DRTV

TV Ads Still King, Mobile Vying for Crown
June 22, 2016 at 8:00 am

While the ZenithOptimedia research doesn’t break out TV mass advertising vs. DRTV, it does show the traditional marketing channel in a

Full-Circle Marketing
December 1, 2014

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects are increasingly less likely to convert in a linear manner—see a commercial, pick up the phone, and place an order—than they were in the past.

Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
October 3, 2014 at 1:25 am

There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!

Retention Fundraising
September 9, 2014 at 3:37 am

There are eight main reasons why donors stop supporting organizations.

Do you know them?

You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.

Making a Case Your Donors Will Love
June 30, 2014 at 3:31 am

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.

HA Uses Laughs, Cute Kids, for ACA DRTV
April 1, 2014

A bespectacled boy in a sweater vest and a bow tie stands in front of a classroom of elementary school students who say they are confused about the Affordable Care Act. Pointing toward what he's written in blue, pink and yellow chalk on the blackboard behind him, the "teacher" has a simple answer for all of the questions coming at him.