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Inside Direct Mail
INSIDE DIRECT MAIL is the most comprehensive publication for the direct mail industry.
With Inside Direct Mail, you'll learn what’s in the mail, what’s working and what’s not—and most importantly, HOW TO IMPROVE YOUR RESPONSE. And you’ll read the latest on offers, lists, testing, copywriting, design, customer retention and more.
$297 U.S., $317 Canada, $337 all other countries
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Who's Charging What!
NEW Edition Now Available
100% Updated!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative. ($149)
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