Human-centered design thinking has influenced much of the way that companies think about user and customer experience, and for the bett
This event will be a one-stop-shop for marketers looking to learn everything they can about the marketing tech available to them today.
In this fast-paced session filled with case studies, learn how to take advantage of this research to help guide your marketing message.
Far too often we’re finding that the process of building personas is becoming the focus, rather than the resulting knowledge.
When asked why he always wore grey or blue suits, Barack Obama responded that he had enough other choices to make so this was a choice
In case you haven’t heard, the future of marketing will be a race for greater and greater personalization. In a noisy world where
When we look at consumer behavior and what drives the purchase decision, it’s helpful to look specifically at smaller price points vs.
The jewelry category continues to grow year after year, and continues to become more complex as marketers cater to changing preferences