3 Fresh Approaches to Social Media
November 20, 2015 at 8:00 am

“What are some new marketing trends that leverage social media platforms?” I did a little research and found 3 ideas worth sharing.

How Much Should You Pay for a Sales Lead?
November 19, 2015 at 8:03 am

When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”

3 Ways to Nail Direct Marketing With Webinars
November 5, 2015

Webinars are the perfect tools for direct marketing. They let you talk directly to the customer, getting feedback as you go, and delivering valuable, targeted content to them. For B-to-B marketers they're ideal: B-to-B buyers are more content hungry than their B-to-C counterparts, partly because their purchase value tends to be higher and they prefer interactive content to make sure they're getting value for money.

Swiping Left on Early Morning Emails
November 3, 2015 at 8:00 am

I confess … I have a bit of a problem. See, my iPhone is also my alarm clock. And what do I do after I turn the alarm off every

3 of the Best Subject Lines I've Found
October 30, 2015 at 8:00 am

Inbound marketing is the rage in B-to-B marketing. But there’s no substitute for diligent prospecting: cold calling and cold emailing.

Don't Stand There With Your Mouth Open
October 6, 2015 at 8:00 am

Let’s pretend you’re a bear. No, wait, stick with me here. Okay. You’re a hungry bear. You want to eat something, maybe some fish.