Direct Mail for the Modern Marketer

A blog about Direct Mail Marketing, tips, tricks and what not to do.

Summer Gould is President of Eye/Comm Inc. Summer has spent her 23 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. She is also a committee member for Visionaries in Philanthropy which benefits San Diego Meals on Wheels.

You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see

Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and

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