Software/Technology

The Marketing Technology World’s Fair
August 12, 2016 at 5:22 pm

Marketing technology (MarTech) has exploded during the past 10 years. It’s gone from a few hundred specific platforms, to thousands

The Tech You Have to See
August 12, 2016 at 5:13 pm

Whittling down the thousands of MarTech offerings to a single-digit listing of the hottest, most memorable platforms was difficult.

MarTech Supply and Demand
August 12, 2016 at 5:12 pm

There are more MarTech products serving more needs than we ever expected.

Who's Breaking the Rules
August 12, 2016 at 5:10 pm

George Orwell wrote, “Serious sport has nothing to do with fair play.” This may not be why some big players in marketing aren’t exactly

Who’s Buying the World?
August 12, 2016 at 5:08 pm

It’s been a busy (and expensive) first half of 2016 in the MarTech space. Software companies and Web-based applications are being

Wanted: Surveys of Surveys
August 10, 2016 at 8:00 am

We are bombarded with surveys. Buy a car, survey. Buy groceries, survey. It’s overdone, intrusive and could result in a backlash.