Data’s $20B Role in Marketing
December 18, 2017 at 8:00 am

Right on cue. My last blog post happened to discuss Europe’s forthcoming “Data Freeze.” Enter a new U.S. study that articulates just

4 Tips to Turn Bad Data Into Good Results
December 12, 2017 at 8:00 am

When it comes to making better, data-driven marketing decisions, the No. 1 excuse I hear from professionals about why they’re not doing