Blogs

Marketing EDGE ‘Rising Stars’ — a Beacon for All Generations

For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders — we’re ready to soar!

Are CMOs Really in Charge? Should They Be?

If a CEO is responsible for overall company management, isn’t a CMO responsible for overall brand value and the health of their

Still Trapped in the ‘Digital’ Silo?

I don’t understand what “organic meat” is supposed to be. As opposed to what, “synthetic meat”? Last time I checked, we are still

Other Staff Bloggers
Marketing Strategy

For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders — we’re ready to soar!

Why invest in a booth presence at a tradeshow without a strategy that will optimize booth traffic from your target audience?

Looking to hire a sales trainer for LinkedIn? Beware. Instead, consider hiring a sales prospecting coach who knows if (and when) to

Marketing Automation & CRM

If a CEO is responsible for overall company management, isn’t a CMO responsible for overall brand value and the health of their

Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a top priority.”

There is a big difference between segmentation and personalization. Most marketers do segmentation pretty well — they use some sort of

Data

I don’t understand what “organic meat” is supposed to be. As opposed to what, “synthetic meat”? Last time I checked, we are still

By now, you’re likely to be tiring of all “the talk” about data-driven database marketing media outlets and pundits who go on and on.

Not too long ago, I was helping a start-up company in hiring a data analyst. During that process, I interviewed a candidate who boldly

Search

A Google AdWords campaign is both exciting and terrifying for many busineses. AdWords has the power to change your company’s fortunes.

Your Google AdWords Quality Score is Google’s grade of your ad’s overall quality and usefulness. The system is designed to ensure that

In times not so long ago, SEO (search engine optimization) was an isolated marketing tactic. The best practices changed over time …

Email

How to survive the dreaded, relentless zombie email.

Your cold email (first-touch message) is most likely too much, too fast. Remember, your goal is NOT to book a meeting when making

In a world where subject lines dominate … can one word truly make a difference? One copywriter sets out to learn just that …

Direct Mail, Print & Postal

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

The bar continues to rise for creating successful direct mail. Today I share a dozen direct mail mandates on a diverse range of topics

Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Branding, Agency & Creative

Eight seconds. That’s the average attention span of today’s reader, with those precious seconds representing about the time to read …

Studies have shown that consumers spend more time with direct mail and remember it better than digital marketing. Are you capitalizing?

While it’s proven that a personalized salutation (“Dear ”) out-performs the more generic “Dear Friend”) in direct mail …

Online Marketing

Amazon declared July 15, its 20th birthday, as Amazon Prime Day. … Other huge volume retailers such as Walmart, Best Buy and Target

When’s the last time you saw a Millennial pay with cash? Even convenience store purchases of less than $5 are paid with a debit card.

One of the biggest mistakes you can make with your Google AdWords campaign is failing to optimize your landing page. No matter how carefully you fine tune your ad copy, tweak your keyword match settings and reallocate your budget, if your landing page conversion rates are low, you are literally giving away sales

Content Marketing

They don’t speak any real language, but somehow they speak to our hearts. And so, I present: “A Copywriter’s Journey, As Told By

Social Media

Sharing content on LinkedIn to create sales is, for most of us, a fairy tale.

Most email prospecting templates fail because they are too self-centered, too long and not provocative enough.

Is InMail worth it? LinkedIn wants you to think so. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Here's a quick checklist to make a smart assessment that leads to an educated decision. Think twice if you:

Measurement & Metrics

SEO (search engine optimization) is undergoing rapid changes as Google rolls out new updates, and it can be tough to stay ahead of the

When I first started in this business, I remember that our new business pitch at Ogilvy & Mather Direct always included a page about the many awards the agency had won — and the DMA ECHO Award was always front and center.

It seems easy enough to answer the question: How to know if a marketing campaign measures up? But managing client expectations (whether they're internal or external) is sometimes more fuzzy

Mobile

I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes.

As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now more than ever, needs to be wherever and whenever the consumer wants it be, and "mobile" is not so much a device-type as it is a behavior or state of mind

Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile and therefore digital content is becoming more important