Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.
There’s no shortage of reasons why embedded video should work in cold sales email. Sadly, they amount to lazy fantasies of sellers.
New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed.
Is it time for the next step? Should you create a mobile app so your customers can engage with you more easily?
We can see a lot of ways commerce is changing today. How is marketing to consumers going to look in 2025 and beyond?