Marketing Sustainably

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing.

Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too!


Will I be counting the stars on the Hollywood Boulevard or all the data geeks inside the Los Angeles Convention Center this week?

A report had me wondering if we had hit “peak-app” — just how many apps can users crowd onto their smartphones and tablets?

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