The USPS offers promotions to encourage marketers to integrate mail with new technologies and help increase customer engagement.
The U.S. Olympic Committee is telling leading advertisers that they may not use “#Rio2016” or “#TeamUSA” hashtags.
Who knew that 2016 just might mark a new cultural phenomenon thanks to Pokemon Go … the summertime app.
One of the rites of summer is finding and hiring an intern and sharing knowledge about the marketing business with him or her.
Since the advent of email, digital marketing and the disruption that’s come our way, how one regards “direct marketing” is in question.
When you’re a marketing organization, the risks of non-compliance can weigh very heavy when a firm runs afoul and is caught.