Creative

8 Ideas for Better Brochures
March 6, 2017 at 8:00 am

How many times did our parents tell us that over-dramatizing and “crying wolf” were dangerous tactics? After a short time no one would pay any attention? They wouldn’t know what was real and what was nothing more than noisy exaggeration, better to be ignored. Like Target Marketing Editor-in-Chief Thorin McGee’s inbox, every day mine displays […]

WWTT? Netflix Brings Gore to Billboards
February 24, 2017 at 8:00 am

In this episode, Melissa steels her stomach as she looks at billboard campaigns for 1 of Netflix’s newest shows, “Santa Clarita Diet.”

WWTT? Burger King Gets Frisky
February 17, 2017 at 8:00 am

In this episode, Melissa looks at some off-the-mark Valentine’s Day promotions from Burger King France and Burger King Israel.

WWTT? Apple's Iconic 'Get a Mac'
January 27, 2017 at 8:00 am

In this throwback episode, Melissa discusses one of the most iconic ad campaigns of 2006, Apple’s “Get a Mac.”

CPG Actions for a Fact vs. Fiction World
January 4, 2017 at 8:00 am

Consumer-packaged goods (CPG) brands may be feeling a bit put-upon lately. So what’s a brand to do in this brave new marketing world?