Webinars are the perfect tools for direct marketing. They let you talk directly to the customer, getting feedback as you go, and delivering valuable, targeted content to them. For B-to-B marketers they're ideal: B-to-B buyers are more content hungry than their B-to-C counterparts, partly because their purchase value tends to be higher and they prefer interactive content to make sure they're getting value for money.
I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired.
This is the webinar to learn for yourself why webinars are still one of the best channels for lead generation and lead nurturing.
Producing an event is expensive and risky. What’s the benefit? Should you launch a client conference of your own?