The New York Times

Apple Watch — Brands Are Diving In
April 24, 2015

BMW, Target, Fandango, The New York Times and Expedia are among the 40 brands advertising on the Apple Watch, which launches today. Many consumers who pre-ordered the watches will have them on their wrists today, MacRumors reports on Thursday. That could mean by June, more than 2 million users may have access to, for instance, the app from Starwood Hotels and Resorts that allows guests to check-in remotely and unlock their rooms, reports Adweek on Monday.

Denny’s Zinger: Marketing Hillary and Timing, Timing, Timing!
April 24, 2015

On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the Café Carlyle in New York. The maître d' came over to the table to report that President Kennedy had been shot.

Denny's Zinger: A Baffling Product from The New York Times
April 3, 2015

I receive regular offers from The New York Times—in the print newspaper and online—to sign up for Times Premier. The promise: "The Times Insider—your backstage pass to the life and drama that transpires daily in our newsroom."

Marketer-Publisher Native Ads on Facebook Are One Click Closer
March 25, 2015

What news reports are saying about Facebook testing in-network content from The New York Times, BuzzFeed and National Geographic is social media users won't have to exit Facebook to read the content they're already sharing. What the reports aren't saying is what marketers may see next: Marketers paying for the privilege of using publishers' credibility with readers to get their messages and calls to action seen and acted upon, in terms of conversions. For instance, on Tuesday in Marketing Land, Martin Beck writes about The New York Times story about the Facebook testing that may begin within months.

What I’ve Learned (So Far) From Stuart Elliott
March 16, 2015

When I first joined the Direct Marketing Association public relations team in 1988, Stuart Elliott had just left Advertising Age to join USA Today, covering the ad business there. Then in 1991, he took over the ad column, and the advertising business beat, at The New York Times. In December 2014, after 23-plus years, he chose to depart the Gray Lady

The Power of Leaking
February 10, 2015

"Public relations is the business of letting people in on what you are doing." —Evelyn Lawson. Lawson was a former Ziegfeld Follies dancer and theatrical publicist. She was my first and only teacher of public relations and publicity when, at age 15, I was an apprentice at the Ivoryton, Connecticut summer playhouse in 1950.

Mobile Cookies: ‘Yes,’ Says Verizon – With No Opt-out
January 27, 2015

Marketers are worried that the lack of cookies—or pixel-firing Web tracking mechanisms about customer activities on sites—will make targeting and retargeting particularly difficult on mobile devices. However, Verizon's "unique customer codes" can track users across browsers and via apps, even when they've opted out of cookies, reports The New York Times. "While Internet users can choose to delete their regular cookies, Verizon Wireless users cannot delete the company's so-called supercookies," write Natasha Singer and Brian X. Chen on Sunday.

5 Small Words That Can Save Newspapers From Oblivion
January 20, 2015

Do you like your morning newspaper? I mean the print kind. I love mine. I read three print papers every morning over coffee: The Philadelphia Inquirer, The New York Times and The Wall Street Journal. But maybe not for long.

Charbucks No More? Starbucks Dabbles in Authentic Branding and CX
December 11, 2014

This week, I started seeing news about a new coffee shop in the mocha Mecca of Seattle. With excellent post-industrial reclamation design and high-quality, manual-process coffeemaking methods on the bar, it piqued my coffee nerd senses. Digging deeper, I was shocked to find that the "Reserve Roastery" is merely an undercover operation from corporate chain arbiters of mediocrity, Starbucks! "Sacrilege!" I cried. But reflecting more, there's a marketing lesson to be learned here: Good ole Charbucks is actually trying to make a foray into the worlds of authentic branding and customer experience.

Denny's Zinger: Books Are Dangerous!
November 14, 2014

What triggered this column was the story of how American students are being emotionally hurt by literature. The lede: Should students about to read "The Great Gatsby" be forewarned about "a variety of scenes that reference gory, abusive and misogynistic violence," as one Rutgers student proposed?