To get a direct mail prospect, customer or donor inside your envelope, the teaser is a crucial factor.
LinkedIn Sales Navigator is where the social selling action is. But is truly needed? Do you need it? Over time, LinkedIn has changed the rules and features of the offering to sellers.
Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.
I have been writing about using “model-based” personas stemming from a 360-degree
Why is it that so many marketers fail to have a database marketing strategy in place?
It’s incredibly tough for even the biggest brands to master content marketing. So what about small blogs? How are they staying relevant