Blogs

Personalization Is About the Person

Personalization is about the person. Some may say that I am stating the obvious. Really? Then explain this.

New Directions for B-to-B Data-driven Marketing

Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing? Here are some predictions, culled from interviews.

Better Together: Pair Google Analytics With Google AdWords for Stronger Campaigns

If you have not yet linked your AdWords campaign with Google Analytics, you are missing out on much deeper tracking possibilities

Other Staff Bloggers
Data

Personalization is about the person. Some may say that I am stating the obvious. Really? Then explain this.

Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing? Here are some predictions, culled from interviews.

First a brag: My Temple University advertising students won the Gold Collegiate ECHO — earning First Place out of 200 teams from over

Measurement & Metrics

If you have not yet linked your AdWords campaign with Google Analytics, you are missing out on much deeper tracking possibilities

SEO (search engine optimization) is undergoing rapid changes as Google rolls out new updates, and it can be tough to stay ahead of the

When I first started in this business, I remember that our new business pitch at Ogilvy & Mather Direct always included a page about the many awards the agency had won — and the DMA ECHO Award was always front and center.

Marketing Automation & CRM

Technology should empower the marketing organization to better serve customers, but many times, we find that the organization is

This fall, my twin sons are headed to college. Make no mistake – this is not my first trip to that rodeo.

Want higher email marketing response rates? Personalize! Sounds straightforward, until you realize that the data you need is trapped

Branding, Agency & Creative

A few takeaways from the Integrated Marketing Virtual show which stuck with me as particularly helpful for copywriting purposes.

While you might think that an “e-laughing” movement from “LOL” to “haha” is silly (it is), it reminds us as direct marketers that …

I don’t know about you, but sometimes the trickiest part of creating a good email is actually one of the smallest details — the CTA.

Social Media

There is no bigger buzz-phrase in sales than “social selling.” But what if the core idea behind it was bogus? What if the term was

Sharing content on LinkedIn to create sales is, for most of us, a fairy tale.

Most email prospecting templates fail because they are too self-centered, too long and not provocative enough.

Marketing Strategy

Last week during my IMV15 presentation for “Direct Mail is Back” we had questions that couldn’t get to. We wanted to answer them.

For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders — we’re ready to soar!

Why invest in a booth presence at a tradeshow without a strategy that will optimize booth traffic from your target audience?

Search

In a surprise move on Aug. 10, Google announced plans to create a new public holding company, Alphabet Inc. and a new operating

Google is looking for rich, deep content by credible experts. To do that, stop chasing techniques and start focusing on relationships.

A Google AdWords campaign is both exciting and terrifying for many busineses. AdWords has the power to change your company’s fortunes.

Mobile

Part exercise, convenience, sustainability, and time and cost savings, I choose to ride a bike for many great reasons. However, when I

In April 2015, Google rolled out a new algorithm update that places more importance on mobile optimization.

I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes.

Email

Canadian sales professionals are confused and frustrated. Rightfully so. The Canadian Radio-television and Telecommunications

How to survive the dreaded, relentless zombie email.

Your cold email (first-touch message) is most likely too much, too fast. Remember, your goal is NOT to book a meeting when making

Direct Mail, Print & Postal

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

The bar continues to rise for creating successful direct mail. Today I share a dozen direct mail mandates on a diverse range of topics

For paper recycling trend watchers, and direct mail advocates, something happened in the latest Municipal Solid Waste Characterization.

Online Marketing

Amazon declared July 15, its 20th birthday, as Amazon Prime Day. … Other huge volume retailers such as Walmart, Best Buy and Target

When’s the last time you saw a Millennial pay with cash? Even convenience store purchases of less than $5 are paid with a debit card.

One of the biggest mistakes you can make with your Google AdWords campaign is failing to optimize your landing page. No matter how carefully you fine tune your ad copy, tweak your keyword match settings and reallocate your budget, if your landing page conversion rates are low, you are literally giving away sales

Content Marketing

They don’t speak any real language, but somehow they speak to our hearts. And so, I present: “A Copywriter’s Journey, As Told By