Blogs

Remembering What Memorial Day Is All About

For years, Memorial Day meant driving to a cemetery. It took getting holiday email to make me realize what I was missing this year.

Do You Police Your Brand’s Ad Content?

When I first started in the ad business, there were rules as to what you could and couldn’t say in an ad — on TV, radio or in print.

Millennial Mashup

Millennials to the left of me, marketers to my right — here I am. You’re stuck in the middle with me, discussing the posts of mine that

Other Staff Bloggers
Email

For years, Memorial Day meant driving to a cemetery. It took getting holiday email to make me realize what I was missing this year.

Today’s most productive digital sales professionals are using email to uncover new leads. When combined with other tactics, email can

Let’s KISS. Now hang on … KISS isn’t only a romantic action, but for you as a marketer, knowing how to “Keep It Short and Simple”

Marketing Strategy

Millennials to the left of me, marketers to my right — here I am. You’re stuck in the middle with me, discussing the posts of mine that

Sparking the interest of the best and brightest job candidates to help your company succeed requires the right job ad techniques.

Peter Drucker famously said, “What gets measured, gets improved.” That’s true with everything, especially search engine optimization.

Search

Staying on top of the latest SEO trends is vital, yet difficult for small businesses.

Ready to make a splash in Google AdWords? It takes more than hastily written ad copy and keywords to be successful in AdWords.

The Internet offers unprecedented reach to connect with far-away customers, but shoppers often prefer to buy from local merchants.

Mobile

96% of Americans go online while watching TV, 79% from smartphones. Hallelujah! All those viewers can respond to TV ads! … If only

Maps are a common element in direct mail. Here are 3 tips on using them in creating mail that can drive customers to the front door.

When it comes to technology, adoption is everything. And that’s a great opportunity for marketers … like Megadeth.

Branding, Agency & Creative

There recently has been talk about two major can rebrands: Budweiser and Stella Artois, who both are owned by AB InBev.

In a world full of pressure to break through, today I’m sharing new research, and four ideas, that support how you can “get creative.”

Let’s take a look at six of the best Mother’s Day themed emails that I’ve come across in the last few weeks.

Data

As “Data,” “CRM” and the “Customer Database” continue the march toward the center of the marketing organization in tens of thousands of

I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up.

How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out

Social Media

At the heart of most social selling strategies are poisonous ideas. Concepts that “experts” claim are best practices.

Much like Virginia Woolf, there seems to be more than enough people spooked by the app that boasts an average of 9,000 photos shared

Updating your LinkedIn profile as a stealth job seeker without looking like you’re searching for a job is tricky. Here’s how to do it.

Direct Mail, Print & Postal

Sometimes you realize that something’s escaped your attention. Take direct mail. I’ve made lists, but not for mail that asks questions.

Direct mail can be a powerful tool for your political campaign. It influences voters opinions and actions.

I’ve been thinking about emotions more than usual lately. Maybe it’s the type of direct mail I’ve been reading lately that sparked it.

Marketing Automation & CRM

The customer journey is emotional. Working the tools of marketing is technical. Who’s suited to balance those correctly? Not Batman.

“When your agenda is the entire company’s agenda … you’re now driving the entire company’s agenda.” … Or are you?

Ted Cruz still doesn’t know what hit him, but Carolyn Goodman has a pretty good idea: “Trump understands the why behind the buy.”

Content Marketing

I’m not very savvy when it comes to direct mail and technology. When augmented reality (AR) first came along, I was a little skeptical.

The weather is getting warmer, the days are getting longer … and vacation is on my mind. Luckily, I have a trip planned for June to

We should all play at being a tourist from time to time. But the question is, are you going to be the tourist who gets sucked

B-to-C

What’s got me grossed out this time? Ogilvy & Mather teaming up with McCormick to create edible finger nail polish for KFC Hong Kong.

The dating world is a scary and complicated place, but in an effort to find love, some singles try the speed dating route.

Again we dive into my personal inbox. This month’s cage match goes a step further to throw in the hot topic of content marketing.

Measurement & Metrics

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

Everyone knows that the outcome of flipping a fair coin will be 50 percent heads/50 percent tails. But that’s only when the number of

Every semester, I ask the students in my undergraduate classes: “Does anyone read the newspaper?” No hands raised.

B-to-B

It’s frustrating: you want to meet a big prospect. How? Start with a strategy based on what Stu Heinecke calls “Contact Marketing.”

Sales teams are spending big bucks this year on LinkedIn Sales Navigator, primarily to access LinkedIn’s database and InMail.

Most lead generation involves multiple touches via multiple media channels. But how do you decide which media are optimal?

Online Marketing

Is LinkedIn effective for prospecting? For 95 percent of sellers invested in LinkedIn Sales Navigator, it’s been a bust.

“It’s just the order card.” I hear this all the time from young creatives and marketers alike. This can be one of the most overlooked

It is always fun at the beginning of the New Year to pull out the crystal ball and make bold pronouncements about what the New Year