Some direct mail techniques have been around for decades. Here are four tried-and-true tactics and why they still drive response.
An online B2B marketer uses direct mail to reach out to a creative audience.
In this episode of “What Were They Thinking?” Melissa and Taylor celebrate the video series’ one-year anniversary!
A university reaches out to high school students from a next door neighbor with this direct mail campaign.
In this episode of “What Were They Thinking?” Melissa explores a new campaign created under the partnership of Visit Sweden and Airbnb.
Memorial Day means different things to different people, but the email marketing I haven’t been seeing in my inbox bothers me a little.
In this episode, Melissa weighs in on Dove’s latest portion of its Real Beauty campaign: “body-positive” body wash bottles.
In this episode of “What Were They Thinking?” Melissa is horrified by what Skittles thinks is appropriate as a Mother’s Day ad.
It’s Friday, so let’s recap the week’s top marketing tips, tools and news in this episode of “TM Top 3.”
What the Frork was McDonald’s thinking? In this episode, Melissa discusses the burger joint’s latest marketing campaign.