Blogs

Shaking Up Sales, Loyalty With the Human Touch

It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end,

Are You Ready for GDPR, Europe’s Upcoming Data Privacy Requirements?

On May 25, 2018, any company not compliance with Europe’s new data privacy regulations is at risk of a fine of up to 20 million euros.

Engagement, Loyalty and Sharing Superior Experience

There’s loyalty element that should not be overlooked: the immediacy of sharing, good and bad.

Other Staff Bloggers
Marketing Strategy

It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end,

On May 25, 2018, any company not compliance with Europe’s new data privacy regulations is at risk of a fine of up to 20 million euros.

In the past decade, marketers and the ecosystem that surrounds them have focused intensely, investing heavily in making direct

Marketing Automation & CRM

Last weekend, I had one of those experiences I used to avoid. Yep, I moved. But I also learned about good onboarding.

On your revenue marketing journey, if content is the fuel, and analytics is the dashboard, then data are surely the wheels and tires

So what’s your MarTech IQ? How quickly can you describe what the following acronyms stand for and do to advance your marketing programs

Mobile

When I was a kid, running away to join the circus was my dream of choice. The very idea of the smell of the sawdust and the animals,

Twenty-two percent of 18 to 24 year-old women, and 16 percent of 18 to 24 year-old men are “mobile only.”

Millennials now have buying power of between $200-600 billion and Gen Z currently has $44 billion, according to the report.

Email

Somewhere a marketer decided it was okay to lie in order to garner your attention.

Most sales emails fail to provoke replies. But those that do are personalized. Yes, personalized sales email templates.

If you want to get more conversations started “from cold,” avoid including links and/or PDFs in your “first touch” email.

Online Marketing

Is any topic more unlikely to draw an audience than dermatology? Ask Dr. Pimple Popper, the doctor with 2.5 million YouTube followers.

Why is online content shared? To build one’s social standing? Or develop the sharer’s self-image?

It’s not every day when you get an offer to buy some stock. Then two crowdfunding campaigns popped into my email feed on the same day.

Search

Who has the best chance of becoming a paying customer? The answer to that is why remarketing is such a powerful tool in Google AdWords.

The development of “fake news” and the willful propagation of false information into search engines is a threat to the whole search

By now, most business owners understand the purpose of SEO — but that doesn’t mean they know how it’s done.

B-to-C

Mother’s Day was this past Sunday, and a number of marketers jumped into the mix. Let’s look at three of them: Skittles, Kraft and KFC.

When was the last time you went to a store and felt happy just by being there?

Retail is having a moment. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What’s going on?

Measurement & Metrics

Why does attribution matter in content marketing? Money, that’s why.

Reading first-quarter reports from a variety of companies, not surprisingly, everything was focused on the “macro” numbers. The totals.

Last column addressed content marketing KPIs. Today, I’d like to dive into what to look for in the marketing metrics you are measuring.

Branding, Agency & Creative

Let’s look at how to make your direct mail copy sell. Effective direct mail communication is all about connecting authentically.

To get a direct mail prospect, customer or donor inside your envelope, the teaser is a crucial factor.

The accidents that just came naturally as part of being The Onion did more to promote the brand than anything they did intentionally.

Data

When faced with a large amount of unrefined, unstructured and uncategorized data, we must indeed fix the data first. Let’s not even

What do you think that ERA (Earned Run Average) stands for? If you can paint the quality of a baseball pitcher with a bunch of

I have been writing about using “model-based” personas stemming from a 360-degree

Social Media

Facebook plans to upend what the Internet is, blur the lines between our offline and online lives, and basically bring The Singularity.

LinkedIn Sales Navigator is where the social selling action is. But is truly needed? Do you need it? Over time, LinkedIn has changed the rules and features of the offering to sellers.

What makes a video go viral? Is it because it includes kids, kittens or puppies? Or is it because there’s something much deeper?

Content Marketing

I had a conversation with a colleague who felt that, in the near future, marketing will fund all content creation.

Who doesn’t like a great video? YouTube knows this better than anyone. From babies to cats, amazing physical feats to how to put on

Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals.

Direct Mail, Print & Postal

Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.

In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.

Spring traditionally means a big pickup in the real estate market, which also means more real estate mail.

This year is no different

B-to-B

Mr. Niwayama was kind enough to share his thoughts on where B-to-B marketing in Japan is headed, and why account-based marketing (ABM)

Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people

Each month, I’ll share tips and tricks relevant to these fields with you. This will include information about the newest and best tools