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How Southwest Airlines used social media to create maximum impact around the release of its new airplane livery and heart logo.
Yesterday I spent the day in New York City, soaking in the knowledge at the Financial Times Future of Marketing Summit.
Customer personas are great tools for guiding strategy so brands can deliver more relevant, tailored messages to their audiences.
Customer experience is now a function inside many organizations. Its success is endlessly measured and managed by teams focused on …
Just because “MarTech” is a buzzword doesn’t mean every potential marketing technology is worth the time and investment.