In the digital world we live in today, there’s just no substitute for the face-to-face interactions trade shows provide. In fact, for
In 1986, I was doing TV lead generation for a Medicare Supplement brand when a gift fell into my lap. Muhammad Ali had purchased our
Four students from Temple University and their advisor, Target Marketing blogger Chuck McLeester, talk about the DirecTV campaign that
Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects are increasingly less likely to convert in a linear manner—see a commercial, pick up the phone, and place an order—than they were in the past.
I design my own business cards—and print them on glossy stock. For months, I watched the Vistaprint TV spot offering 250 Business Cards for $10, with free shipping. Okay, I thought, I'll try these guys.
A bespectacled boy in a sweater vest and a bow tie stands in front of a classroom of elementary school students who say they are confused about the Affordable Care Act. Pointing toward what he's written in blue, pink and yellow chalk on the blackboard behind him, the "teacher" has a simple answer for all of the questions coming at him.