Direct Mail for the Modern Marketer

A blog about Direct Mail Marketing, tips, tricks and what not to do.

Summer Gould is President of Eye/Comm Inc. Summer has spent her 23 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. She is also a committee member for Visionaries in Philanthropy which benefits San Diego Meals on Wheels.

You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

The good part about dimensional mail is that each one may cost more to produce, but you will get more responses with this type of mail.

We don’t want to see any more direct mail campaigns fail, so we have put together a list of how to set goals for your direct mail.

So many times, poorly executed direct mail campaigns come down to how we wanted to send it vs. how recipients wanted to receive it.

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