Blogs

An Email Sales Sequence That Works

Today’s most productive digital sales professionals are using email to uncover new leads. When combined with other tactics, email can

3 Great Direct Mail Copy Drivers (Besides the Top 7)

I’ve been thinking about emotions more than usual lately. Maybe it’s the type of direct mail I’ve been reading lately that sparked it.

5 Keys to Effective Unsubscribe Landing Pages

Let’s KISS. Now hang on … KISS isn’t only a romantic action, but for you as a marketer, knowing how to “Keep It Short and Simple”

Other Staff Bloggers
Email

Today’s most productive digital sales professionals are using email to uncover new leads. When combined with other tactics, email can

Let’s KISS. Now hang on … KISS isn’t only a romantic action, but for you as a marketer, knowing how to “Keep It Short and Simple”

There are still some who grumble over Uber, but it seems like the transportation network company simply “don’t got time for that!”

Direct Mail, Print & Postal

I’ve been thinking about emotions more than usual lately. Maybe it’s the type of direct mail I’ve been reading lately that sparked it.

Creating direct mail can be a challenge as many marketers struggle to create direct mail that is irresistible to recipients.

A friend asked for marketing advice.When she said that Facebook was not working well enough for her, my next words were: “direct mail.”

Marketing Automation & CRM

Ted Cruz still doesn’t know what hit him, but Carolyn Goodman has a pretty good idea: “Trump understands the why behind the buy.”

You do your best to satisfy your customers, deliver on your promises, provide great service … And then someone starts to complain

Let’s cut to the chase: Why hasn’t Netflix recently informed me, and its 75 million other subscribers, that there’s a price increase?

Branding, Agency & Creative

Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every

Good font selection can take almost any design and bring it up three levels. Yet to many, this can be daunting.

We’ve seen the lists. All those words that grab attention and spark those triggers deep in our psyche that get us to buy sooner than

Measurement & Metrics

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

Everyone knows that the outcome of flipping a fair coin will be 50 percent heads/50 percent tails. But that’s only when the number of

Every semester, I ask the students in my undergraduate classes: “Does anyone read the newspaper?” No hands raised.

Search

Ready to make a splash in Google AdWords? It takes more than hastily written ad copy and keywords to be successful in AdWords.

The Internet offers unprecedented reach to connect with far-away customers, but shoppers often prefer to buy from local merchants.

It’s been my experience that businesses hate to say goodbye to products and often keep product pages up for discontinued and no longer

Content Marketing

The weather is getting warmer, the days are getting longer … and vacation is on my mind. Luckily, I have a trip planned for June to

We should all play at being a tourist from time to time. But the question is, are you going to be the tourist who gets sucked

Writing can be easy, especially if you know your market. Here are five tips to help you stay on target and turn out great content.

Data

Every once in a while, it’s important to look at where we’ve been in order to understand where we’re going to go next. That’s why in

“Personalization” is the next big thing after “Big Data.” … And that is really too bad for the users of data, technology and

Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.

Marketing Strategy

Updating your LinkedIn profile as a stealth job seeker without looking like you’re searching for a job is tricky. Here’s how to do it.

The first time I saw a 360-degree video on Facebook, I didn’t know what it was. It was definitely new media to me.

Direct mail freemiums can seem pretty dull but sometimes a tactic makes me sit up and take notice … and it all started with dying bees.

Social Media

If you use Facebook you need to be more proactive about migrating your “followers” to your opt-in email list.

Is it annoying for a brand account to search/respond to indirect tweets? Or is it just good customer service, even a PR necessity?

What constitutes social selling on LinkedIn? LinkedIn answers with The Social Selling Index. (SSI) It’s a measure of a social seller’s

B-to-B

It’s frustrating: you want to meet a big prospect. How? Start with a strategy based on what Stu Heinecke calls “Contact Marketing.”

Sales teams are spending big bucks this year on LinkedIn Sales Navigator, primarily to access LinkedIn’s database and InMail.

The best cold email sequence is the one that opens the door to more meetings, right? Not really. The best cold email sequence is one that qualifies buyers faster. So your meet with more closeable clients. Sequencing email touches is about increasing quality of meetings, not quantity. And therein lies the power. Rushing the meeting…

B-to-C

The dating world is a scary and complicated place, but in an effort to find love, some singles try the speed dating route.

I turned 34 less than two weeks ago, so let’s take a peek into my inbox to look at a couple of the birthday wishes I received from mark

As CES wrapped in early January, all things shiny, cool and tech were on the top of many people’s minds, from the consumers who want

Online Marketing

Is LinkedIn effective for prospecting? For 95 percent of sellers invested in LinkedIn Sales Navigator, it’s been a bust.

“It’s just the order card.” I hear this all the time from young creatives and marketers alike. This can be one of the most overlooked

It is always fun at the beginning of the New Year to pull out the crystal ball and make bold pronouncements about what the New Year

Mobile

Maps are a common element in direct mail. Here are 3 tips on using them in creating mail that can drive customers to the front door.

When it comes to technology, adoption is everything. And that’s a great opportunity for marketers … like Megadeth.

What consumers want from brands is not what you think. Best service. Best price. User involvement? Rewards programs?