Wyndham Hotels & Resorts mailed a folded self-mailer in October 2000 to a B-to-B audience. It included a removable stress card that a prospect could use to measure their stress level, and then turn to Wyndahm to take care of their meeting planning needs. The entire package and its postcard follow-up can be downloaded as a single PDF for free by completing the form below.
Selling a customer on a new channel is a challenge, but one with a solution, as this direct mail piece shows.
Overcoming a prospect’s skepticism is a difficult task, but as this email proves, it can be done.