Blogs

Pre-Marketing Strategy: 8 Ways to Build Buzz Factor

Christmas is coming! Can you feel the buzz? Or more specifically, are you generating pre-season buzz now?

The Dark Side of 'Game of Thrones' for Marketing

‘A Game of Thrones’ in content marketing is a subject you could write a book about. But there’s a dark side to all of these metaphors.

The Past Is More Than Dinosaur Bones

The past is important to examine … wait, scratch that, it’s crucial to examine, and I’d venture to say hubris if you do not.

Other Staff Bloggers
Marketing Strategy

Christmas is coming! Can you feel the buzz? Or more specifically, are you generating pre-season buzz now?

‘A Game of Thrones’ in content marketing is a subject you could write a book about. But there’s a dark side to all of these metaphors.

I love reading direct mail and email. Not just because it’s my job, but because of the insights that I get, and can pass on to others. Fundraising campaigns are particularly interesting because of how much they rely on emotion, content, and storytelling to drive action. The kinds of things some marketers in the for-profit sector should pay more attention to. Since 2006, NonProfit PRO, a sister brand of Target Marketing, has held the Gold Awards for Fundraising Excellence. I’ve been honored to be a judge for that entire time, and will be again this year.

Mobile

Those who heeded the warnings of Mobilegeddon and now have pages designated “mobile-friendly” have found that users strongly prefer the

Pokémon — a bunch of Bulbasaurs and Jigglypuffs led by an electric rat — launches an AR game, conquers the world in less than a week.

By the time you finish reading this guide, you’ll have a better understanding of local SEO and how to improve your local search ranking

Direct Mail, Print & Postal

The USPS offers promotions to encourage marketers to integrate mail with new technologies and help increase customer engagement.

True focus is the key to direct mail success. Here are 4 key areas to focus on:

You want your direct mail to avoid the recycling basket. Consider involvement devices, techniques require a prospect to take an action.

Search

There’s too little room for carelessness, but more than enough to pique your prospects’ interests — if you know what you’re doing.

So much of SEO has changed over the past 20 years. But the importance of links hasn’t changed.

Start off simple, that’s the best advice I can offer. SEO is an ongoing effort, and the payoffs are never immediate.

B-to-C

With the tumultuous 2016 presidential election ahead of us, you can’t crawl out of bed without something political crawling in.

The Olympics are the marketing event of the moment. So I decided to focus on the most interesting part of these games: The commercials!

It’s another hot summer month, and another Creative Cage Match is heating up. Now, just because I have no desire to cook or bake in

Data

The refrain from retail CMOs has been consistent and almost deafening. They say: “We don’t just need more customers, but the right

The value of data does not depend on size or shape of them. It really depends on how useful data are for decision-making. Some data

There’s a new framework for creating greater data privacy between the United States and the European Union. While it’s taken two years

Content Marketing

I took a little time the other day and went through a drawer at work where I keep a motley collection of direct mail pieces.

In a world where information and content are free, one mail piece stands alone and demands payment. Ummm … actually, pretty much all o

"The Art of War" is one of those unconventional sources of business wisdom that's gone from being outside the box and cool to a sort of 1980s cliche. But scratch the surface, and the ancient text still has surprising relevance to any strategic endeavor. Even on subjects as non war-like as content marketing. Here are three ways this ancient text applies to your content marketing.

Email

The words “sales email” and “touchpoints” are evil. Pure evil. Because of the context in which “touchpoint” is used.

What is an e-newsletter? Basically it is a stream of messages businesses send out to customers. Messages that talk about the business.

Since the advent of email, digital marketing and the disruption that’s come our way, how one regards “direct marketing” is in question.

Branding, Agency & Creative

It’s peak stargazing week. The Perseid Meteor Shower set for its best show in 20 years, which is the perfect time to imagine what’s out

Back in 1979 we were taught the old-fashioned way, and everything was done by hand. You had to understand all aspects of typeface

We’ve all seen the GIFs of yesteryear: Flashing letters. Hokey cartoons. The dancing baby. Today, these are distractions and lack

Marketing Automation & CRM

We are bombarded with surveys. Buy a car, survey. Buy groceries, survey. It’s overdone, intrusive and could result in a backlash.

In the spirit of “How to Lose a Guy in 10 Days,” my colleague Caitlin and I came up with the following four ways to make your audience

The best follow-up to your webinar is no follow-up. Today’s most successful webinars are moving the lead from warm to warmer

Social Media

Last week Instagram introduced Instagram Stories, and like most new digital things, the Internet erupted into the usual yelling

The U.S. Olympic Committee is telling leading advertisers that they may not use “#Rio2016” or “#TeamUSA” hashtags.

I’m going to go out on a limb and guess that most of you reading this have not thought seriously about Facebook Live yet…

Online Marketing

The world has gone to flat design. For the most part, buttons are now no more than a simple rectangle.

The retail e-commerce calendar is so compressed and focused on the October-to-December selling season that summertime is site

With our heavy dependence on websites, you’d think there would be a set of best practices for maintaining the keys to that kingdom.

Measurement & Metrics

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

Everyone knows that the outcome of flipping a fair coin will be 50 percent heads/50 percent tails. But that’s only when the number of

B-to-B

To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.