B-to-B

8 Things Great B-to-B Personas Do
August 12, 2015 at 8:00 am

What constitutes a useful buyer persona? What should you include in a buyer persona for your organization? There are differing opinions

Why Your Cold Email Isn't Working
July 24, 2015 at 8:00 am

Your cold email (first-touch message) is most likely too much, too fast. Remember, your goal is NOT to book a meeting when making