Blogs

The 6 Best Direct Mail Teasers of 2016

To get a direct mail prospect, customer or donor inside your envelope, the teaser is a crucial factor.

3 Reasons to Not Use LinkedIn Sales Navigator

LinkedIn Sales Navigator is where the social selling action is. But is truly needed? Do you need it? Over time, LinkedIn has changed the rules and features of the offering to sellers.

Direct Mail: Creative Envelopes Win

Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.

Other Staff Bloggers
Branding, Agency & Creative

To get a direct mail prospect, customer or donor inside your envelope, the teaser is a crucial factor.

The accidents that just came naturally as part of being The Onion did more to promote the brand than anything they did intentionally.

We talk a lot about emotions in marketing. Our upcoming free All About Direct Marketing Virtual Conference offers a fresh look.

Social Media

LinkedIn Sales Navigator is where the social selling action is. But is truly needed? Do you need it? Over time, LinkedIn has changed the rules and features of the offering to sellers.

What makes a video go viral? Is it because it includes kids, kittens or puppies? Or is it because there’s something much deeper?

The number one thing people want to talk about is themselves. When you facilitate this, you’ll be remembered because they enjoyed the

Direct Mail, Print & Postal

Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.

Spring traditionally means a big pickup in the real estate market, which also means more real estate mail.

This year is no different

TV may be the most powerful communication medium ever, but there have been times when direct mail has been just as meaningful to me.

Marketing Automation & CRM

So what’s your MarTech IQ? How quickly can you describe what the following acronyms stand for and do to advance your marketing programs

But when they place an order for prospecting data — whether it’s email, telephone or postal addresses — marketers often end up with

As soon as I saw “United Airlines” trending on Twitter, I thought of an email I wrote about last week.

Marketing Strategy

There’s not much good in generating waste. Direct marketers have known this for years.

This dissonance between the realities of reporting and P&L accountability led us to transform the marketing department.

What do you think that ERA (Earned Run Average) stands for? If you can paint the quality of a baseball pitcher with a bunch of

B-to-C

Retail is having a moment. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What’s going on?

I find myself regularly hunting down commercials nowadays. Some are terrible. And some are examples of perfectly absurd marketing

Were Crocs ever cool? No, I’m not being snarky … I never wore them, because they seemed to be geared toward a younger demographic.

Search

Advertising your small business in Google AdWords is easy to get started. But spending budget efficiently means understanding reports.

Starting an AdWords campaign can seem overwhelming, especially for small businesses that lack the resources of large companies.

AdWords instantly connects businesses with an ocean of potential customers. But oceans are wild and unpredictable.

Measurement & Metrics

Last column addressed content marketing KPIs. Today, I’d like to dive into what to look for in the marketing metrics you are measuring.

You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts

Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…

Email

If you want to get more conversations started “from cold,” avoid including links and/or PDFs in your “first touch” email.

Before the first snowflake from Winter Storm Stella hit my windows, I knew that a lot of email would start to pile up in my inbox.

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Content Marketing

Who doesn’t like a great video? YouTube knows this better than anyone. From babies to cats, amazing physical feats to how to put on

Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals.

It was a conference of marketers who seemed unaware of how to market themselves, their insights and ideas, and their products.

Online Marketing

Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal

Many aspire to travel the world, and travel marketers have capitalized on that exciting and romantic notion for decades, understandably

Politicians ask voters to trust them without a whit of evidence supporting their imprecations. They say just “trust me.” Today, news is

B-to-B

Mr. Niwayama was kind enough to share his thoughts on where B-to-B marketing in Japan is headed, and why account-based marketing (ABM)

Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people

Each month, I’ll share tips and tricks relevant to these fields with you. This will include information about the newest and best tools

Mobile

Twenty-two percent of 18 to 24 year-old women, and 16 percent of 18 to 24 year-old men are “mobile only.”

Millennials now have buying power of between $200-600 billion and Gen Z currently has $44 billion, according to the report.

Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.

Data

I have been writing about using “model-based” personas stemming from a 360-degree

Why is it that so many marketers fail to have a database marketing strategy in place?

It’s incredibly tough for even the biggest brands to master content marketing. So what about small blogs? How are they staying relevant