SEO & Content Marketing Revue
By Heather Lloyd-Martin
About Heather
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.
Who's Your Data?
The ‘A’ Word—Learn It, Love It, Live It!
Feb 3, 2012I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What...
The Whole Magilla
DMARC: Another Step in the Fight Against Email Phishing
Jan 31, 2012Is there any topic more certain to make a marketer's eyes glaze over with boredom than email authentication? Don't answer....
Muscle Marketing
13 Things You Must Do This Year To Boost Your Biz! Part Two
Jan 30, 2012In Part One, I mentioned some great, low-to-no cost tactics to help boost your business this year, including affiliate marketing,...
Making Social Sell
Moving Beyond Engagement
Jan 26, 2012When it comes to social media, most business folks think “engaging” customers is a priority. But it actually isn't, according...
Marketing Sustainably
Setting Sustainability Goals: DMA Takes Industry Aim at Bottom-Line Benefits
Jan 23, 2012One of the challenges for advancing sustainability in everyday business practice is that investments made toward the "triple" bottom line...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
5 Tips for Top Positioning (And Converting) Page Titles
Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles.
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6 Questions to Ask Your SEO Copywriter
Have you decided that outsourcing your SEO copywriting and content development strategy is the best bet for your business? (If you're not sure, see last month's blog post.) Now here comes the hard part: Finding the right SEO copywriter for your needs.
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Should You Outsource Your SEO Copywriting? 5 Ways to Find Out
Last month, I discussed how to successfully bring your SEO copywriting in-house. However, what about businesses sitting on the other side of the in-house versus outsourcing fence?
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Successfully Bring Your SEO Copywriting In-House
The marketing manager of a large e-commerce site recently filled me in on a challenge she was having. She knew her content needed an SEO copywriting intervention—but she didn't have the budget for a keyphrase editing or rewrite campaign.
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5 Ways to Make Your Product Copy "Pop"
Yesterday, I got a call from a highly frustrated e-commerce marketer: "We have a smart in-house SEO and our platform is solid. The problem is, our product pages aren't ranking. What are we doing wrong?"
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