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Jeff Molander

Making Social Sell

By Jeff Molander

About Jeff

If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media work for your business—FAST—you're in the right place. Jeff Molander is the authority on making social media sell. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales. Make Social Sell is your practical resource on making social media produce leads and sales.

 

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LinkedIn Prospecting: What Should You Post on LinkedIn and When?

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LinkedIn Prospecting: How Much Time Should You Spend?

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LinkedIn Premium Is Worth It IF ...

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How to Convince Trade Show Contacts to Engage and Buy on LinkedIn

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LinkedIn Profile Makeover for Sellers

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Why Most LinkedIn Lead Generation Tactics Fail

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What Is Social Selling and Where Do I Start?

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How to Create a LinkedIn Social Selling Strategy

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Avoid These 3 Most Common LinkedIn Mistakes

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A Successful Social Selling Example in B-to-B Marketing

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My Best Tips for Writing Response-Generating Emails

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A Weird, But Effective Shortcut to Generate Sales Leads on LinkedIn

See what I just did? You chose to read this article—probably because the headline provoked curiosity. It's one of the oldest tricks in the book, the basis of effective copywriting. True, there is no silver bullet for generating sales leads on LinkedIn. However, there is one habit that consistently brings my students and me more success generating leads online: Giving customers a reason to click and take action—relieve that nagging pain or take a step toward an exciting goal.  Read More >>

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