Search Engine Marketing
Sadly, as a digital marketer, I continue to see far too many companies failing to tailor their SEO strategies to take advantage of the
If your goal is acquisition, Google’s pay per click AdWords platform has proved for many to be a viable way to increase leads or sales
Is audience targeting more effective than good-old-fashioned keyword targeting? Read on, and we’ll review the differences.
What makes a marketing strategy “invisible” is that patients don’t need to know that important blogs, outlets or journals have linked
Just this summer, Bing Ads launched two important audience targeting features that let marketers connect with buyer-intent consumers.