Branding

Brand Equity vs. Economics 101
October 19, 2017 at 8:00 am

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

Weinstein Scandal Tarnishes Brands, Too
October 17, 2017 at 8:00 am

With light shining on the dark crevices where sexual assault and harassment stories are covered up, many women — as well as some men —

Dove Is Tone-Deaf Again
October 9, 2017 at 8:00 am

Dove created an affirming campaign about real beauty that went so right — showing women that they were truly radiant as they were. Then