Search Engine Marketing
When retargeting is done wrong, it can go really wrong. And Amazon, with me, has gone really, really wrong, actively ticking me off.
Free online event for marketers looking to learn everything they can about the marketing tech and how to use it effectively.
Changes to Google’s paid search results are making it harder for SEO experts to get traffic to their websites the old-fashioned way.
I’m generally pretty happy to be marketed to, especially when it’s personalized. Facebook ads, retargeting me across the Internet, direct mail … All of those things were on display in my Christmas post. But when retargeting is done wrong, it can go really wrong. And Amazon, with me, has gone really, really wrong. To the […]