On Nov. 12, more than 300 colleagues in our field gathered at the Direct Marketing Club of New York's 31st Silver Apples Gala. I am humbled to be a 2015 recipient.
As we learn to access, integrate and apply data insights, the ad business is getting more quantitative than it’s ever been — let’s pick up the pace.
The Court of Justice of the European Union has ruled that the European Union-United States “Safe Harbor” Agreement, which allowed collection of E.U. citizen data by U.S. entities because the two governments had analogous levels of privacy protection, is no longer valid.
Social sustainability can be a key differentiator and motivator in our sharing economy. In consumer markets, TOMS built its message upon redefining "Buy One-Get One" as "Buy One-Give One" – and 35 million children around the world (and counting) – and by giving its customers a mission.
As a public relations professional, I suppose I should be happy that Facebook is going to soon enable “dislikes” as much as “likes” — giving its account holders the capacity to rip on photos, posts, pages and other assets to which they wish to convey a negative sentiment quickly.
Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.