Blogs

3 Pressing Marketing Tech Questions — And How to Get Answers

What worries you about marketing technology? With All About Marketing Tech on March 15, three issues are at the forefront.

Active Investing During a Market Correction | Is There a Marketing Data ‘Correction’ Under Way?

During most market corrections — when the Dow drops by 10 percent or more — equity investors are reminded to take a long-term view, and

Fueling the Little Engine That Could

In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of

Other Staff Bloggers
Marketing Strategy

What worries you about marketing technology? With All About Marketing Tech on March 15, three issues are at the forefront.

Healthcare marketing professionals less often participate in government relations efforts. Is this a missed opportunity?

Today, at many top brands and marketing agencies, digital marketing isn’t just what they do, it’s what they are.

Data

During most market corrections — when the Dow drops by 10 percent or more — equity investors are reminded to take a long-term view, and

I recently bought a Nespresso coffee machine because George Clooney is its brand ambassador. I figured if I could even get 10 percent

The real workhorse of data-driven marketing — and perhaps soon all of advertising (or branded storytelling, some industry folks now

Direct Mail, Print & Postal

In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of

“Why?” For so many reasons, it’s the best question in marketing. “Why?” gets right down to the main point.

Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail

Measurement & Metrics

Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are

How do you start reporting marketing results and ROI? Here are your best bets for initiating Revenue Marketing reporting this year.

It’s hard to get marketing results if you don’t have a marketing budget. Here are three ways to defend the budget you need.

Content Marketing

Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success.

It’s helpful to have proxy metrics by which we can measure the effectiveness of our content. Let’s look at a few.

Too often we see a separation between the work marketers do and their counterparts in the sales department. That’s not healthy.

Marketing Automation & CRM

Customers like self-service. This makes sense when you already have a relationship with a company and you’re just trying to execute a

I’m a believer that personality plays an important role in selling. I’m a super Type A person, so I prefer to buy from people and compa

Relentless advertising messages, expanded competitive sets, and promotional periods like Black Friday and Cyber Monday have altered

B-to-B

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold. So there’s a lot to talk about.

Everyone is aware that B2B buying is complex. But new research from Gartner suggests that things are even worse these days.

Jjump-start you growth by working with influencers who have their own audiences. Here’s an introduction to B2B influencer marketing.

Search

Just in time for the holidays, Google delivered a huge gift to business owners who haven’t been gathering email addresses from customer

Searchers are still looking for answers, so these are key for SEO success in 2018. But what is a high-quality answer?

Mobile-first results and local optimization were critical in 2017. What will 2018 bring? How can SEO marketers stay ahead of the curve?

Social Media

“If hashtags were touchdowns, the Philadelphia Eagles look to win in a relative blowout.”

This month’s challenge to digital marketing equilibrium has been the announcement of Facebook’s algorithmic update.

I have moved up the emotional scale from mildly irritated to pretty angry. I even considered a New Year’s resolution of dumping

Email

Trying to start conversations with potential clients using cold email or LinkedIn Inmail? Most sellers are.

I try to not speak in absolutes, but there are two flavors of cold emails you’re sending that do more harm than good.

Sales teams across the globe are telling prospects, “You should invest in what I sell — because this research says so” and expecting to

Branding, Agency & Creative

Business success has long been founded on making products that make people happy and making people happy about products. For most, the

Desire paths are a concept born in the physical world. You see them in places where there is a nicely planned path of travel — like a

Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is

Online Marketing

Many elements go into creating a great business website. These are the ones worth paying attention to first.

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

If your website is presenting information rather than creating conversations, you must rethink your approach to online marketing.

Mobile

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

Stephen Yu’s recent and extremely thought-provoking piece on AI started me wondering once again about the dangers of data overload and

Apple acquiring Shazam makes sense on the music service side, but there are also implications from an augmented reality

B-to-C

New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed.

Is it time for the next step? Should you create a mobile app so your customers can engage with you more easily?

We can see a lot of ways commerce is changing today. How is marketing to consumers going to look in 2025 and beyond?