Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.
Direct Mail for the Modern Marketer
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
Direct mail is not an easy marketing channel to do right the first time. It takes persistence and perseverance to get results.
One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding.
Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.
Many museums are struggling to maintain current membership levels, let alone increase them. This is where direct mail can help.