So I would like us all to consider: How can we get our message across while using blank space to our advantage?
Direct Mail for the Modern Marketer
Time is flying so we need to get started on planning direct mail campaigns for 2017. I really do mean planning, too. It takes time to
Clean up your future direct mail campaigns by planning them better. There are five steps to take before you send out your campaign.
Once you have a good source, you need to take on the challenge of choosing your list options.
I always like this time of year — not just because of the fun I have at the holidays, but also the really fun direct mail pieces I get.
Many people don’t know the difference between sending direct mail for acquisition and sending direct mail for retention purposes.