Marketing and Sales

The Science of Behavior: How to Get the Response You Want From Your Customers
November 3, 2017 at 11:48 am

I must admit that I have yet to watch an episode of “Stranger Things,” but, based on the buzz that the Netflix show has generated, I intend to rectify that oversight quite soon. Whenever I join colleague Brendan Menapace in enjoying the first two seasons, I will also become a friend, albeit a distant one, […]

WWTT? Girls Dig Science, Too
November 3, 2017 at 9:17 am

In this episode, Melissa shares a campaign honoring great women of science, proving it doesn’t have to be about the almighty dollar.

Use Video at Each Stage of the Buyer Journey
November 2, 2017 at 10:36 am

I must admit that I have yet to watch an episode of “Stranger Things,” but, based on the buzz that the Netflix show has generated, I intend to rectify that oversight quite soon. Whenever I join colleague Brendan Menapace in enjoying the first two seasons, I will also become a friend, albeit a distant one, […]

Create Better Content Using Video Data
November 2, 2017 at 10:35 am

I must admit that I have yet to watch an episode of “Stranger Things,” but, based on the buzz that the Netflix show has generated, I intend to rectify that oversight quite soon. Whenever I join colleague Brendan Menapace in enjoying the first two seasons, I will also become a friend, albeit a distant one, […]

Use Video to Increase Email Click-Through Rates
November 2, 2017 at 10:33 am

I must admit that I have yet to watch an episode of “Stranger Things,” but, based on the buzz that the Netflix show has generated, I intend to rectify that oversight quite soon. Whenever I join colleague Brendan Menapace in enjoying the first two seasons, I will also become a friend, albeit a distant one, […]

The 10 Essential Skills Every Marketer Needs
October 27, 2017 at 1:35 pm

I must admit that I have yet to watch an episode of “Stranger Things,” but, based on the buzz that the Netflix show has generated, I intend to rectify that oversight quite soon. Whenever I join colleague Brendan Menapace in enjoying the first two seasons, I will also become a friend, albeit a distant one, […]