Printing/Production

Bo Diddley Knows Direct Mail
October 1, 2015 at 4:19 pm

Direct mail comes in a variety of shapes and sizes, across many forms: letters, postcards, self-mailers, dimensional mail, catalogs and

What Matters in Postal Concerns Now
August 31, 2015 at 8:00 am

Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse.

Direct Mail Is Back
August 20, 2015 at 8:00 am

Last week during my IMV15 presentation for “Direct Mail is Back” we had questions that couldn’t get to. We wanted to answer them.

To QR Code or Not to QR Code?
July 23, 2015 at 8:00 am

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

The Direct Mail Advantage
July 9, 2015 at 8:00 am

Studies have shown that consumers spend more time with direct mail and remember it better than digital marketing. Are you capitalizing?