Strategies and Solutions for Profitable Direct Marketing
Denny Hatch's Blog
By Denny Hatch
About Denny
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
SEO & Content Marketing Revue
Is Your Catalog Site Missing the SEO Copywriting Boat?
Feb 15, 2010Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services. "Our product pages aren't ranking,"...
Beware Publicity Hounds
Two stories about publicity hounds smacked me in the face and got me to wondering what would happen if an employee or associate of mine got into the business of self-promotion for the sake of self-promotion to the detriment of the company or society.
Read More >>
Companies Mentioned:
 |
|
|
The Yin and Yang of Dealing with Good and Lousy Customers
For years I used to quote the statistic that a satisfied customer will tell three people, while an unhappy customer will tell 11 people. This was B.I. (before the Internet).
Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
Read More >>Companies Mentioned:
|
|
Sections:
|
Two Words That Wrecked an Otherwise Superb e-Sales Pitch
When creating a sales effort, put yourself inside the head of your prospect and see what he or she sees.
Read More >>
Sections:
|
Zicam's P.R. Crisis and the Mixed Message
In a P.R. crisis, do not give out mixed messages.
Read More >>Companies Mentioned:
|
Sections:
|
HULU.COM: An Intriguing Advertising Opportunity
Hulu is a fascinating Web site. Not only can its content be riveting to the viewer, but also represents a highly efficient medium for advertisers, enabling them to close the loop and measure actual ROI.
Read More >>
Sections:
|
