B-to-B

Social Selling May Be Wasting Time
November 30, 2017 at 8:00 am

Helping buyers buy is where the action is. So why is facilitating buying conversations not a part of your “social selling” program?

Use Video at Each Stage of the Buyer Journey
November 2, 2017 at 10:36 am

One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can jump-start that growth process by working with influencers who have their own audiences already. Here’s an introduction to B2B influencer marketing. What Is Influencer Marketing? […]

Create Better Content Using Video Data
November 2, 2017 at 10:35 am

One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can jump-start that growth process by working with influencers who have their own audiences already. Here’s an introduction to B2B influencer marketing. What Is Influencer Marketing? […]

Use Video to Increase Email Click-Through Rates
November 2, 2017 at 10:33 am

One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can jump-start that growth process by working with influencers who have their own audiences already. Here’s an introduction to B2B influencer marketing. What Is Influencer Marketing? […]