The Best Sales Touchpoint Email Cadence
August 12, 2016 at 8:00 am

The words “sales email” and “touchpoints” are evil. Pure evil. Because of the context in which “touchpoint” is used.

Wyndham's Direct Mail Includes Stress Card
July 13, 2016 at 11:32 pm

Wyndham Hotels & Resorts mailed a folded self-mailer in October 2000 to a B-to-B audience. It included a removable stress card that a prospect could use to measure their stress level, and then turn to Wyndahm to take care of their meeting planning needs. The entire package and its postcard follow-up can be downloaded as a single PDF for free by completing the form below.

Make the Most of Your Social Media Fans
July 12, 2016 at 8:32 am

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook