Creative

3 Marketing Resolutions for 2017
January 3, 2017 at 8:55 am

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and

Buzzwords Kill Kittens
December 21, 2016 at 8:00 am

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services

Excited by a Blank Canvas? Tools for Brainstormers
December 8, 2016 at 4:51 pm

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and new initiatives. But unlike those of us who are vowing to hit the gym five times a week and really start eating healthy (cough, cough), I hope you’re prepared to […]

WWTT? Netflix Revives the Gilmore Girls
November 23, 2016 at 8:00 am

In this episode Melissa takes a look at Netflix’s long game when it came to experientially marketing the Gilmore Girls Revival.