Strategies and Solutions for Profitable Direct Marketing
SEO & Content Marketing Revue
By Heather Lloyd-Martin
About Heather
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.
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Beware Publicity Hounds
Mar 12, 2010Two stories about publicity hounds smacked me in the face and got me to wondering what would happen if an...
Is Your Catalog Site Missing the SEO Copywriting Boat?
Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services. "Our product pages aren't ranking," she said. "We heard we should 'add keyphrases to our copy,' but we're afraid that keyphrases will make the copy sound spammy." Ah yes, the old "keyphrases are bad" myth.
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Why You Should Beware the 'Quick SEO Copywriting Fix'
The question comes up during almost every conference at which I present: "I hear what you're saying about writing quality content. But I need immediate results. What's a quick SEO copywriting fix I can try?"
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Talk to the (Twitter) Hand: The Perils of Non-Engagement
Every day, companies are jumping on the Twitter bandwagon—and perhaps, yours has done the same. Maybe it's the lure of gaining new followers. Or possibly the attraction comes from all those Twitter success stories circulating the 'Net. Or maybe it's because Twitter takes five minutes to set up and doesn't cost a dime. That's OK, too. The thing is, many brands forget that Twitter is more than having a "who's bigger" follower list or having the ability to Tweet pithy sales...
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Marketers, Stop Ignoring Your Content Marketing Strategy
As I write this, I'm on the plane heading back from DMA09. While I was moderating the Search Marketing Experience Labs, one common element ran through every site review: When you ignore your SEO content marketing strategy, you're hobbling your conversions, ignoring your customers and forfeiting your search engine rankings. Here's why.
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