Response Boosters

What AB Testing Gets Wrong
November 28, 2016 at 8:00 am

Creating the perfect message and medium can be challenging for marketers. Simple tweaks in word choice or user interface design have

7 Tips to Boost Response in Today’s Crazy Economy
October 31, 2016 at 12:55 pm

Creating the perfect message and medium can be challenging for marketers. Simple tweaks in word choice or user interface have the power to attract views or repel any traffic whatsoever. Gauging the effects of different features can be complex and inconsistent across contexts. Fortunately, AB testing can take the guesswork out of optimizing your online presence […]

Silent Movies Sell Better, Says Facebook
February 12, 2016 at 8:00 am

Imagine being in a meeting. Now imagine being bored and opening up Facebook, only to be greeted by a goat-scream video that outs you as