HubSpot

Customer Delight Is Better Than Marketing
September 27, 2017 at 8:00 am

We think disruption comes from new products. But it really comes from new services, easier ways to do things that delight customers.

Let it Go: When it's Time to Say Goodbye
November 10, 2015

Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software provider, I wouldn't have normally opened the email, but the subject line got me wondering just where it was going.

Content Marketing Focus: Quality
October 15, 2015 at 8:00 am

It may be tempting for marketers to toss just about anything online in order to feed the content marketing machine, but representatives

Santa Brings S-commerce to Holiday 2015
August 27, 2015 at 8:00 am

Still haven’t mastered m-commerce? Uh-oh. Because this may be the year Facebook, Twitter and Instagram shoppers fill the stockings.

Creeper Alert: Don't Let Social Selling Get Creepy
July 14, 2015

My phone at work has got to ring at least 10 times a day. And unless it's a number I recognize or an in-office call, I let it go to voicemail. Usually, the call comes hot on the heels of me pressing submit on a form to download a whitepaper or some new research — not even a full minute goes by sometimes! I'm guessing that I'm not alone in being weirded out by these instantaneous calls, and a new infographic from HubSpot confirmed my beliefs(and across a variety of mediums as well).

Marketing Technology Liberates and Enables
May 1, 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.

Best Practices Exist for a Reason, Part 2: Landing Pages
April 23, 2015

In my last post, I gave some specific and proven best practices for the creation of successful emails. In this post, I'll talk about Landing Pages—because now that you've been able to lure your target into opening your email and clicking on the embedded link(s), you want to continue to drive that prospect to your desired outcome.