert has covered the direct marketing industry for nearly decades, specializing in database marketing, direct mail, postal issues and fulfillment.

Melissa Ward, Managing Editor
Prior to joining Target Marketing, where she works with the editorial staff on the development of editorial content and its production, Melissa Ward was the managing editor for Soundview Executive Book Summaries and a technical writer and editor for Hydrocarbon Publishing. Ward holds a Masters in Publishing from Rosemont College and a Bachelors in English from State University of New York, College at Brockport. While earning her degrees, she worked as a copyeditor and columnist for The Stylus, Brockport's student newspaper, interned for Philadelphia Weekly, and helped found Parlor Literary Journal, Rosemont's first graduate-run literary magazine.

Heather Fletcher, Senior Editor
Fletcher had her first byline at age 10 in her elementary school newspaper and has been hooked on writing ever since. Two journalism degrees—a bachelor's from Ohio State University and a master's from New York University—and a dozen years as a newspaper and Web site reporter/editor later, she began consulting for the member communications area of the Direct Marketing Association. She brought her skills to TM Group in September 2008. 

Joseph Boland, Copy Editor/Assistant Editor
Prior to joining the Target Marketing Group editorial team in January 2008, Joe worked for Montgomery Newspapers, headquartered in Fort Washington, Pa. There, he was a sportswriter and editor, covering high school sports in the local communities of Bucks and Montgomery counties. He is a graduate of Pennsylvania State University, where he earned a Bachelor of Arts in Journalism.

Denny Hatch, Contributing Editor
Denny Hatch is the only editor at a direct marketing publication with 30+ years' experience in direct marketing. Former editor-in-chief of Target Marketing, Hatch's background also includes stints as a book club director for Macmillan and Meredith, three and a half years as a copywriter for The Weintz Company and a freelance copywriter and designer for 16 years. In 1984, Hatch launched Who's Mailing What!, the monthly newsletter and archive service. In December 1992, Who's Mailing What! was acquired by North American Publishing Company of Philadelphia and was relaunched in the summer of 1998 as Inside Direct Mail.

Target Marketing's 2010 Advisory Board

Lois Boyle-Brayfield, president & chief creative officer of J. Schmid & Assoc. Inc, is an award-winning creative catalog strategist, recognized for her analytical approach to catalog design. J. Schmid & Assoc. Inc. is a full service catalog agency specializing in creative, circulation planning and financial analysis. She has worked with many of the country's leading catalogers, Wolferman's, Sprint, Hallmark Cards, HoneyBaked Ham, Cushman Fruit, Better Homes and Garden; plus other well-known international companies: Sears of Canada, Canadian Living and United Kingdom's Marks & Spencer. Her articles have been published in Target Marketing, Catalog Age, the European and Mail Order Magazine. Boyle has been a repeat speaker at the Annual DMA Catalog Conference, the DMA Direct Marketing Conference, the European Catalogue and Mail Order Days, New England Mail Order Assoc., as well as many other local direct marketing groups.

Regina (Reggie) Brady is head of her own strategic e-marketing and direct marketing consultancy. She has more than 20 years of experience and accomplishments in the areas of e-mail, direct marketing, management and database building. She recently was honored with the prestigious Silver Apple award by the Direct Marketing Club of New York. She serves on the DMA's Ethic's Policy Committee and on AIM's Council for Responsible Email. Brady frequently speaks and writes about e-mail marketing and integrated marketing techniques.

Ken Burke's entrepreneurial vision and leadership have grown MarketLive from a $500 startup into a nationally recognized and successful innovator in e-commerce technology and services. Burke's early commitment to the customer experience helped pioneer a new standard of Web-based customer service. His concept of Intelligent Selling(tm) drives MarketLive in evolving new and better ways to sell online. Burke is a sought-after media source for industry insights, a frequent speaker at Internet and e-commerce conferences, and a regular contributor to industry magazines. His book "Intelligent Selling: The Art & Science of Selling Online" serves as a resource for any company that wants to incorporate these highly effective methodologies into its own e-commerce presence.

Michael Feldstein works at Boardroom Inc., the publisher of Bottom Line/Personal and one of the leading direct response publishers in the country. As Director of Alternate Media, he is responsible for generating new subscriptions from alternate sources, including newspaper ads, package inserts, statement stuffers, television, radio, telemarketing and the Web. He currently manages the company's international division and U.S. Hispanic marketing efforts, and oversees circulation for Bottom Line/Health. Before he worked at Boardroom, Feldstein was self-employed as a direct marketing consultant for three years. He also worked at MBI, Inc. in its porcelain division (Danbury Mint) and stamps division (Postal Commemorative Society).

Paul Goldberg began his career in direct marketing in the late 1950s as circulation director of the Journal of Commerce. In the early 1960s, he moved to Consumers Union as circulation director of Consumer Reports, where he built the circulation of the then-struggling publication from 400,000 subscribers to 2.2 million by the time he left 10 years later. After two years as general manager of the direct marketing division of March Advertising (now McCann Direct), he went out on his own to form a one-man consulting organization, P-J Promotions. He also cofounded Who's Mailing What! (now Inside Direct Mail) with Denny and Peggy Hatch.

Margaret Guellich is a certified fundraising executive with more than 25 years of fundraising experience. Guellich has worked with numerous nonprofits—including American Life League and Catholic Relief Services—and has experience in local, regional and national fundraising. She holds her MBA from Drexel University with a focus in organizational behavior.

Don Jackson is chairman of the Jackson Consulting Group Ltd. His 40-year career includes experience in book clubs and magazine publishing, product and catalog sales, association development, and insurance and financial services. He is considered an expert in lifetime value and association development. Jackson is the founder of the annual Insurance Direct Marketing Forum, as well as myriad insurance workshops held throughout the year. He is also the author of "Insurance Direct Marketing 2005-2006: The Special Report on the Companies, The Practices, The Standards and The Benchmarks, which is an annual report on the state of the insurance direct marketing industry.

Elizabeth Kislik is president of Liz Kislik Associates LLC, a consulting group that works with organizations of all sizes and segments to enhance customer satisfaction, employee success and business resilience. Her extensive experience in customer service and telemarketing management includes mission and strategy development, organizational design, process analysis, program design and execution, operational assessment, and training and development for managers, supervisors and reps. She has served on the DMA's board of directors,and has chaired its Ethical Business Practices Committee and its Teleservices Council. Currently, she chairs DMA's Teleservices Ethics Committee and is a member of DMA's Ethics Policy Committee and Privacy Committee. She speaks and writes frequently about customer care, employee development and effective marketing techniques.

Mary Ann Kleinfelter is the director of marketing at L-com, a business-to-business multichannel marketer of connectivity products in North Andover, Mass. She has more than 20 years of business-to-business and consumer multichannel marketing experience, working with such firms as Carus Publishing, Abacus/Doubleclick, Sylvan Learning Center, Delta Education, PaperDirect, Daytimers and the Drawing Board. Kleinfelter is a frequent speaker at national and international industry functions and a contributor to many publications on topics such as customer acquisition and retention, multichannel marketing metrics and more. She sits on several editorial boards and is a national catalog awards judge. Kleinfelter graduated from the University of North Carolina at Chapel Hill and received her master's degree from Columbia University.

Richard Miller is managing partner of Market Response International, a direct response consulting firm he founded in 1979. He is the author of "Multinational Direct Marketing: The Methods & The Markets" (McGraw-Hill), and is executive editor of "The World Guide to Direct Mail Marketing," published by the Universal Postal Union. He has been a DMA member for more than 30 years, and is the former chairman of the International Council. Currently, he is executive director of the International Mailers' Action Group, an association of large, U.S. cross-border mailers.

Lisa Woodard is director of creative services at Lenox Collections, a direct marketer of fine collectibles and gifts in porcelain, china and crystal. Woodard has spent more than 16 years in high-quality pre-press and print production for multiple media channels, including direct mail, print advertising and catalogs. She directed the start-up and population of the company's digital asset management system. The database currently consists of more than 4,200 images for the repurposing of information by the company and across corporate divisions. Woodard has served as a judge for international print competitions, has presented at industry conferences, and has been featured in several industry publications.