Blogs

Data Must Flow, But Not All of Them

Like any resource like water, data may be locked in wrong places or in inadequate forms. We hear about all kinds of doomsday scenarios

Pumpkins Attack My Inbox 2: The Revenge

It’s that time of year again! To celebrate, here are some creative uses of everyone’s favorite fall flavor.

Top 5 Search Ranking Factors and How to Improve Them

Cracking search engine ranking algorithms is both the holy grail and windmill chase of SEO. But we’re far from clueless about them.

Other Staff Bloggers
Data

Like any resource like water, data may be locked in wrong places or in inadequate forms. We hear about all kinds of doomsday scenarios

Virtually every brand I’ve met with during the last few months is hungry for new customers. Many organizations are hooked on customer a

Recently, I participated in a panel discussion at a major e-commerce conference. The topic was about the “Future of Marketing,” and

Branding, Agency & Creative

It’s that time of year again! To celebrate, here are some creative uses of everyone’s favorite fall flavor.

Yesterday, Herschell Gordon Lewis passed away in his home. He was 90 according the The New York Times … 87 according to BBC.

 

The slippery impression of authenticity has a huge impact on how customers think of you. That’s why it’s time to ground your brand.

Search

Cracking search engine ranking algorithms is both the holy grail and windmill chase of SEO. But we’re far from clueless about them.

As a nation, we are fixated on deciding winners and losers. This is the season for determining winners and losers. We are in the midst

Self-inflicted wounds in Google AdWords can lead to frustration, fewer customers and less money — not good things.

B-to-C

On Saturday, Snapchat dropped news that has a fairly big impact, announcing its new name: Snap Inc. The reason for the change is that

With the tumultuous 2016 presidential election ahead of us, you can’t crawl out of bed without something political crawling in.

The Olympics are the marketing event of the moment. So I decided to focus on the most interesting part of these games: The commercials!

Marketing Automation & CRM

Attention is precious. Marketers need to orchestrate all their messaging elements to support the strategic objectives appropriate to

Revenue marketing is the combined set of strategies, processes, people, technologies, content and result measurements across marketing

I missed Content Marketing World this year, but the good news is my fantastic colleague Taylor Knight was able to attend!

Email

“Was it helpful?” That’s what your webinar should have been. Helpful in an actionable way. If it wasn’t? Sales representatives should

I love reading direct mail and email. Not just because it’s my job, but because of the insights that I get, and can pass on to others. Fundraising campaigns are particularly interesting because of how much they rely on emotion, content, and storytelling to drive action. The kinds of things some marketers in the for-profit sector should pay more attention to. Since 2006, NonProfit PRO, a sister brand of Target Marketing, has held the Gold Awards for Fundraising Excellence. I’ve been honored to be a judge for that entire time, and will be again this year.

The words “sales email” and “touchpoints” are evil. Pure evil. Because of the context in which “touchpoint” is used.

Direct Mail, Print & Postal

For as long as I’ve been with Who’s Mailing What!,I’ve been impressed by the power of mail to sell almost anything, like stock photos.

Do you have an important message to get out that includes a video? Here’s how to do it.

People ask me all the time what direct mail is most worth studying for ideas. I recommend the Grand Controls.

Marketing Strategy

Successful direct response copywriters imagine and feel the persona of the prospective customers. That sixth sense — where a writer

I’m hosting a dinner in New York next week for financial services marketers. A chance for readers with similar interests to meet up.

Earlier this year, I received a postcard mailing from the Share and Care Foundation, a nonprofit…

Social Media

Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?

Christmas is coming! Can you feel the buzz? Or more specifically, are you generating pre-season buzz now?

Last week Instagram introduced Instagram Stories, and like most new digital things, the Internet erupted into the usual yelling

Content Marketing

Happy Day After Labor Day folks! Hope you got all your barbecuing done this weekend, because now it’s back to school, back to reality

I took a little time the other day and went through a drawer at work where I keep a motley collection of direct mail pieces.

In a world where information and content are free, one mail piece stands alone and demands payment. Ummm … actually, pretty much all o

Mobile

Those who heeded the warnings of Mobilegeddon and now have pages designated “mobile-friendly” have found that users strongly prefer the

Pokémon — a bunch of Bulbasaurs and Jigglypuffs led by an electric rat — launches an AR game, conquers the world in less than a week.

By the time you finish reading this guide, you’ll have a better understanding of local SEO and how to improve your local search ranking

B-to-B

Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.

Mainstream social selling (marketing) software is roaring forward — violating LinkedIn’s terms and conditions, and every ounce of what

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook

Online Marketing

The world has gone to flat design. For the most part, buttons are now no more than a simple rectangle.

I’m going to go out on a limb and guess that most of you reading this have not thought seriously about Facebook Live yet…

The retail e-commerce calendar is so compressed and focused on the October-to-December selling season that summertime is site

Measurement & Metrics

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

Everyone knows that the outcome of flipping a fair coin will be 50 percent heads/50 percent tails. But that’s only when the number of