Blogs

Are Your Customers Robots or Vulcans?

We talk a lot about emotions in marketing. Our upcoming free All About Direct Marketing Virtual Conference offers a fresh look.

Is Data-Driven Decision-Making (3D) at the Heart of Your Marketing Organization?

This dissonance between the realities of reporting and P&L accountability led us to transform the marketing department.

Evangelizing Analytics Through Baseball

What do you think that ERA (Earned Run Average) stands for? If you can paint the quality of a baseball pitcher with a bunch of

Other Staff Bloggers
Branding, Agency & Creative

We talk a lot about emotions in marketing. Our upcoming free All About Direct Marketing Virtual Conference offers a fresh look.

Pepsi is clearly not the only brand to take this kind of wrong turn in their ads. A few other recent examples include Match.com’s

My favorite marketing campaign as-of-late is for a product centered around cat doo-doo, but not a single shred of it stinks.

Marketing Strategy

This dissonance between the realities of reporting and P&L accountability led us to transform the marketing department.

What do you think that ERA (Earned Run Average) stands for? If you can paint the quality of a baseball pitcher with a bunch of

My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week.

B-to-C

Retail is having a moment. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What’s going on?

I find myself regularly hunting down commercials nowadays. Some are terrible. And some are examples of perfectly absurd marketing

Were Crocs ever cool? No, I’m not being snarky … I never wore them, because they seemed to be geared toward a younger demographic.

Search

Advertising your small business in Google AdWords is easy to get started. But spending budget efficiently means understanding reports.

Starting an AdWords campaign can seem overwhelming, especially for small businesses that lack the resources of large companies.

AdWords instantly connects businesses with an ocean of potential customers. But oceans are wild and unpredictable.

Measurement & Metrics

Last column addressed content marketing KPIs. Today, I’d like to dive into what to look for in the marketing metrics you are measuring.

You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts

Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…

Marketing Automation & CRM

As soon as I saw “United Airlines” trending on Twitter, I thought of an email I wrote about last week.

The selection of a marketing automation tool is not an easy process. There are a ton of factors to consider …

This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.

Email

If you want to get more conversations started “from cold,” avoid including links and/or PDFs in your “first touch” email.

Before the first snowflake from Winter Storm Stella hit my windows, I knew that a lot of email would start to pile up in my inbox.

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Content Marketing

Who doesn’t like a great video? YouTube knows this better than anyone. From babies to cats, amazing physical feats to how to put on

Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals.

It was a conference of marketers who seemed unaware of how to market themselves, their insights and ideas, and their products.

Direct Mail, Print & Postal

Spring traditionally means a big pickup in the real estate market, which also means more real estate mail.

This year is no different

TV may be the most powerful communication medium ever, but there have been times when direct mail has been just as meaningful to me.

Direct mail is not an easy marketing channel to do right the first time. It takes persistence and perseverance to get results.

Social Media

The number one thing people want to talk about is themselves. When you facilitate this, you’ll be remembered because they enjoyed the

When approaching a potential buyer on LinkedIn, the approach must be a warm one — not cold. But this means qualitative sales triggers.

Using LinkedIn connection requests or InMails as a first contact is a losing strategy. You may have some success, but it’s limited.

B-to-B

Mr. Niwayama was kind enough to share his thoughts on where B-to-B marketing in Japan is headed, and why account-based marketing (ABM)

Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people

Each month, I’ll share tips and tricks relevant to these fields with you. This will include information about the newest and best tools

Mobile

Twenty-two percent of 18 to 24 year-old women, and 16 percent of 18 to 24 year-old men are “mobile only.”

Millennials now have buying power of between $200-600 billion and Gen Z currently has $44 billion, according to the report.

Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.

Data

I have been writing about using “model-based” personas stemming from a 360-degree

Why is it that so many marketers fail to have a database marketing strategy in place?

It’s incredibly tough for even the biggest brands to master content marketing. So what about small blogs? How are they staying relevant

Online Marketing

Many aspire to travel the world, and travel marketers have capitalized on that exciting and romantic notion for decades, understandably

Politicians ask voters to trust them without a whit of evidence supporting their imprecations. They say just “trust me.” Today, news is

Your website points in one of two directions: Toward you or toward your customer.