SEO & Content Marketing Revue
By Heather Lloyd-Martin
About Heather
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.
Online Video Marketing Deep Dive
12 Overlooked Ways to Help Your Video Rank Higher on YouTube
May 22, 2013YouTube is currently the second largest search engine on the Internet. With 1 billion unique monthly visitors watching YouTube videos,...
Muscle Marketing
List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting
Apr 8, 2013Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and...
Think Mobility
3 Questions Before Implementing Any Mobile Solution
May 20, 2013I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an...
Marketing Sustainably
Direct Mail Benchmarks From DMA
May 20, 2013In my years following the direct marketing field, one of the resources I've most appreciated is the Direct Marketing Association's...
The Power Punch
Hello, Complaint Department? My Friends Are Listening
May 17, 2013If it costs five times more to acquire a new customer than to keep one, why do brands continue to...
Yblog
Wearable Mobile Devices Are the New Black
May 15, 2013This year's hot trend in fashion is computers. Whether at SXSW or in the tech and media hubs on the...
The Integrated Email
What Is the Best Day to Send Emails?
May 13, 2013Somewhere, in the world just on the other side of the rainbow, there is a magical day for sending emails....
Making Social Sell
Convince Prospects You Can Change Their Success Rates
May 10, 2013Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply...
Ruthless B-to-B Marketing
B-to-B Marketers Should Take Another Look at E-commerce
May 6, 2013E-commerce opportunity is evolving fast, but only 25 percent of B-to-B marketers are taking advantage of it, according to a...
Triple Venti Dolce Data...
The Data Czar and His Ministers
May 1, 2013I live in a relatively small, rural town of 50,000 residents spread over 61 square miles. My specific neighborhood still...
Who's Your Data?
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
5 Tips for Top Positioning (And Converting) Page Titles
Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles.
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6 Questions to Ask Your SEO Copywriter
Have you decided that outsourcing your SEO copywriting and content development strategy is the best bet for your business? (If you're not sure, see last month's blog post.) Now here comes the hard part: Finding the right SEO copywriter for your needs.
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Should You Outsource Your SEO Copywriting? 5 Ways to Find Out
Last month, I discussed how to successfully bring your SEO copywriting in-house. However, what about businesses sitting on the other side of the in-house versus outsourcing fence?
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Successfully Bring Your SEO Copywriting In-House
The marketing manager of a large e-commerce site recently filled me in on a challenge she was having. She knew her content needed an SEO copywriting intervention—but she didn't have the budget for a keyphrase editing or rewrite campaign.
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5 Ways to Make Your Product Copy "Pop"
Yesterday, I got a call from a highly frustrated e-commerce marketer: "We have a smart in-house SEO and our platform is solid. The problem is, our product pages aren't ranking. What are we doing wrong?"
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