Branding

Are You Trapped in Groundhog Day?
February 2, 2016 at 8:30 am

Today’s the day … the day in which a 20-pound groundhog has informed us that we’ll see an early spring (atta boy, Punxsy Phil!).

Rihanna Better Than Beyoncé for Brands
January 29, 2016 at 8:00 am

Celebrities are only as good as their fans for brands. While Beyoncé may be the queen of Instagram, notably marketing her self-titled

The Day I Was Just THE WORST!
January 27, 2016 at 8:00 am

Monday I helped a little old lady cross the street. Hopefully that banked some good Karma, because yesterday, I was just the worst!

Creating Luxury Appeal for Any Brand
January 26, 2016 at 8:00 am

So why do many of us spend $55,000 and more on a luxury car that Consumer Reports says won’t perform as well as a much cheaper brand?

Does Digital Harm Your Brand Experience?
January 19, 2016 at 8:00 am

Today, brand experience plays out largely online in digital. So ask yourself: “Does our digital presence enhance or hurt our brand?”