Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.
This webinar will cover how you can use the tactics of account-based marketing to build personal connections with the right people.
Wyndham Hotels & Resorts mailed a folded self-mailer in October 2000 to a B-to-B audience. It included a removable stress card that a prospect could use to measure their stress level, and then turn to Wyndahm to take care of their meeting planning needs. The entire package and its postcard follow-up can be downloaded as a single PDF for free by completing the form below.