If bigger is indeed better in performance, then let’s make sure that the ads delivered are people-friendly.
It was a one-two wake-up call at last month’s Interactive Advertising Bureau Annual Leadership Meeting, almost on cue with my previous blog post “Living With (and Working Against) Fake News.” Two industry leaders made powerful statements, asking us to clean up how people experience ads and, going further, to make sure those ads don’t finance questionable content or falsehoods online. Brand storytelling has no place in fake news.
There’s always been an element in media sponsored by one interest or another, perhaps for entertainment.
How do marketers accomplish onboarding and do so in a way that is affordable, accurate, scalable and responsible?
There are several sets of skills that we might seek in any aspiring job applicant entering marketing today. I came up with this:
Let’s face it. America needs to re-orient itself for the “Data Train.”