The good part about dimensional mail is that each one may cost more to produce, but you will get more responses with this type of mail.
Direct Mail for the Modern Marketer
True focus is the key to direct mail success. Here are 4 key areas to focus on:
Many times companies shy away from complex personalization because they worry about getting it wrong. Don’t let your fear stop you.
Let’s look at how we can leverage direct mail across all generations while increasing response.
We don’t want to see any more direct mail campaigns fail, so we have put together a list of how to set goals for your direct mail.
So many times, poorly executed direct mail campaigns come down to how we wanted to send it vs. how recipients wanted to receive it.