Response Boosters

The Direct Mail Advantage
July 9, 2015 at 8:00 am

Studies have shown that consumers spend more time with direct mail and remember it better than digital marketing. Are you capitalizing?

Don’t Overlook These 2 Lines of Copy
June 23, 2015 at 8:00 am

Have you reviewed your site’s formula for creating your page titles and meta descriptions recently? If you have not, let me give you

Denny's Zinger: Penny In Yo' Pants
June 12, 2015 at 8:00 am

One hot, humid afternoon I was walking along 6th Avenue in Manhattan. Amid the heavy creeping traffic appeared a bicyclist.

Yours, Free! A Business Model To Revolutionize E-commerce
May 19, 2015

You've bought the TV of your dreams — the 85" 4K Ultra High-Definition Sony Bravia online from Crutchfield in Charlottesville, Virginia. Your Visa card was hit for $19,999.00 — but shipping was free. A day later, you come home from the office to find your glorious new toy has arrived.