Wyndham's Direct Mail Includes Stress Card
July 13, 2016 at 11:32 pm

Wyndham Hotels & Resorts mailed a folded self-mailer in October 2000 to a B-to-B audience. It included a removable stress card that a prospect could use to measure their stress level, and then turn to Wyndahm to take care of their meeting planning needs. The entire package and its postcard follow-up can be downloaded as a single PDF for free by completing the form below.

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3 Questions to Ask Your Sales Team
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11 Proven B-to-B Copy Platforms
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Strange Things in the Mail
June 27, 2016 at 8:00 am

There are all kinds of ways to get attention in direct mail, but why not try something really off-the-wall?