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Jeff Molander

Making Social Sell

By Jeff Molander

About Jeff

Jeff Molander is the authority on making social media sell. He co-founded the Google Affiliate Network in 1999, and has been selling for 18 years. Jeff is adjunct digital marketing faculty at Loyola University’s business school, a social sales trainer and author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You. Most social selling trainers teach the value of engaging customers and providing relevant content. Then they demonstrate the technology. But no one tells you exactly how to produce leads and sales—using a proven, systematic approach to content. Until now.

 

 

 

 

The Power Punch

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The Digital Mystique: All Smoke and Mirrors?
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Here's What Counts

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Denny Hatch's Blog

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3 Things You Must Know Before Hiring a LinkedIn Trainer

Good LinkedIn sales trainers help sellers produce measurable increases in sales—not better proficiency at using the tool. Are you considering investing in a LinkedIn trainer or LinkedIn training for your reps? Ineffective training will cost you dearly. Here's a quick guide to hiring a LinkedIn trainer that will help sellers set more appointments, faster.  Read More >>

3 LinkedIn Profile Tips for Sales Professionals You Haven't Heard Before

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The 1 Simple Way to Sell via Your Webinar

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Making LinkedIn Sales Navigator Work for You

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3 Steps to an Effective LinkedIn Profile for Sales Reps

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5 LinkedIn Best Practices That Don't Work

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Sell Chief Executives With This Email/InMail Template (Part 3 of 3)

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Social Selling on LinkedIn Doesn’t Require Thought Leadership (Part 2 of 3)

This social selling best practice is actually the worst—causing frustration and failure. I'm talking about "becoming a thought leader in your field." This idea is poison. It's a social selling lie we like to hear because it's so simple. Here's how to keep it from sabotaging you.  Read More >>

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A Lie That Keeps You From Success (Part 1 of 3)

"It is easier for the world to accept a simple lie than a complex truth." The words of 19th centrury historian, Alexis de Tocqueville are even truer today. But not only in the realm of politics. What's keeping you or your sales team from generating appointments and leads with social selling? Bold, eye-grabbing fibs told by technology vendors and sales trainers whose livelihood depend on adoption of their false inventions. All based on a social media revolution that does not exist.  Read More >>

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Why You Aren't Getting Appointments on LinkedIn

Ninety-five percent of sales reps using LinkedIn are getting few—if any—appointments. They're using premium services, Sales Navigator, sending InMail, joining groups, spiffing up their profiles. And yet they're chronically underperforming. All because they're making three easily correctable mistakes when firing up their Web browsers each day.

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How to Avoid Being Banned by LinkedIn When Connecting

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3 Ways to Waste Time on LinkedIn, but Feel Good About It

Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the tips and tricks that give us a week's worth of satisfaction—followed by that sinking feeling. "Ugh... why did I invest any time in that?!" Well, today is your day to call out those time-wasters and discover what to do instead.  Read More >>

The Art of the Follow-Up

When prospecting using email or LinkedIn InMail, when should I send a follow-up email—to make sure the prospect saw my email? How long should I wait to rattle the prospect's cage? Is there a better day of the week to follow-up? What's the optimal formula? What do I say in the follow-up that will get their attention and response?

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Writing Effective InMail and Sales Emails: Don't Ask for the Appointment

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Whether you call it inbound or content marketing, it's failing most B-to-B sales teams. Whether outsourced or internalized, your lead generation team doesn't want to talk about it. Talk about what? Unattended email addresses.  Read More >>

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Google Authorship Image Not Showing? Here's What to Do Next.

Are your Google Authorship images not showing in search results? Are you seeing a drop in site visitor traffic or leads? Google recently pulled the plug. The results are in: Lower traffic for some social sellers, while others aren't much affected. So what should you do?  Read More >>

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LinkedIn Prospecting: What Should You Post on LinkedIn and When?

What should you post on LinkedIn and when should you post it? These are common questions for B-to-B marketers and sales reps. Yet, I don't recommend seeking the answers to them. Point blank: If you want to get prospects talking with you it's more important to know how to post on LinkedIn.  Read More >>

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