Blogs

‘Who Cares?’ Online May Overtake Offline Spending in 2018

I found it quaint when my server at a hotel restaurant came up to me and said this morning, “Would you like to see today’s paper with y

Making Time for Strategy in Healthcare Marketing

Healthcare marketing teams juggle a lot of work. How do you decide where to focus? This article includes a helpful template.

LinkedIn Ought to Be ‘LinkedOut’

I have moved up the emotional scale from mildly irritated to pretty angry. I even considered a New Year’s resolution of dumping

Other Staff Bloggers
Direct Mail, Print & Postal

I found it quaint when my server at a hotel restaurant came up to me and said this morning, “Would you like to see today’s paper with y

Lucy and Ethel on the Chocolate Factory conveyor belt faced a daunting task. That’s what it must like to try to create a current direct

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment

Marketing Strategy

Healthcare marketing teams juggle a lot of work. How do you decide where to focus? This article includes a helpful template.

Today, marketing AI is a know-it-all with a short resume. Just like Big Data and personalization, it is also a catch-all phrase that is

Our 2018 Omnichannel Marketing Survey is still ongoing, but the early results are surprising.

Social Media

I have moved up the emotional scale from mildly irritated to pretty angry. I even considered a New Year’s resolution of dumping

You and your sales force are selling socially. You’re sharing valuable insights and racking up Social Selling Index points

Are you sabotaging yourself by copying the sales prospecting tactics that most sellers use?

Search

Mobile-first results and local optimization were critical in 2017. What will 2018 bring? How can SEO marketers stay ahead of the curve?

SEO is a contest. Read on to learn more about the top strategies for building your SEO heading into the new year.

“Good fences make good neighbors.” It’s also a relevant philosophy when determining who’s responsible for your on-page SEO.

Content Marketing

Too often we see a separation between the work marketers do and their counterparts in the sales department. That’s not healthy.

So you’re thinking about leveraging content? Before you write your eBook or webinar slides, you’ll want to try and make sure your topic

Robert Rose asks, why are we “willing to accept a 30 percent tax on our media buy just because that’s as good as it’s gonna get.”

Data

I’m fine with companies collecting my data; however, how about providing me something in return?

Who’s likely to be your valuable customer? What will their value be in next few years? How long will they continue to do business with

Will 2018 be the year of Amazon (again)? The first week of the year is always filled with predictions, and there’s a good chance that

Email

Trying to start conversations with potential clients using cold email or LinkedIn Inmail? Most sellers are.

I try to not speak in absolutes, but there are two flavors of cold emails you’re sending that do more harm than good.

Sales teams across the globe are telling prospects, “You should invest in what I sell — because this research says so” and expecting to

Branding, Agency & Creative

Business success has long been founded on making products that make people happy and making people happy about products. For most, the

Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is

In this column, we’ll look at five seasonal drivers within healthcare, and how marketers can prepare for them.

B-to-B

Everyone is aware that B2B buying is complex. But new research from Gartner suggests that things are even worse these days.

Jjump-start you growth by working with influencers who have their own audiences. Here’s an introduction to B2B influencer marketing.

There are so many great new B2B marketing tactics today, it’s hard to keep up. Here’s a roundup of ideas that you may have overlooked.

Measurement & Metrics

How do you start reporting marketing results and ROI? Here are your best bets for initiating Revenue Marketing reporting this year.

It’s hard to get marketing results if you don’t have a marketing budget. Here are three ways to defend the budget you need.

The measurability of Web traffic still stands as both a promise and a challenge. As an SEO practitioner who has covered many miles

Online Marketing

Many elements go into creating a great business website. These are the ones worth paying attention to first.

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

If your website is presenting information rather than creating conversations, you must rethink your approach to online marketing.

Mobile

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

Apple acquiring Shazam makes sense on the music service side, but there are also implications from an augmented reality

How will this holiday season be different than past seasons? The most striking difference is how consumers are shopping.

Marketing Automation & CRM

I’m a believer that personality plays an important role in selling. I’m a super Type A person, so I prefer to buy from people and compa

Relentless advertising messages, expanded competitive sets, and promotional periods like Black Friday and Cyber Monday have altered

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis.

B-to-C

New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed.

Is it time for the next step? Should you create a mobile app so your customers can engage with you more easily?

We can see a lot of ways commerce is changing today. How is marketing to consumers going to look in 2025 and beyond?