Blogs

The 3 Levels of Memory: Marketing’s End-Game

Why Is long-term memory a direct marketer’s coveted end-game? Because our minds are wired to remember certain types of messages.

Why Millennials Make Great Marketers

Forget whatever you think is wrong with Millennials. Here are some qualities that make them the best generation yet to be marketers

Want a Job in Creative? Do These 7 Things

Let’s be clear: The job interview process is rarely fun. It can be nerve-wracking, drawn out and just plain exhausting.

Other Staff Bloggers
Marketing Strategy

Why Is long-term memory a direct marketer’s coveted end-game? Because our minds are wired to remember certain types of messages.

Forget whatever you think is wrong with Millennials. Here are some qualities that make them the best generation yet to be marketers

Let’s be clear: The job interview process is rarely fun. It can be nerve-wracking, drawn out and just plain exhausting.

Search

SEO is constantly changing and evolving, but the goal has stayed the same. Effective SEO must drive traffic to the site from search

How people use the Internet is changing. Expect social media, apps and Google advances to impact SEO this year.

SEO tracking is a critical component of search engine optimization which will allow you to see which web pages are doing well and which

Data

When our entire professional lives depend on commercial access and application of data, the sustainability of data depends on trust

Some weeks I have time to obsess over a new marketing strategy. Other weeks, my interests are more scattered. Here are four quick ideas

Data Atrophy

Not all data are created equal. There are one-dimensional demographic and firmographic data, then there are more colorful behavioral

Marketing Automation & CRM

Instead of pouring millions into automating back-end, online, and shopping tools … invest in some in-store customer service training.

Virtually every organization we have worked with in the past year is working on managing, improving or optimizing their relationships

Monday I helped a little old lady cross the street. Hopefully that banked some good Karma, because yesterday, I was just the worst!

Mobile

Maps are a common element in direct mail. Here are 3 tips on using them in creating mail that can drive customers to the front door.

What consumers want from brands is not what you think. Best service. Best price. User involvement? Rewards programs?

No matter what you think of your drunk uncle at Thanksgiving, his message is one that successful direct marketer’s heed: you have to ma

Social Media

Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to

Despite social media celebrating 10 to 17 years of history, very few brands today really “get” how to use social media effectively.

What are you to your customers? A vendor? A catalog? A funny commercial mascot? For many brands, there’s a chance to be so much more.

Branding, Agency & Creative

Today’s the day … the day in which a 20-pound groundhog has informed us that we’ll see an early spring (atta boy, Punxsy Phil!).

So why do many of us spend $55,000 and more on a luxury car that Consumer Reports says won’t perform as well as a much cheaper brand?

We’re only a few short weeks into the year, and I’ve lost three of my “friends” from my lonely-kid-in-rural-Nebraska days listening to

Email

The Web is littered with horrible advice on cold email prospecting tips and strategy. Templates? Even worse. So here’s what I’ve

Are you sabotaging yourself when using LinkedIn InMail to prospect new business? Or is your team spinning wheels, generating less than

For the last two weeks before Christmas, 2015, my in-box was filled with holiday greetings. You know the kind: Innocuous messages from

Direct Mail, Print & Postal

The Postal Regulatory Commission has approved the USPS proposal for 5 programs offering incentives to mailers to increase mail volumes.

Direct mail designers have been adapting elements familiar to digital audiences, like infographics, to stand out with their mail.

With the growth in technology and personalization, direct mail has become an even more powerful for ROI. But 2016 will bring …

Content Marketing

Valentine’s Day is just around the corner. I wanted to get something different for my beloved, so I turned to direct mail for help.

In my opinion, the quickest way to customers’ hearts — and wallets — is to be authentic. Partnering with Pitchfork Media, Ford has

Marketers understand triggers, no problem. But what about tickles? Let me show you a photo of my homemade cupcakes. Are you hungry now?

B-to-B

With a tip of the hat to Barbara Walters, I’d like to introduce the 10 most fascinating people in B-to-B marketing last year

Much has been written about Millennial preferences as consumers. But how about Millennial business buyers? Let’s take a look.

B-to-C

As CES wrapped in early January, all things shiny, cool and tech were on the top of many people’s minds, from the consumers who want

For this round of the Creative Cage Match, let’s see how a UK-based, vintage-inspired clothing e-tailer stacks up against the the

I confess … I have a bit of a problem. See, my iPhone is also my alarm clock. And what do I do after I turn the alarm off every

Online Marketing

It is always fun at the beginning of the New Year to pull out the crystal ball and make bold pronouncements about what the New Year

Your Google AdWords campaign must be audited and maintained regularly to ensure that it remains fully optimized. Here’s a checklist.

Although SEO continues to evolve and change at a seemingly lightning pace, the fundamentals like HTML titles, meta descriptions and

Measurement & Metrics

Every semester, I ask the students in my undergraduate classes: “Does anyone read the newspaper?” No hands raised.

When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”

For this promotion, making a modest financial gift to the Humane Society while Uber delivers kittens right to my office seemed like a n