Clean up your future direct mail campaigns by planning them better. There are five steps to take before you send out your campaign.
Direct Mail for the Modern Marketer
Once you have a good source, you need to take on the challenge of choosing your list options.
I always like this time of year — not just because of the fun I have at the holidays, but also the really fun direct mail pieces I get.
Many people don’t know the difference between sending direct mail for acquisition and sending direct mail for retention purposes.
Consider trying out a scavenger hunt that’s launched with the direct mail piece — it can lead to a better ROI.
Do you have an important message to get out that includes a video? Here’s how to do it.