Branding

Center-Court Branding: NBA Jersey Ads
May 20, 2016 at 7:00 am

Maybe it’s shaping up to be Philly’s year. The Sixers, arguably considered losers even in this proudly historical city, became No. 1 in

Upskirt Ad From Calvin Klein Offends
May 12, 2016 at 8:00 am

Is Calvin Klein the new American Apparel? It’s the first thought that entered my mind when I saw this “upskirt” Calvin Klein clothing a

Grassroots Is the Heart of the Brand
May 12, 2016 at 8:00 am

The power of all great brands lies within their stories; innovative, authentic stories that make the brand an experience, rather than

Finger Lickin' Gross: KFC Goes Too Far
May 10, 2016 at 8:05 am

What’s got me grossed out this time? Ogilvy & Mather teaming up with McCormick to create edible finger nail polish for KFC Hong Kong.

Old Navy Haters Gonna Hate
May 5, 2016 at 8:00 am

On Wednesday, Old Navy was trending on Twitter and Facebook, as well as overtaking a previously unrelated hashtag: #lovewins. And the

Why Brand Matters in Organic SEO
May 3, 2016 at 8:00 am

Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every