Blogs

Cold Email Templates: Who Do You Trust and Why?

There are serious dangers involved with using widely-distributed templates … as an individual but also organizationally.

Medicare Marketing: 3 Strategies to Address Acquisition Declines

If you’re responsible for Medicare marketing, you are already prepping for the the Fall … but it’s time to rethink your approach.

Direct Mail: Create USPS Informed Delivery Ads

Informed Delivery ads will allow you to send customers who sign up to receive emails with the post office an image and URL before

Other Staff Bloggers
Branding, Agency & Creative

There are serious dangers involved with using widely-distributed templates … as an individual but also organizationally.

Directly affect your bottom line by incorporating experiential marketing into your marketing strategy.

Customer experience (CX) is more critical than clever ads and interesting content for getting new sales, securing repeat sales,

B-to-C

If you’re responsible for Medicare marketing, you are already prepping for the the Fall … but it’s time to rethink your approach.

New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed.

Is it time for the next step? Should you create a mobile app so your customers can engage with you more easily?

Direct Mail, Print & Postal

Informed Delivery ads will allow you to send customers who sign up to receive emails with the post office an image and URL before

Taking a lean approach to direct mail planning and execution can decrease expenses and increase profits. Check out these ideas.

Many times, our direct mail data files get old and need a little TLC before we can mail to them. Not only does the post office require

Marketing Strategy

The NFL discussed actual gambling as part of the NFL — at the game or in your home, every Sunday. Why would they do that? Disruption.

Marketing leaders have acquired (or been loaded with) more responsibility in almost every area.

People buy experiences, not products. So, should companies align behind an “Experience System of Record”?

Mobile

For the past 18 months, there have been warnings about the advent of mobile-first indexing. On March 26, Google announced that it has

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

Stephen Yu’s recent and extremely thought-provoking piece on AI started me wondering once again about the dangers of data overload and

Data

I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the

The storm raging around Facebook and the supposedly unauthorized use of data from 87 million members of its digital community by the

This piece is for aspiring data scientists, analysts or consultants (or any other cool title du jour in this data and analytics

Marketing Automation & CRM

You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.

Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the…

Measurement & Metrics

Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working

What are CMOs held accountable for? Say we invest 5% of revenue in marketing, what do the CEO and board of directors expect in return?

One way to improve the quality of your measurement is to improve the quality of your metrics.

Email

In a consumer data world that appears increasingly creepy to its subjects, what does the future of email marketing look like?

Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware.

Nothing screams “I’m trying to persuade” you louder than trying too hard to establish credibility.

Search

Everyone wants their website to be on the first page of Google’s search results pages (SERPs).

By 2020, half of all searches will be performed as voice search. So, how will this change SEO?

A new client wanted to boost local visibility for all of his business locations. However, he had made some common local SEO mistakes.

Content Marketing

Your B2B content marketing could be better. The tools for dramatic improvement may be closer than you think.

Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But

On-page SEO is only one part of effective website marketing, but it’s a critical part. Here are some guidelines for improving results.

B-to-B

When asked, the typical B2B marketer will say that 80 to 85 percent of their effort goes to customer acquisition. This is a mistake.

What if I told you there is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful?

Getting through to C-level decision-makers demands effective follow-up techniques, and today’s best performing sellers have them.

Online Marketing

There’s no shortage of reasons why embedded video should work in cold sales email. Sadly, they amount to lazy fantasies of sellers.

Are you sabotaging your own SEO efforts? As an SEO consultant, I see numerous well-intentioned business leaders make decisions that, in

Many elements go into creating a great business website. These are the ones worth paying attention to first.

Social Media

“If hashtags were touchdowns, the Philadelphia Eagles look to win in a relative blowout.”

This month’s challenge to digital marketing equilibrium has been the announcement of Facebook’s algorithmic update.

I have moved up the emotional scale from mildly irritated to pretty angry. I even considered a New Year’s resolution of dumping