Ruthless B-to-B Marketing
By Ruth P. Stevens
About Ruth
Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.
Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.
Online Video Marketing Deep Dive
Online Video Selling Tips for Direct Marketers
Jun 19, 2013Ready to test online video advertising? The opportunities are expanding exponentially with rapid growth and adoption of online video viewing...
Marketing Sustainably
Calling Any Ideas for a Postal Service Future!
Jun 17, 2013I read a review of a recently published biography of President Calvin Coolidge by Amity Schlaes, and it was the...
Yblog
Why Advertisers Need to Think Native
Jun 12, 2013Native advertising is the latest buzzword. Even venerable publishers such as The New York Times, The Atlantic and Forbes, are...
The Integrated Email
5 Things to Do Now to Prepare for the Next Stage of Email Marketing
Jun 10, 2013The email channel is well known for being a low cost high performance marketing machine. Generating revenue requires little more...
Making Social Sell
Stop Measuring Content Marketing
Jun 7, 2013Why are most sales people and small businesses struggling to generate leads online? Because they invest heavily in social media...
Muscle Marketing
My 9 Insider Tips to Build Your Email List For Low or No Cost!
Jun 3, 2013Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business …...
The Power Punch
Packaging: A Conspiracy Among Dentists?
May 31, 2013Regardless of what I buy lately, getting inside the package to the actual product is like breaking into Fort Knox....
Triple Venti Dolce Data...
5 Reasons for ‘Why Now?’
May 29, 2013With the lingering, precarious feelings about the state of the economy, along with plenty of concerns about the business climate...
Think Mobility
3 Questions Before Implementing Any Mobile Solution
May 20, 2013I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an...
Who's Your Data?
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
5 Essentials for Every B-to-B Website
"If you don't have a website, you don't have a business." By now, this maxim is well understood. But what kind of functionality does your website really need? What website strategies should you pursue for business marketing? Here are five must-haves for every B-to-B website.
Read More >>
Companies Mentioned:
 |
Sections:
|
|
B-to-B Marketers Should Take Another Look at E-commerce
E-commerce opportunity is evolving fast, but only 25 percent of B-to-B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B-to-B companies selling online are classic catalogers like Edmund Optics and Seton, which were fast to supplement their print catalogs with e-commerce. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating...
Read More >>
Companies Mentioned:
|
|
Sections:
|
Push vs. Pull Marketing: In B-to-B, You Need Both
The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or "pull," marketing. "Outbound is bad," she said. What? Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Godin promotes it. With the new popularity of pull marketing, B-to-B marketers may be under the mistaken impression that push marketing is dead—or should be. How wrong they are. And...
Read More >>
Sections:
|
New Developments in B-to-B List Acquisition
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let's look at what's new in B-to-B lists these days
Read More >>
Companies Mentioned:
|
|
|
|||
|
|
Sections:
|
|
4 Predictions for B-to-B Marketing in 2013
It's that time of the year when observers can't resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B-to-B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding and data hygiene—certainly an eclectic mix. I encourage readers to add their own.
Read More >>
Sections:
|
|
|
