Making Social Sell
By Jeff Molander
About Jeff
If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media work for your business—FAST—you're in the right place. Jeff Molander is the authority on making social media sell. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales. Make Social Sell is your practical resource on making social media produce leads and sales.
Ruthless B-to-B Marketing
Digital Developments in B-to-B Event Marketing
May 25, 2012Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate...
The Power Punch
Is Frequency a Pay-off or Piss-off Strategy?
May 18, 2012We've all heard about contact frequency strategies: Send (often) the same communications to your target audience repeatedly over a period...
Online Video Marketing Deep Dive
How to Convert a Direct Mail Package to Online Video
May 16, 2012Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style...
Marketing Sustainably
'Every Door Direct' Not for Every Mailbox
May 14, 2012For approximately the past year, the U.S. Postal Service has offered an innovative program called "Every Door Direct" that is...
Who's Your Data?
MDM: Big Data-Slayer
May 9, 2012There's quite a bit of talk about Big Data these days across the Web … it's the meme that just...
Muscle Marketing
An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)
May 7, 2012In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It
What separates the leading social sellers from the aimless, follower marketers? Thinking. Sure, most of us believe we're thinking about social media, but we're actually just reacting to it. The sooner you stop reacting to every johnny-come-lately and defending against "the next big thing" in social media, the sooner you can start creatively applying existing strengths with the new social tool set. It's the difference between an attitude of lack and one of abundance.
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Branding Is Not Enough to Make Social Sell
If you want to make social media sell for you take action on the mercenary truth: Branding is rarely executed as a consistent, reliable process. Branding (the meaning of which is still not universally agreed upon) is not enough to create sales. Nor is B-to-B branding—or its “social cousin” engagement—consistently able to produce customer behavior (e.g., leads). Direct response must be built in to the campaign for leads and sales to manifest. It doesn't “just happen” thanks to our ...
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Why Your Engaging Content Won't Produce Leads
The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don't ultimately, directly help generate leads and sales. Engagement is creating momentary value that is aloof from any kind of sales lead management process. Yet businesses who do create sales using social selling know something the rest of us don't. Let's find out what that something is.
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Generate Leads With Social Media by Provoking Thought, Not Leading It
Why is it so difficult to generate sales leads using social media? Probably because we're all busy creating "quality content" (whatever that is!) rather than designing content to generate leads. At the risk of my wife divorcing me, I decided to take a year off and find out how businesses who actually are quietly succeeding with social media are doing it. A year's worth of research confirmed my suspicions about the so-called "social media revolution" and revealed an exciting ...
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How to Know What to Blog—Always and Forever
How do I decide what to write about in my blog? What's the right balance of “providing value” and my product/service? These are great questions and everyone is asking them. So here I am answering them. In doing so I'm demonstrating how I, myself, generate leads for my business. Sure, I'm about to provide you with value, but if this story is going to serve a business purpose I need to write it as part of a larger plan, a content marketing system designed to produce leads and...
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