Who's Your Data?
By Rio Longacre
About Rio
Who’s Your Data? is a blog that aims to disseminate thought-provoking tips and techniques involving the use of data and database marketing to direct marketing professionals. Why should you care? Because implementing data best practices has been shown to lift response rates, improve analytics and enhance overall customer experience. Reader participation is encouraged!
Rio Longacre is a Sales & Marketing Professional with more than 10 years of experience in the direct marketing trenches. He has worked closely with businesses across many different vertical markets, helping them effectively leverage the use of data, personalization technologies and tracking platforms. Longacre is currently employed as a Managing Consultant, Marketing, Sales & Service Consulting at Capgemini Consulting, a premier management consulting firm. He is based in the company's New York City office, which is located in Midtown Manhattan. He has also previously worked as an online media buyer and digital marketing strategist.
Email Longacre below, or you can follow him on Twitter at @rio_longacre. Any opinions expressed are his own.
Ruthless B-to-B Marketing
Digital Developments in B-to-B Event Marketing
May 25, 2012Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate...
Making Social Sell
How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It
May 25, 2012What separates the leading social sellers from the aimless, follower marketers? Thinking. Sure, most of us believe we're thinking about...
The Power Punch
Is Frequency a Pay-off or Piss-off Strategy?
May 18, 2012We've all heard about contact frequency strategies: Send (often) the same communications to your target audience repeatedly over a period...
Online Video Marketing Deep Dive
How to Convert a Direct Mail Package to Online Video
May 16, 2012Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style...
Marketing Sustainably
'Every Door Direct' Not for Every Mailbox
May 14, 2012For approximately the past year, the U.S. Postal Service has offered an innovative program called "Every Door Direct" that is...
Muscle Marketing
An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)
May 7, 2012In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
MDM: Big Data-Slayer
There's quite a bit of talk about Big Data these days across the Web … it's the meme that just won't quit. The reasons why are pretty obvious. Besides a catchy name, Big Data is a real issue faced by virtually every firm in business today. But what's frequently lost in the shuffle is the fact that Big Data is the problem, not the solution. Big Data is what marketers are facing—mountains of unstructured data accumulating on servers and in stacks, across various SaaS tools, in spreadsheets...
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No More Menial Jobs and 2 Other Steps to Customer Experience Transformation
As a marketing consultant, I read great articles about Customer Relationship Management (CRM) every day on the job. Most of them focus on the sales and marketing aspects of CRM … what strategies to employ, tools to use, messages to send out and so on. But let's not forget that world-class CRM programs also include awesome customer service, essentially creating a Total Customer Experience that fosters long-term, profitable relationships with customers.
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Marketing: It’s the New IT
Spring is here and change is in the air for marketers in the way they consume technology. Big change. Not incremental or run-of-the-mill change. We're talking a paradigm-busting tectonic shift that's going to change the way that companies are structured. And when the dust settles, things will never be the same again, for Marketing or IT.
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Create a Bucket List
Whether you're new to database marketing or a seasoned pro looking for some new idea to get your creative juices flowing, one of the most useful, and impactful, activities you can embark upon is to create what is called a "Bucket List."
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Content Marketing, or Selling Without Selling
In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact with their favorite brands. Exciting stuff, right? Building on that, today I would like to turn your attention to another crucially important trend in the marketing world you need to become familiar with, called ‘Content Marketing.’
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