Blogs

6 Ways to Leverage Social Media for SEO

Social media is the new frontier of search engine optimization.

2016: What Did I Know?

Very early this year, I set down a series of marketing predictions for what we’d see in 2016. Now’s time to find out: What did I know?

Keep Calm and Social On: When a Mistake Doesn't Mean the End

No one wants to make a mistake, much less a highly visual mistake on social media. But it happens, and it happened to Ad Age last week

Other Staff Bloggers
Social Media

Social media is the new frontier of search engine optimization.

No one wants to make a mistake, much less a highly visual mistake on social media. But it happens, and it happened to Ad Age last week

Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?

Marketing Strategy

Very early this year, I set down a series of marketing predictions for what we’d see in 2016. Now’s time to find out: What did I know?

When you write an E.P.I.C. cover letter, your phone will be ringing with calls for interviews.

A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of

Data

Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution

The thing about predictive analytics is that the quality of a prediction is eventually exposed — clearly cut as right or wrong.

B-to-B marketers rely on customer data from third party suppliers. But how do you choose among the myriad of data providers out there?

Branding, Agency & Creative

You think you’re being helpful by offering your site visitors and email subscribers a lot of choices. You’re not.

Whether you’re writing long or short copy, you must demand that it be concise, with every word justifying its existence.

What do you get when you mix an adorable unicorn, a saucy prince, poop jokes galore and YouTube? A viral marketing success story.

Email

“No” comes in many flavors. The right-away no. The ignoring you no. The “I’m too busy” or too comfortable with the status quo no.

Congratulations if you survived another Thanksgiving with family. Also congrats if your inbox survived Black Friday.

They can be the kiss of death: Questions. True — I coach sellers who are using questions in cold email messages. Some are successful.

Direct Mail, Print & Postal

It’s the most wonderful time of the year … when holiday catalogs begin to show up. A few months ago, I found a stack of vintage ones.

Clean up your future direct mail campaigns by planning them better. There are five steps to take before you send out your campaign.

It’s been a while since I looked at college mail as a student, but some things never change. Here’s a look at college direct mail.

Content Marketing

One of the benefits of covering an industry of communication majors is that I often hear remarkable ideas thrown around casually.

I’ve compiled a super short roundup of just a few magical & beastly marketing blogs that you should definitely check out.

The savvy traveler of the 21st century expects more of everything when planning trips, from the booking experience to the

Mobile

Smartphones changed the game, with them in our pockets, marketing and engagement are really all about mobile.

If your organic search optimization plan does not include optimization for pertinent elements of both universal and extended search,

A report had me wondering if we had hit “peak-app” — just how many apps can users crowd onto their smartphones and tablets?

Search

You may have noticed the Google AMP carousel that appears atop search results. What is it, and why should you pay attention to it?

The boost in SEO rankings has proven to be small, as suggested, but there are now more compelling reasons to transition to a secure

Highly competitive SEO niches are known “hard niches,” and marketers who wade into these waters with the same-old tricks will struggle.

Marketing Automation & CRM

In this post, we’ll show how to centralize marketing operations. What are the benefits, and what steps can you take to make it happen?

How far are you willing to go to make sure your customers are successful with your products or services?

There is one really bad customer experience I go through regularly, and it’s my commute on Philadelphia’s SEPTA Regional Rail.

B-to-C

Some days I wonder how humanity got this far in the world. I call those my cranky days, and yes, the past week has been full of them.

On Saturday, Snapchat dropped news that has a fairly big impact, announcing its new name: Snap Inc. The reason for the change is that

With the tumultuous 2016 presidential election ahead of us, you can’t crawl out of bed without something political crawling in.

Online Marketing

Through its Black Friday Deals Store, Amazon began rolling out some tens of thousands of holiday deals with new sales and promotions

Your prospects don’t care about you. They don’t care about what you do. What they care about is what you can do for them.

It feels

The world has gone to flat design. For the most part, buttons are now no more than a simple rectangle.

B-to-B

“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?

Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.

The words “sales email” and “touchpoints” are evil. Pure evil. Because of the context in which “touchpoint” is used.

Measurement & Metrics

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t