Blogs

Get Used to It: Your Customers Want Stories

Earlier this month I attended Content Marketing World, where the theme was “The World of Stories.” Who doesn’t love a good story?

Why Brand-Tracking Needs an Overhaul

Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new

Making Digital Marketing and IT Work Together

If IT has the lead role in your digital marketing, expect many agencies to politely decline the opportunity to work with you.

Other Staff Bloggers
Content Marketing

Earlier this month I attended Content Marketing World, where the theme was “The World of Stories.” Who doesn’t love a good story?

I was upset to learn that a good friend of mine is no longer speaking with his sister because of an argument over President Trump. He

Goldilocks knew what she was talking about: There’s too big, too small and just right. Here’s how to right-size your content marketing.

Branding, Agency & Creative

Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new

When I finally went to the DMV to change my driver’s license, it was awful. But I learned about customer experience and brand trust.

You see, September 11 is always a part of me.

Marketing Strategy

If IT has the lead role in your digital marketing, expect many agencies to politely decline the opportunity to work with you.

Many marketers are great at generating direct mail ideas and building creative and strategy, but when it comes to execution, it fails.

I listened to Michael Brenner recently give a keynote on B2B marketing, and picked up scads of great insights I’d like to share.

Email

Today, business email is transactional. Especially cold emails.

For those of you who haven’t heard this term, a squeeze page is basically a short landing page with one main purpose — to “squeeze” the

After connecting on LinkedIn, what’s the best message to start conversations with potential buyers you’ve linked to?

Data

“If you have a credit report, there’s a good chance your sensitive personal information was exposed in a data breach at Equifax …”

Machine-learning is getting better at recognition and categorization by leaps and bounds, for sure. But do they understand the purpose?

As carefree as a bike ride among Tuscan sunflowers — there’s a specter threatening to haunt us from Europe.

Direct Mail, Print & Postal

Almost every direct mail control package will fatigue at some point. The question is simply this: why?

Sometimes you have to slow down to go faster. Those wise words of wisdom don’t just apply to business strategy, they are highly

Direct mail is a tangible medium you can exploit. Using touch shifts the brain into a deeper level of engagement.

Search

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

Off-site SEO includes those aspects of marketing that raise awareness of your brand while building your reputation with your audience

Just this summer, Bing Ads launched two important audience targeting features that let marketers connect with buyer-intent consumers.

Measurement & Metrics

It’s hard to get marketing results if you don’t have a marketing budget. Here are three ways to defend the budget you need.

The measurability of Web traffic still stands as both a promise and a challenge. As an SEO practitioner who has covered many miles

Do you truly know your online customers? If you answered “yes” but don’t use Google Analytics, then you might easily be mistaken.

Social Media

Are you sabotaging yourself by copying the sales prospecting tactics that most sellers use?

LinkedIn Sales Navigator can be a great tool, but most sellers are sabotaging their chance to start conversations with prospects.

Bob Bly once asked, “Can a Computer Write Better Copy Than You?” Well, InspiroBot can definitely write a weirder motivational poster!

B-to-C

Are you looking for the best ways to reactivate dormant customers and reduce churn? Here are the 10 most effective practices today.

Welcome to the second biggest shopping season of the year: It’s Back-to-School season and it’s promising to be a good one.

First off, I’m a fan of Amazon. I can order everything from cat litter to sequined gowns, from dried blueberries to hard drives.

Mobile

Consumers check their phones 150 times a day. This reality has given rise to what Google dubbed “Micro Moments”

Will apps disappear as browsers became more capable? Or will apps supplant the Web as the dominant tool of the next generation online?

When I was a kid, running away to join the circus was my dream of choice. The very idea of the smell of the sawdust and the animals,

Online Marketing

For years we’ve been hearing about addressable television, the ability to target TV ads to individual viewers. But it is at least 3 yea

If you post videos on your website that are embedded from YouTube, pay attention to what happens when they end: The suggested videos.

Been to the movies lately? Neither have I, but I do have a few summertime musts on my list:

Marketing Automation & CRM

When do email subject lines cross the line? When do they go from curious and engaging to aggressive and desperate?

The difference between just publishing a blog and content marketing is less what you create than how you use it in lead nurturing.

Here is a six-step process for finding and working with a data broker who will get you the best prospecting data for your campaigns.

B-to-B

Account-based marketing (ABM) is hot. But how does it work live? David Rowe, SVP, Enli Health Intelligence, shares his experiences.

If your content marketing is aimed only at prospects and leads, you’re missing an important marketing opportunity.

Some marketers may still be missing out on some of today’s best practices in reactivation marketing.