Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
Read More >>
Strategies and Solutions for Profitable Direct Marketing
Denny Hatch's Blog
By Denny Hatch
About Denny
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
SEO & Content Marketing Revue
Why You Should Beware the 'Quick SEO Copywriting Fix'
Jan 26, 2010The question comes up during almost every conference at which I present: "I hear what you're saying about writing quality...
The Yin and Yang of Dealing with Good and Lousy Customers
For years I used to quote the statistic that a satisfied customer will tell three people, while an unhappy customer will tell 11 people. This was B.I. (before the Internet).
Companies Mentioned:
 |
|
Sections:
|
Two Words That Wrecked an Otherwise Superb e-Sales Pitch
When creating a sales effort, put yourself inside the head of your prospect and see what he or she sees.
Read More >>
Sections:
|
Zicam's P.R. Crisis and the Mixed Message
In a P.R. crisis, do not give out mixed messages.
Read More >>Companies Mentioned:
|
Sections:
|
HULU.COM: An Intriguing Advertising Opportunity
Hulu is a fascinating Web site. Not only can its content be riveting to the viewer, but also represents a highly efficient medium for advertisers, enabling them to close the loop and measure actual ROI.
Read More >>
Sections:
|
Follow Denny Hatch on Twitter
-
@dennyhatch :
Rep. John Murtha dies after botched gall bladder operation in VA hospital. Our troops and vets deserve better.
http://url2it.com/cdji
Feb 09, 2010 09:20:32 -
@dennyhatch :
Average family spends $997 annually on home entertainment—cable TV, Web, video games— plus $1000 for cellphone.
http://url2it.com/cdjh
Feb 09, 2010 09:09:34 -
@dennyhatch :
Elizabeth Warren, Chair of TARP oversight, drops verbal nuclear bomb on Wall Street in today’s WSJ. Brava! http://url2it.com/cdjf
Feb 09, 2010 08:44:26 -
@dennyhatch :
Manufacturers forcing online retailers not to advertise prices, crippling price comparison Web sites.
http://url2it.com/cdeq
Feb 08, 2010 08:25:50 -
@dennyhatch :
Beware of Broadway.com. Bought 2 tickets to "A Little Night Music" and this outfit charged me "Service Fee: $84" on top of ticket price.
Feb 06, 2010 10:12:48
