Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
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Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
The question comes up during almost every conference at which I present: "I hear what you're saying about writing quality...
Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
Read More >>In a P.R. crisis, do not give out mixed messages.
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