Creative

WWTT? Sweden Lists Itself on Airbnb
May 26, 2017 at 8:37 am

In this episode of “What Were They Thinking?” Melissa explores a new campaign created under the partnership of Visit Sweden and Airbnb.

TM Top 3: May 12
May 12, 2017 at 8:00 am

It’s Friday, so let’s recap the week’s top marketing tips, tools and news in this episode of “TM Top 3.”

WWTT? McDonald's Frork Is Ridiculous
May 5, 2017 at 8:00 am

What the Frork was McDonald’s thinking? In this episode, Melissa discusses the burger joint’s latest marketing campaign.

Brand Protection for the 'Supa Dupa Fly'
May 1, 2017 at 5:05 pm

Glad fredag Marknadsförare! In this episode of “What Were They Thinking?” Melissa explores a new campaign created under the partnership of Visit Sweden and Airbnb. The country’s tourism board listed all of its natural free spaces on the site, promoting its national principle of Allemansrätten: the freedom to roam.

MOJO Ad Promotes Its ‘YAYA’ Research
April 19, 2017 at 3:30 pm

MOJO Ad is a professional, student-staffed agency within the University of Missouri School of Journalism, and to promote some of its

How Not to Be a Tone-Deaf Brand
April 18, 2017 at 8:48 am

Pepsi is clearly not the only brand to take this kind of wrong turn in their ads. A few other recent examples include Match.com’s