The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?
Direct Mail for the Modern Marketer
With social media an integral part of people’s daily lives, integrating it with your direct mail can really help drive response.
Many marketers are great at generating direct mail ideas and building creative and strategy, but when it comes to execution, it fails.
Direct mail is a tangible medium you can exploit. Using touch shifts the brain into a deeper level of engagement.
All direct mail pieces tell a story. Are yours telling the story you want, or one by default?
I keep a stash of the direct mail examples that worked on me for reference on client projects. Let’s look at a couple of great ones.