Retailing

Rite Aid’s Email Re-engagement Rx
December 11, 2017 at 3:13 pm

After four months of inactivity, Rite Aid used to consider a customer who’d been receiving its emails “inactive.”

Top Holiday Season Digital Trends
November 16, 2017 at 8:27 am

How will this holiday season be different than past seasons? The most striking difference is how consumers are shopping.

When Micro-moments Deliver Big ROI
November 9, 2017 at 8:00 am

We look at our phones 30 times a day. And in these brief interactions with — also known as “micro-moments” — we make lots of decisions.

Should You Create a Mobile App?
October 24, 2017 at 8:00 am

Is it time for the next step? Should you create a mobile app so your customers can engage with you more easily?