Blogs

The Truth About LinkedIn Social Selling Software

Mainstream social selling (marketing) software is roaring forward — violating LinkedIn’s terms and conditions, and every ounce of what

Dollars for Democracy in 2016 Election

Well, the two major parties have just finished their national conventions, but this very strange election year is far from over. For better or for worse. In 2016, direct mail is still an effective way to raise money for a political campaign and get people to the polls. Here are some thoughts about two recent direct mail efforts from the Clinton and Trump campaigns.

Why Personalization Matters in Direct Mail

Many times companies shy away from complex personalization because they worry about getting it wrong. Don’t let your fear stop you.

Other Staff Bloggers
Social Media

Mainstream social selling (marketing) software is roaring forward — violating LinkedIn’s terms and conditions, and every ounce of what

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook

The social selling backlash has begun. You might sense it or be experiencing it. But you won’t read much about it online. I’m reading

Marketing Strategy

Well, the two major parties have just finished their national conventions, but this very strange election year is far from over. For better or for worse. In 2016, direct mail is still an effective way to raise money for a political campaign and get people to the polls. Here are some thoughts about two recent direct mail efforts from the Clinton and Trump campaigns.

Being successful today often comes down to having people on your staff who have the vision to see how things fit together.

Disruptive technologies can fundamentally shift a business’s trajectory. But what about disruptive marketing ideas?

Direct Mail, Print & Postal

Many times companies shy away from complex personalization because they worry about getting it wrong. Don’t let your fear stop you.

How well does direct mail work for churches? It’s a question I’ve been asked quite a few times over the years. I never really had a great answer. Who’s Mailing What! doesn’t collect this kind of mail … but I do.

We’ve heard that “direct mail is dead” because we live in a digital age. Someone might want to let digital-first marketers know.

Branding, Agency & Creative

Back in 1979 we were taught the old-fashioned way, and everything was done by hand. You had to understand all aspects of typeface

We’ve all seen the GIFs of yesteryear: Flashing letters. Hokey cartoons. The dancing baby. Today, these are distractions and lack

Consumers cheat on brands in many of the same ways lovers cheat. If you don’t like your spouse, or are bored with pillow talk or

B-to-C

It’s another hot summer month, and another Creative Cage Match is heating up. Now, just because I have no desire to cook or bake in

Happy [Belated] First Day of Summer! Time to break out the water wings and SPF 1,000 and enjoy the weather while it lasts.

Let’s talk about fashion and shopping. Oh no, I don’t mean brick-and-mortar shopping. I mean online, because when you’re busy, who has

Online Marketing

The retail e-commerce calendar is so compressed and focused on the October-to-December selling season that summertime is site

With our heavy dependence on websites, you’d think there would be a set of best practices for maintaining the keys to that kingdom.

Artificial intelligence (AI), machine learning, semantic search, Hummingbird and Rank Brain are just part of a dizzying array of

Measurement & Metrics

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

Everyone knows that the outcome of flipping a fair coin will be 50 percent heads/50 percent tails. But that’s only when the number of

Search

Start off simple, that’s the best advice I can offer. SEO is an ongoing effort, and the payoffs are never immediate.

Bing’s search engine market share has grown to 21 percent. Read on to learn the basics of optimizing in Bing Ads.

Put simply you shouldn’t ignore Bing Ads just because it’s dwarfed by Google AdWords. Microsoft has invested heavily in Bing’s success.

Marketing Automation & CRM

In the spirit of “How to Lose a Guy in 10 Days,” my colleague Caitlin and I came up with the following four ways to make your audience

The best follow-up to your webinar is no follow-up. Today’s most successful webinars are moving the lead from warm to warmer

Can you make personal connections at scale? If you can’t, your brand’s just a monkey, too.

Data

There’s a new framework for creating greater data privacy between the United States and the European Union. While it’s taken two years

Let’s forget about all the technology and data stuff for a moment, and bring in some common sense here: We all are the sum of our past

More. The marketer’s mandate will always be “more” — more traffic, more sales, more margins. Add to it that in order to get more, we’ll

Email

What is an e-newsletter? Basically it is a stream of messages businesses send out to customers. Messages that talk about the business.

Since the advent of email, digital marketing and the disruption that’s come our way, how one regards “direct marketing” is in question.

As a rule, I’ve never liked reality television shows. But because of some of the email I’ve been getting, I’m more than happy to make a

Mobile

Pokémon — a bunch of Bulbasaurs and Jigglypuffs led by an electric rat — launches an AR game, conquers the world in less than a week.

By the time you finish reading this guide, you’ll have a better understanding of local SEO and how to improve your local search ranking

96% of Americans go online while watching TV, 79% from smartphones. Hallelujah! All those viewers can respond to TV ads! … If only

Content Marketing

In a world where information and content are free, one mail piece stands alone and demands payment. Ummm … actually, pretty much all o

"The Art of War" is one of those unconventional sources of business wisdom that's gone from being outside the box and cool to a sort of 1980s cliche. But scratch the surface, and the ancient text still has surprising relevance to any strategic endeavor. Even on subjects as non war-like as content marketing. Here are three ways this ancient text applies to your content marketing.

Fun fact: Unboxing, or unboxing videos to be more clear, is not new. I figured phenomenon was a couple of years old, but I was wrong.

B-to-B

To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.

They’re not two things that you would think go together, but when I got a postcard in the mail, I knew it would make for a good story.