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Denny Hatch's Blog

Denny Hatch's Blog

By Denny Hatch

About Denny

Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.

 

The Power Punch

Carolyn Goodman
Hello Complaint Department? My Friends Are Listening
May 17, 2013

If it costs five times more to acquire a new customer than to keep one, why do brands continue to...



The Brand Matters Blog

Andrea Syverson
The A-Z List of Stop That! Behaviors
May 16, 2013

In the April issue of Target Marketing, I wrote about 26 verbs that sometimes get in our way when we're building brands...



Yblog

Yory Wurmser
Wearable Mobile Devices Are the New Black
May 15, 2013

This year's hot trend in fashion is computers. Whether at SXSW or in the tech and media hubs on the...



The Integrated Email

Debra Ellis
What Is the Best Day to Send Emails?
May 13, 2013

Somewhere, in the world just on the other side of the rainbow, there is a magical day for sending emails....



Making Social Sell

Jeff Molander
Convince Prospects You Can Change Their Success Rates
May 10, 2013

Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply...



Online Video Marketing Deep Dive

Gary Hennerberg
Top 10 Ways to Improve YouTube Video Search Ranking
May 8, 2013

YouTube recently announced reaching a new milestone of 1 billion unique monthly visitors, or 15 percent of the planet. Those...



Marketing Sustainably

Chet Dalzell
Is There a Generation Gap Among Direct Mail Responders?
May 6, 2013

I was listening to a Direct Marketing Club of New York presentation recently by Covenant House, a nonprofit organization dedicated...



Ruthless B-to-B Marketing

Ruth P.  Stevens
B-to-B Marketers Should Take Another Look at E-commerce
May 6, 2013

E-commerce opportunity is evolving fast, but only 25 percent of B-to-B marketers are taking advantage of it, according to a...



Triple Venti Dolce Data...

Vince Pickett
The Data Czar and His Ministers
May 1, 2013

I live in a relatively small, rural town of 50,000 residents spread over 61 square miles. My specific neighborhood still...



Think Mobility

Greg Hickman
4 Things Mobile Users Need
Apr 22, 2013

With the speed at which mobile technology and innovation is occurring these days, it's almost impossible to keep up. With...



Muscle Marketing

Wendy Montes de Oca
List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting
Apr 8, 2013

Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



The Internet Can Make You a Chump—Forever!

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in a report, memo, article, letter or book, you will look like a chump. If your careless work finds its way onto the Internet, it will follow you to the grave.  Read More >>

Do You Know Where Your Customers Are?

Imagine people sitting in a bar boozing at 8:00 a.m. It's OK. Most of these morning drinkers work the night shift and this is their cocktail hour. Could these be some of your customers?
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Beware Publicity Hounds

Two stories about publicity hounds smacked me in the face and got me to wondering what would happen if an employee or associate of mine got into the business of self-promotion for the sake of self-promotion to the detriment of the company or society.  Read More >>

The Yin and Yang of Dealing with Good and Lousy Customers

For years I used to quote the statistic that a satisfied customer will tell three people, while an unhappy customer will tell 11 people. This was B.I. (before the Internet).

Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.

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Two Words That Wrecked an Otherwise Superb e-Sales Pitch

When creating a sales effort, put yourself inside the head of your prospect and see what he or she sees.  Read More >>

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