Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook
Ruthless B-to-B Marketing
To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.
I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up.
Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.
Most lead generation involves multiple touches via multiple media channels. But how do you decide which media are optimal?
Content is king, to be sure. But how did we end up on this crazy content hamster wheel, cranking out B-to-B content for content’s sake?