Many people don’t know the difference between sending direct mail for acquisition and sending direct mail for retention purposes.
“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?
Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?
At first, “growth hacking” was considered just another marketing buzz word that would fizz out over time. But it’s growing in use.
Christmas is coming! Can you feel the buzz? Or more specifically, are you generating pre-season buzz now?