In 1986, I was doing TV lead generation for a Medicare Supplement brand when a gift fell into my lap. Muhammad Ali had purchased our
Four students from Temple University and their advisor, Target Marketing blogger Chuck McLeester, talk about the DirecTV campaign that
Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects are increasingly less likely to convert in a linear manner—see a commercial, pick up the phone, and place an order—than they were in the past.
There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!
There are eight main reasons why donors stop supporting organizations.
Do you know them?
You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.
You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.
I design my own business cards—and print them on glossy stock. For months, I watched the Vistaprint TV spot offering 250 Business Cards for $10, with free shipping. Okay, I thought, I'll try these guys.
A bespectacled boy in a sweater vest and a bow tie stands in front of a classroom of elementary school students who say they are confused about the Affordable Care Act. Pointing toward what he's written in blue, pink and yellow chalk on the blackboard behind him, the "teacher" has a simple answer for all of the questions coming at him.
In 1986, I was doing TV lead generation for a Medicare Supplement brand when a gift fell into my lap. Muhammad Ali had purchased our Med Supp product for his parents, and was open to our overtures to endorse the brand. WOW! We were going to make a TV commercial with “The Greatest” and I […]