Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software provider, I wouldn't have normally opened the email, but the subject line got me wondering just where it was going.
My phone at work has got to ring at least 10 times a day. And unless it's a number I recognize or an in-office call, I let it go to voicemail. Usually, the call comes hot on the heels of me pressing submit on a form to download a whitepaper or some new research — not even a full minute goes by sometimes! I'm guessing that I'm not alone in being weirded out by these instantaneous calls, and a new infographic from HubSpot confirmed my beliefs(and across a variety of mediums as well).
Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
In my last post, I gave some specific and proven best practices for the creation of successful emails. In this post, I'll talk about Landing Pages—because now that you've been able to lure your target into opening your email and clicking on the embedded link(s), you want to continue to drive that prospect to your desired outcome.
A couple of months ago, on Feb. 19, we celebrated the Chinese New Year and entered into the Year of the Sheep. This year represents solidarity, harmony and calmness and highlights those who are tender, polite and clever.
American consumers have an average annual income of $63,784 before taxes and spend $51,100 of it. Five categories of goods and services eat up about 82 percent of that purchasing power, according to a February 2015 report from the U.S. Bureau of Labor Statistics. (Bear in mind that BLS is basing those numbers on "consumer units," which are just as easily individuals as they are families.)
Some long-accepted copywriting tricks don't work to gain clickthroughs on headlines via email, mobile, social media or online means. For example, the often-used "you," "your" or "you're" words actually decrease CTRs, say New York-based Outbrain and Cambridge, Mass.-based HubSpot. On Feb. 17, the marketing software providers who teamed up to create the research titled "Data-Driven Strategies For Writing Effective Titles and Headlines" used a few of their findings in the tweet announcing the work.
Realtors post on social media networks nearly 20 times a week, while e-commerce marketers tend to post a little more than six times. Yet e-commerce has more than three times the followers and, among e-com marketers who post more than 10 times a week, those marketers see nearly 12 times the engagement per post. Conversely, Realtors who post an average of less than once a week see nearly 4.5 interactions with that post.
HubSpot Content Strategist Erik Devaney's report delves into the secret mix that makes social media marketing work.