Marketing Sustainably

Marketing Sustainably: What's Going on Beyond and Beneath the Green? A blog posting questions, opportunities, concerns and observations on sustainability in marketing.

Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Direct Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance.

Chet served on DMA’s Committee on the Environment and Social Responsibility (2006-2012), and served as chair of its Marketing Strategy outreach group. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too!

Email Chet below, or reach him at Twitter or LinkedIn.

The Court of Justice of the European Union has ruled that the European Union-United States “Safe Harbor” Agreement, which allowed collection of E.U. citizen data by U.S. entities because the two governments had analogous levels of privacy protection, is no longer valid.

Social sustainability can be a key differentiator and motivator in our sharing economy. In consumer markets, TOMS built its message upon redefining "Buy One-Get One" as "Buy One-Give One" – and 35 million children around the world (and counting) – and by giving its customers a mission.

As a public relations professional, I suppose I should be happy that Facebook is going to soon enable “dislikes” as much as “likes” — giving its account holders the capacity to rip on photos, posts, pages and other assets to which they wish to convey a negative sentiment quickly.

Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.

More Blogs