In this episode of “What Were They Thinking?” Melissa digs into a sexy marketing campaign from Vice Cream for National Ice Cream Day.
A lot of marketers go for flashy design with their direct mail. This can grab attention, but what if you could do something more?
“The mass of men lead lives of quiet desperation.” This deep, internal cry for help is often neglected by marketers and non-profits.
As marketers, most of us pride ourselves for adhering to truth in advertising and being honest in all we say about our products and
In this episode, Melissa looks at the latest offering from Cards Against Humanity, simply called Cards Against Humanity for Her.
In this episode, Melissa shares what she really thinks about Kendall and Kylie Jenner’s “vintage” t-shirts.
Summer is such a great time to slow down a bit and pick up a book. Here’s what’s made my list.
It’s a huge move. Volvo is mostly getting rid of the internal combustion engine by 2019. That lends itself to the question of just how
You may not realize it, but color holds a power. Like music, color is capable of evoking instantaneous emotions and reactions.
A direct mail piece that was sent by Intuit includes a notebook. How can you position a notebook to inspire your customers?