DRTV

Is DRTV Fading Away?
May 3, 2017 at 8:00 am

Ideas that are ahead of their time and never really take off may have a lot to do with why direct response television appears to be

TV Ads Still King, Mobile Vying for Crown
June 22, 2016 at 8:00 am

While the ZenithOptimedia research doesn’t break out TV mass advertising vs. DRTV, it does show the traditional marketing channel in a

Full-Circle Marketing
December 1, 2014

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects are increasingly less likely to convert in a linear manner—see a commercial, pick up the phone, and place an order—than they were in the past.

HA Uses Laughs, Cute Kids, for ACA DRTV
April 1, 2014

A bespectacled boy in a sweater vest and a bow tie stands in front of a classroom of elementary school students who say they are confused about the Affordable Care Act. Pointing toward what he's written in blue, pink and yellow chalk on the blackboard behind him, the "teacher" has a simple answer for all of the questions coming at him.