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Rio Longacre

Who's Your Data?

By Rio Longacre

About Rio

Who’s Your Data? is a blog that aims to disseminate thought-provoking tips and techniques involving the use of data and database marketing to direct marketing professionals. Why should you care? Because implementing data best practices has been shown to lift response rates, improve analytics and enhance overall customer experience. Reader participation is encouraged!

Rio Longacre is a Sales & Marketing Professional with more than 10 years of experience in the direct marketing trenches. He has worked closely with businesses across many different vertical markets, helping them effectively leverage the use of data, personalization technologies and tracking platforms. Longacre is currently employed as a Managing Consultant, Marketing, Sales & Service Consulting at Capgemini Consulting, a premier management consulting firm. He is based in the company's New York City office, which is located in Midtown Manhattan. He has also previously worked as an online media buyer and digital marketing strategist.

Email Longacre below, or you can follow him on Twitter at @RioLongacre. Any opinions expressed are his own.

 

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Making Social Sell

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Psychology-Based Marketing

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Reinventing Direct

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Stimulating Awe, Goosebumps and Chills in Copy
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When your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills. A physical reaction comes...



Direct Mail for the Modern Marketer

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Direct Mail: Data Makes All the Difference
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Marketing Sustainably

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Mobile-First Marketing

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Muscle Marketing

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It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



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Think Mobility

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Denny Hatch's Blog

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Companies Mentioned:

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Companies Mentioned:

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Companies Mentioned:

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Sections:

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 Read More >>