Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 
SEO & Content Marketing Revue

SEO & Content Marketing Revue

By Heather Lloyd-Martin

About Heather

Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.

 

The Power Punch

Carolyn Goodman
Responsive Design: This Changes Everything
Apr 25, 2014

Like many businesses, we put off making updates to our web page because we were ... um ... well ......



Marketing Nuggets

Michael Lowenstein
McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!
Apr 23, 2014

A recent Forbes article by McKinsey, "Making Loyalty Pay: Six Lessons From the Innovators," showed loyalty program participation has steadily...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Chicken or the Egg? Data or Analytics?
Apr 23, 2014

I just saw an online discussion about the role of a chief data officer, whether it should be more about...



The Integrated Email

Cyndie Shaffstall
The Terms of Your Terms of Service
Apr 21, 2014

Most of us have a terms of service document on our websites, even if they're mostly contained within our privacy...



Reinventing Direct

Gary Hennerberg
Are Autoresponders Killing Email Marketing?
Apr 16, 2014

Two events in the same week have triggered an email unsubscribe flurry on my behalf. First, a change in my...



Making Social Sell

Jeff Molander
LinkedIn Profile Makeover for Sellers
Apr 18, 2014

Are you appealing to emotional and tangible desires of buyers on your LinkedIn profile—in ways they cannot resist acting on?...



Here's What Counts

Chuck McLeester
What Are You Measuring and Why?
Apr 9, 2014

An account manager working on a pharmaceutical brand once asked me, "How should we code the various opt-in vehicles to...



Marketing Sustainably

Chet Dalzell
Beyond Data: Why 'Grit' May Matter More
Apr 14, 2014

This past month, I was reminded how vital it is to have grit to achieve success, that is "true grit."...



Brand Matters

Andrea Syverson
Verbify! Verbify! Verbify!
Apr 9, 2014

What's your brand verb? Yes, you read that right ... verb. Each and every day great brands are energized by...



Ruthless B-to-B Marketing

Ruth P.  Stevens
How Many Leads Do You Need?
Apr 4, 2014

One key to successful B-to-B lead generation programs is to calculate exactly the right number of qualified leads to provide...



Online Video Marketing Deep Dive

Eve Grey
Are Your Videos Champions of Your Brand?
Feb 3, 2014

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Muscle Marketing

Wendy Montes de Oca
7 Magic Ways to Maximize Otherwise Boring Fulfillment and Collateral Pieces for Profit
Aug 7, 2013

Sure, fulfillment and inserts aren't as sexy as other forms of marketing, but they can be viable ways to bring...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



5 Tips for Top Positioning (And Converting) Page Titles

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles.  Read More >>

Companies Mentioned:

6 Questions to Ask Your SEO Copywriter

Have you decided that outsourcing your SEO copywriting and content development strategy is the best bet for your business? (If you're not sure, see last month's blog post.) Now here comes the hard part: Finding the right SEO copywriter for your needs.  Read More >>

Should You Outsource Your SEO Copywriting? 5 Ways to Find Out

Last month, I discussed how to successfully bring your SEO copywriting in-house. However, what about businesses sitting on the other side of the in-house versus outsourcing fence?  Read More >>

Companies Mentioned:

Successfully Bring Your SEO Copywriting In-House

The marketing manager of a large e-commerce site recently filled me in on a challenge she was having. She knew her content needed an SEO copywriting intervention—but she didn't have the budget for a keyphrase editing or rewrite campaign.

 Read More >>

5 Ways to Make Your Product Copy "Pop"

Yesterday, I got a call from a highly frustrated e-commerce marketer: "We have a smart in-house SEO and our platform is solid. The problem is, our product pages aren't ranking. What are we doing wrong?"  Read More >>

5 Ways Marketers Mess Up Their Content Marketing Campaigns

I hear it all the time: "We tried content marketing and this 'SEO copywriting stuff.' But it didn't work for us." When I dig a little deeper, I unearth an important fact: The campaign didn't work because the marketer got in its own way—and unfortunately, this fumbling caused its campaign to fail.  Read More >>

Is Your Catalog Site Missing the SEO Copywriting Boat?

Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services. "Our product pages aren't ranking," she said. "We heard we should 'add keyphrases to our copy,' but we're afraid that keyphrases will make the copy sound spammy." Ah yes, the old "keyphrases are bad" myth.  Read More >>

Companies Mentioned:

Why You Should Beware the 'Quick SEO Copywriting Fix'

The question comes up during almost every conference at which I present: "I hear what you're saying about writing quality content. But I need immediate results. What's a quick SEO copywriting fix I can try?"  Read More >>

Talk to the (Twitter) Hand: The Perils of Non-Engagement

Every day, companies are jumping on the Twitter bandwagon—and perhaps, yours has done the same. Maybe it's the lure of gaining new followers. Or possibly the attraction comes from all those Twitter success stories circulating the 'Net. Or maybe it's because Twitter takes five minutes to set up and doesn't cost a dime. That's OK, too. The thing is, many brands forget that Twitter is more than having a "who's bigger" follower list or having the ability to Tweet pithy sales...  Read More >>

Companies Mentioned:

Marketers, Stop Ignoring Your Content Marketing Strategy

As I write this, I'm on the plane heading back from DMA09. While I was moderating the Search Marketing Experience Labs, one common element ran through every site review: When you ignore your SEO content marketing strategy, you're hobbling your conversions, ignoring your customers and forfeiting your search engine rankings. Here's why.  Read More >>

Companies Mentioned: