Blogs

The KellyAnne Conway School of Customer Service

In a recent interaction with Samsung, I’m convinced that the customer service agent received training from KellyAnne Conway.

5 Core Marketing Operations Processes to Master

Let’s narrow the marketing operations discussion to the top five processes, and cover each in more detail in subsequent posts.

Personalization Framework

In the age of constant bombardment with marketing messages, staying relevant to prospects and customer is not just good practice in the

Other Staff Bloggers
Marketing Strategy

Let’s narrow the marketing operations discussion to the top five processes, and cover each in more detail in subsequent posts.

If you’re not familiar with the term, your marketing stack is all of the technology and tools you use to do marketing and how they fit

A blank screen or sheet of paper is daunting when starting to conceive a strategy or write copy. There are formulas abound for

Data

In the age of constant bombardment with marketing messages, staying relevant to prospects and customer is not just good practice in the

Most business leaders want to run an enterprise that is truly “great.” Some are satisfied with running a “good” business, and in many

One-dimensional techies will be replaced by machines in the near future. So what if they’re the smartest ones in the room? If decision-

Search

If you don’t log into AdWords often, then you may be surprised when you do. Google is completely revamping its advertising platform’s

Local SEO is a big deal. Whether you run a small business or a larger company with several locations, you risk being invisible to

How you do organize around content and the website at your firm? Is your website appropriately categorized as content and managed out

Marketing Automation & CRM

Unlimited data: for many, it’s a core requirement of their mobile plan. So when Verizon killed the option for existing users in 2012

Using LinkedIn connection requests or InMails as a first contact is a losing strategy. You may have some success, but it’s limited.

Considering investing in LinkedIn automation software? Already using automated tactics? Beware: Automation is not helping social

B-to-C

America is politically obsessed right now. Each day there is at least one and often several news items that lead to outrage.

Before you wave the idea off, hostels have come a long way since the 1970s AND not every hostel is like Eli Roth’s movie.

Some days I wonder how humanity got this far in the world. I call those my cranky days, and yes, the past week has been full of them.

Branding, Agency & Creative

From that uncool guy with the hair your mom listens to, to hot new Netflix superstar, Michael Bolton is killing the rebrand game.

In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest

A short list of New Year’s resolutions for me and other young marketing professionals to shoot for in 2017

Content Marketing

Your website has a tough job. It must appeal to your site visitors in a way that encourages engagement and moves those visitors toward

The right combination of truly shareable words and ideas will energize marketing without crossing the line of becoming fake news.

One of the benefits of covering an industry of communication majors is that I often hear remarkable ideas thrown around casually.

Online Marketing

Live Video is all the rage. After the Consumer Electronic Show (CES) last month, it’s obvious that this is one of the key trends of

Thin. Bold. Condensed. Extended. The variety of fonts available today are seemingly limitless – unless you want to do something like

Many of the click-bait stories were carefully optimized to respond well for search. Add in the search engines’ bias toward displaying

Direct Mail, Print & Postal

When I travel, I send postcards to friends, reminding them of where I am. I opt for the cheesier ones. You know the ones.

Many museums are struggling to maintain current membership levels, let alone increase them. This is where direct mail can help.

After your first hurdle of grabbing attention so that your direct mail piece doesn’t end up in the trash, the next is drawing them in.

Email

Well, another Valentine’s Day is almost upon us, which means lots of V-Day email in my inbox. They’ve been rolling in for weeks.

Looking at all the email American Apparel has been sending me, I’ve been feeling a little nostalgic. And now it’s going away.

I recently received a pitch for an email infographic, with a subject line claiming email looked sexy for its age. Email is 46 years old

Social Media

Here are three must-ask questions to be asking yourself — before investing (or continuing to invest) in LinkedIn Sales Navigator.

I’ve been spending the week in Park City, Utah – skiing and attending the Sundance Film Festival.

I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program

B-to-B

Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people

“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?

Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?

Mobile

The big question for search marketers is: What must be done to make sure that a site comes up in answer to voice search queries?

Before turning the last page on the 2016 calendar and welcoming in 2017, I’d like to pause for a moment and look briefly at some

Smartphones changed the game, with them in our pockets, marketing and engagement are really all about mobile.

Measurement & Metrics

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t