Blogs

The 'Why' That Gets Prospects to Buy

We’re in an age where copy must work harder to be noticed and break through. The superficial message will be overlooked.

The Experience Business and TV on the Cloud — Adobe Summit 2017

According to Adobe CEO Shantanu Narayen, transformation is all or nothing. Adobe came to Vegas to commit to the “Experience Business.”

Why Account-Based Marketing Is a Game-Changer for Japan

Mr. Niwayama was kind enough to share his thoughts on where B-to-B marketing in Japan is headed, and why account-based marketing (ABM)

Other Staff Bloggers
Branding, Agency & Creative

We’re in an age where copy must work harder to be noticed and break through. The superficial message will be overlooked.

Many aspire to travel the world, and travel marketers have capitalized on that exciting and romantic notion for decades, understandably

Last week, General Mills and Veseys launched a marketing campaign to #BringBacktheBees, and I’m a huge fan.

Marketing Strategy

According to Adobe CEO Shantanu Narayen, transformation is all or nothing. Adobe came to Vegas to commit to the “Experience Business.”

Mr. Niwayama was kind enough to share his thoughts on where B-to-B marketing in Japan is headed, and why account-based marketing (ABM)

What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards. So how do you discover the big idea? Here are a few ...

Direct Mail, Print & Postal

Get a prospect to worry about the worst-case scenario overrides objections.Here’s how to use a negative approach before a positive one.

One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding.

Yesterday, I was riding the train in to work when I saw a fellow passenger doing something a little unusual: reading the newspaper.

Data

I have been writing about using “model-based” personas stemming from a 360-degree

Why is it that so many marketers fail to have a database marketing strategy in place?

It’s incredibly tough for even the biggest brands to master content marketing. So what about small blogs? How are they staying relevant

Marketing Automation & CRM

This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.

Marketers need a complex and diverse set of skills to meet business goals. When should you partner for marketing and technology support

Unlimited data: for many, it’s a core requirement of their mobile plan. So when Verizon killed the option for existing users in 2012

Search

AdWords instantly connects businesses with an ocean of potential customers. But oceans are wild and unpredictable.

Consider all the advantages of thorough keyword analysis. Online marketers who are well-versed in research techniques can reach more.

If you don’t log into AdWords often, then you may be surprised when you do. Google is completely revamping its advertising platform’s

Content Marketing

Content marketing isn’t just about results. It’s about profit: The more efficient your content marketing, the more profitable. One way

The reaction to my last blog post content caught me completely off guard.

Personal relevance is still mission-critical, but in a much different way. We don’t need to have customers’ names in lights or all over

Email

Before the first snowflake from Winter Storm Stella hit my windows, I knew that a lot of email would start to pile up in my inbox.

Timing of sales prospecting touchpoints is important. But when deciding on email cadence, avoid focusing on timing of messages alone.

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Online Marketing

Politicians ask voters to trust them without a whit of evidence supporting their imprecations. They say just “trust me.” Today, news is

Your website points in one of two directions: Toward you or toward your customer.

Live Video is all the rage. After the Consumer Electronic Show (CES) last month, it’s obvious that this is one of the key trends of

B-to-C

St. Patrick’s Day is less than two weeks away, and I have a marketing stat for you: 87 percent of marketers have no tie to this holiday

America is politically obsessed right now. Each day there is at least one and often several news items that lead to outrage.

Before you wave the idea off, hostels have come a long way since the 1970s AND not every hostel is like Eli Roth’s movie.

Social Media

Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.

Here are three must-ask questions to be asking yourself — before investing (or continuing to invest) in LinkedIn Sales Navigator.

I’ve been spending the week in Park City, Utah – skiing and attending the Sundance Film Festival.

B-to-B

Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people

Salespeople who want to strengthen their sales prospecting email technique often seek advice. Whether you’re using LinkedIn InMail or

“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?

Mobile

The big question for search marketers is: What must be done to make sure that a site comes up in answer to voice search queries?

Before turning the last page on the 2016 calendar and welcoming in 2017, I’d like to pause for a moment and look briefly at some

Smartphones changed the game, with them in our pockets, marketing and engagement are really all about mobile.

Measurement & Metrics

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t