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Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+, Linkedin and YouTube combined. Its clean and simple design, including pleasing graphics and neat organization, allows users to quickly and easily gain access to the content that matters to them. Marketers have taken notice and are asking themselves, "How can Pinterest help me form a deeper relationship with my customers and prospects?"

Last week Facebook officially announced its new premium ads at the fMC confab, its marketing conference. While there were several announcements, including Timeline for brand pages, the most relevant one for this column was the official launch of the social media platform's new premium ad units.

With 2011 holiday sales surpassing expectations, marketers entered 2012 with new customers and a renewed optimism. However, given the ups and downs of the past several years, now isn't the time to rest on your laurels. 

Tough economic conditions have led to some pretty dramatic changes this holiday season, including earlier and more aggressive promotions, extended store hours, and more aggressive digital marketing efforts such as extended free shipping offers. How can brands leverage their social communities to best stand out from the crowd and drive success this holiday season and beyond? Here are five simple ways to leverage the power of your social community this holiday season:

This past Labor Day weekend saw Republican presidential candidates hit the campaign trail, and Twitter was buzzing with location updates, photos and 140-character sound bites. While many of the candidates boast huge Twitter followings, several have come under criticism for the authenticity of their numbers.

The growth of social media provides many new opportunities for brands, including the ability to identify best customers and influencers, and to actively engage those influencers to grow brand advocacy and community. Naturally, it's this prospect that's helped fuel the enormous growth in spending across and within key social communities like Facebook, YouTube and more.

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