Somewhere a marketer decided it was okay to lie in order to garner your attention.
The Power Punch
In 2006, Dos Equis beer launched an ad campaign featuring “the world’s most interesting man” — a campaign that ran for 10 years.
My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week.
It was a conference of marketers who seemed unaware of how to market themselves, their insights and ideas, and their products.
Why is it that so many marketers fail to have a database marketing strategy in place?
The reaction to my last blog post content caught me completely off guard.