Facebook and Google continues to push the limits of how marketers can use their platforms. … But some are misusing them
When your boss asks you how the online marketing efforts are doing, what do you say? “We’ve increased impressions by 30 percent and
One might assume an enterprise’s IT department spends the most on technology (there’s a logic there, after all). But marketing
Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software provider, I wouldn't have normally opened the email, but the subject line got me wondering just where it was going.
My phone at work has got to ring at least 10 times a day. And unless it's a number I recognize or an in-office call, I let it go to voicemail. Usually, the call comes hot on the heels of me pressing submit on a form to download a whitepaper or some new research — not even a full minute goes by sometimes! I'm guessing that I'm not alone in being weirded out by these instantaneous calls, and a new infographic from HubSpot confirmed my beliefs(and across a variety of mediums as well).
Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
In my last post, I gave some specific and proven best practices for the creation of successful emails. In this post, I'll talk about Landing Pages—because now that you've been able to lure your target into opening your email and clicking on the embedded link(s), you want to continue to drive that prospect to your desired outcome.