Creating a Persona Menu (for You)
October 5, 2017 at 8:00 am

Personas are like menu items, each representing key characteristics of target customers that marketers need to know to push their

An Easier Path to Media Transparency
September 21, 2017 at 8:00 am

Thanks to P&G Chief Brand Officer Marc Pritchard’s now infamous speech, media transparency is one of the hottest topics today.