Last year proved to be a tumultuous one for the B-to-B marketing and sales industry. Buyer behavior has become increasingly self-driven and iterative, making the linear funnel approach outdated. The various channels and touchpoints new prospects and existing customers have with your company is making tracking and responding more intertwined and increasingly complex. At the […]
A number of trade and business magazines have said the term “direct marketing” is archaic and should be replaced.
Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people
As this email shows, getting your business prepared for a new year starts with a discount on a basic item.