Why Is long-term memory a direct marketer’s coveted end-game? Because our minds are wired to remember certain types of messages.
Forget whatever you think is wrong with Millennials. Here are some qualities that make them the best generation yet to be marketers
Every semester, I ask the students in my undergraduate classes: “Does anyone read the newspaper?” No hands raised.
When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”
For this promotion, making a modest financial gift to the Humane Society while Uber delivers kittens right to my office seemed like a n