Denny Hatch's Blog
By Denny Hatch
About Denny
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
Who's Your Data?
The ‘A’ Word—Learn It, Love It, Live It!
Feb 3, 2012I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What...
The Whole Magilla
DMARC: Another Step in the Fight Against Email Phishing
Jan 31, 2012Is there any topic more certain to make a marketer's eyes glaze over with boredom than email authentication? Don't answer....
Muscle Marketing
13 Things You Must Do This Year To Boost Your Biz! Part Two
Jan 30, 2012In Part One, I mentioned some great, low-to-no cost tactics to help boost your business this year, including affiliate marketing,...
Making Social Sell
Moving Beyond Engagement
Jan 26, 2012When it comes to social media, most business folks think “engaging” customers is a priority. But it actually isn't, according...
Marketing Sustainably
Setting Sustainability Goals: DMA Takes Industry Aim at Bottom-Line Benefits
Jan 23, 2012One of the challenges for advancing sustainability in everyday business practice is that investments made toward the "triple" bottom line...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
The Internet Can Make You a Chump—Forever!
Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in a report, memo, article, letter or book, you will look like a chump. If your careless work finds its way onto the Internet, it will follow you to the grave.
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Do You Know Where Your Customers Are?
Imagine people sitting in a bar boozing at 8:00 a.m. It's OK. Most of these morning drinkers work the night shift and this is their cocktail hour. Could these be some of your customers?
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Beware Publicity Hounds
Two stories about publicity hounds smacked me in the face and got me to wondering what would happen if an employee or associate of mine got into the business of self-promotion for the sake of self-promotion to the detriment of the company or society.
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The Yin and Yang of Dealing with Good and Lousy Customers
For years I used to quote the statistic that a satisfied customer will tell three people, while an unhappy customer will tell 11 people. This was B.I. (before the Internet).
Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
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Two Words That Wrecked an Otherwise Superb e-Sales Pitch
When creating a sales effort, put yourself inside the head of your prospect and see what he or she sees.
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