Search Engine Marketing

SEO Checklist for Video Content
April 28, 2016 at 8:00 am

Intellectually, marketers know that video plays into SEO. It’s just that optimizing it for search is often an oversight in the rush to

Google SEO Becoming ‘Real’ Speech
March 30, 2016 at 8:00 am

Google is getting real. Consumers are searching on their mobile devices by asking their phones “voice” questions, so Google is showing

Google Futzes With Product Listing Ads
March 23, 2016 at 8:00 am

Google recently removed the right rail of ads on its results pages, but the search engine didn’t stop there. While Google didn’t remove

Google Wants All Your Data, Marketers
March 17, 2016 at 8:00 am

Last year, I predicted Google would try to own retargeting on its network and continue to own as much of marketers’ data as possible.