Search Engine Marketing

Building Trust – An Overlooked SEO Task
March 14, 2017 at 8:00 am

Politicians ask voters to trust them without a whit of evidence supporting their imprecations. They say just “trust me.” Today, news is

Fake News Marketing: The Bad Side of SEO
February 14, 2017 at 8:00 am

Many of the click-bait stories were carefully optimized to respond well for search. Add in the search engines’ bias toward displaying

A Tune-Up for Local Search
February 13, 2017 at 4:12 pm

When kitchens need fixing, many Americans turn to one of 125 remodelers from Kitchen Tune-Up (KTU).

Tuning Into Voice Search
January 17, 2017 at 8:00 am

The big question for search marketers is: What must be done to make sure that a site comes up in answer to voice search queries?