When I first started in the ad business, there were rules as to what you could and couldn’t say in an ad — on TV, radio or in print.
The Power Punch
It seems that lately all biz dev prospecting email writers have attended the same seminar on “how to write a prospecting email.”
“Should I name our competitor in our features comparison table, or does that just amount to free publicity?”
I spoke about how students needed to be aware that future recruiters would leverage social media to learn more about them.
“We need more leads.” That’s the rallying cry from most sales-driven organizations. If you ask the sales team what defines a lead, they
In my inbox was a request for me to personally endorse someone on LinkedIn — from someone whose name I did not recognize.