Blogs

5 Direct Mail Tips from Gardening Catalogs

This Monday I looked at some gardening catalogs. I jotted down some thoughts on what work well in them, marketing-wise.

A Popular (yet Ineffective) LinkedIn Tactic

Considering investing in LinkedIn automation software? Already using automated tactics? Beware: Automation is not helping social

Flip That Funnel: ABM's Laser-Targeted Approach

Each month, I’ll share tips and tricks relevant to these fields with you. This will include information about the newest and best tools

Other Staff Bloggers
Direct Mail, Print & Postal

This Monday I looked at some gardening catalogs. I jotted down some thoughts on what work well in them, marketing-wise.

There’s more than one way to track your results, so don’t feel like you have to go buy sophisticated software to accomplish this task.

Maybe it was the mountain air. But seeing cool technology for print and direct mail can leave you a little breathless.

Marketing Automation & CRM

Considering investing in LinkedIn automation software? Already using automated tactics? Beware: Automation is not helping social

Each month, I’ll share tips and tricks relevant to these fields with you. This will include information about the newest and best tools

In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?

Marketing Strategy

That means you can personalize EVERY aspect of a printed piece, just as you do on a computer screen. Not just text, but also visuals,

What is the worldview of your customers and prospects, and why is it important in marketing and sales?

I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program

Search

When retargeting is done wrong, it can go really wrong. And Amazon, with me, has gone really, really wrong, actively ticking me off.

More than 40 updates in four years — that’s how often Google updates its search engine algorithms.

Changes to Google’s paid search results are making it harder for SEO experts to get traffic to their websites the old-fashioned way.

B-to-C

Before you wave the idea off, hostels have come a long way since the 1970s AND not every hostel is like Eli Roth’s movie.

Some days I wonder how humanity got this far in the world. I call those my cranky days, and yes, the past week has been full of them.

On Saturday, Snapchat dropped news that has a fairly big impact, announcing its new name: Snap Inc. The reason for the change is that

Mobile

The big question for search marketers is: What must be done to make sure that a site comes up in answer to voice search queries?

Before turning the last page on the 2016 calendar and welcoming in 2017, I’d like to pause for a moment and look briefly at some

Smartphones changed the game, with them in our pockets, marketing and engagement are really all about mobile.

Data

Too many marketers are failing at marketing. Why? Because you are NOT your consumer.

Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —

Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution

Online Marketing

As we launch into a brand new year, we look to connect with consumers and make our brands shine. The surveys and insights we gathered over the past year reveal certain learnings that caught our eye and were quite a revelation. Below are some insights from consumer surveys and ways brands can tap into these…

Mention readability and most of us think of things like Flesch-Kincaid scores and grade levels. But there’s another side to it: design.

I’m a fan of Steve Krug’s book, “Don’t Make Me Think.” But what exactly does that mean?

Email

I recently received a pitch for an email infographic, with a subject line claiming email looked sexy for its age. Email is 46 years old

Salespeople who want to strengthen their sales prospecting email technique often seek advice. Whether you’re using LinkedIn InMail or

It was the weekend before Christmas, and all through the house, not a wallet had opened, we hadn’t even gone out. …

Branding, Agency & Creative

At least once annually, it’s smart to consider if it’s time to reposition your brand, story and unique selling proposition.

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and

Colors are critical to the first impression our brand makes with consumers, and we all know how critical first impressions are for

Social Media

Let’s just agree that we all need to set our standards higher and aim to be smarter in every aspect of our marketing efforts.

Creating a video and having it go viral is surely every marketer’s dream. Last month, it happened for me.

Analog is back. It’s hip, it’s retro and it’s hot in film photography, print books and paper notebooks. But will the embrace of tactile

Content Marketing

One of the benefits of covering an industry of communication majors is that I often hear remarkable ideas thrown around casually.

I’ve compiled a super short roundup of just a few magical & beastly marketing blogs that you should definitely check out.

The savvy traveler of the 21st century expects more of everything when planning trips, from the booking experience to the

B-to-B

“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?

Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?

Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.

Measurement & Metrics

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t