B-to-B

Wyndham's Direct Mail Includes Stress Card
July 13, 2016 at 11:32 pm

Wyndham Hotels & Resorts mailed a folded self-mailer in October 2000 to a B-to-B audience. It included a removable stress card that a prospect could use to measure their stress level, and then turn to Wyndahm to take care of their meeting planning needs. The entire package and its postcard follow-up can be downloaded as a single PDF for free by completing the form below.

Make the Most of Your Social Media Fans
July 12, 2016 at 8:32 am

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook

3 Questions to Ask Your Sales Team
July 1, 2016 at 8:00 am

The social selling backlash has begun. You might sense it or be experiencing it. But you won’t read much about it online. I’m reading

11 Proven B-to-B Copy Platforms
June 30, 2016 at 8:40 am

To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.

Strange Things in the Mail
June 27, 2016 at 8:00 am

There are all kinds of ways to get attention in direct mail, but why not try something really off-the-wall?