Denny Hatch's Blog
By Denny Hatch
About Denny
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
The Power Punch
Hello Complaint Department? My Friends Are Listening
May 17, 2013If it costs five times more to acquire a new customer than to keep one, why do brands continue to...
The Brand Matters Blog
The A-Z List of Stop That! Behaviors
May 16, 2013In the April issue of Target Marketing, I wrote about 26 verbs that sometimes get in our way when we're building brands...
Yblog
Wearable Mobile Devices Are the New Black
May 15, 2013This year's hot trend in fashion is computers. Whether at SXSW or in the tech and media hubs on the...
The Integrated Email
What Is the Best Day to Send Emails?
May 13, 2013Somewhere, in the world just on the other side of the rainbow, there is a magical day for sending emails....
Making Social Sell
Convince Prospects You Can Change Their Success Rates
May 10, 2013Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply...
Online Video Marketing Deep Dive
Top 10 Ways to Improve YouTube Video Search Ranking
May 8, 2013YouTube recently announced reaching a new milestone of 1 billion unique monthly visitors, or 15 percent of the planet. Those...
Marketing Sustainably
Is There a Generation Gap Among Direct Mail Responders?
May 6, 2013I was listening to a Direct Marketing Club of New York presentation recently by Covenant House, a nonprofit organization dedicated...
Ruthless B-to-B Marketing
B-to-B Marketers Should Take Another Look at E-commerce
May 6, 2013E-commerce opportunity is evolving fast, but only 25 percent of B-to-B marketers are taking advantage of it, according to a...
Triple Venti Dolce Data...
The Data Czar and His Ministers
May 1, 2013I live in a relatively small, rural town of 50,000 residents spread over 61 square miles. My specific neighborhood still...
Think Mobility
4 Things Mobile Users Need
Apr 22, 2013With the speed at which mobile technology and innovation is occurring these days, it's almost impossible to keep up. With...
Muscle Marketing
List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting
Apr 8, 2013Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and...
Who's Your Data?
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
The Internet Can Make You a Chump—Forever!
Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in a report, memo, article, letter or book, you will look like a chump. If your careless work finds its way onto the Internet, it will follow you to the grave.
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Do You Know Where Your Customers Are?
Imagine people sitting in a bar boozing at 8:00 a.m. It's OK. Most of these morning drinkers work the night shift and this is their cocktail hour. Could these be some of your customers?
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Beware Publicity Hounds
Two stories about publicity hounds smacked me in the face and got me to wondering what would happen if an employee or associate of mine got into the business of self-promotion for the sake of self-promotion to the detriment of the company or society.
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The Yin and Yang of Dealing with Good and Lousy Customers
For years I used to quote the statistic that a satisfied customer will tell three people, while an unhappy customer will tell 11 people. This was B.I. (before the Internet).
Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
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Two Words That Wrecked an Otherwise Superb e-Sales Pitch
When creating a sales effort, put yourself inside the head of your prospect and see what he or she sees.
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