Death by Subject Line
June 26, 2015 at 8:00 am

Why aren’t your subject lines for sales emails working? Because they’re probably too long, too specific and they’re telegraphing what

B-to-B Needs Customer-Centricity
June 11, 2015 at 8:00 am

Fragmentation is hitting B-to-B marketing hard, agree the “Fast-Paced: 10 Ideas for B2B Disruption” speakers during their session at In

B-to-B Predictive Modeling: Razor-Sharp Marketing
May 26, 2015

B-to-B buyers are no longer nameless, faceless entities with nebulous purchasing timeframes. Instead, actual individuals are sending off signals all the time about who they are, what they want to buy and when — in the form of data that can be worked into razor-sharp predictive models, Keke Wu writes. Wu — the director of analytics at Avention, a Concord, Mass.-based real-time B-to-B data provider — wrote a post for InsideBigData.com on Thursday titled "B2B Predictive Analytics in the Big Data Era."

B-to-B E-commerce 2020, 2X the Size of B-to-C
May 15, 2015

B-to-B marketers may be a bit behind their B-to-C counterparts in optimizing their e-commerce platforms, but they will far surpass them soon, predicts Forrester Research. "At Forrester, we estimate that it will reach more than $1 trillion in the U.S. by 2020, double the size of B-to-C e-commerce," writes Forrester Analyst Susan Wu in her May 8 blog post.

Is InMail Worth It? 3 Reasons It May Not Be.
May 15, 2015

Is InMail worth it? LinkedIn wants you to think so. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Here's a quick checklist to make a smart assessment that leads to an educated decision. Think twice if you: