Blogs

Customer Data Onboarding: Winterberry Group Publishes State of Market

How do marketers accomplish onboarding and do so in a way that is affordable, accurate, scalable and responsible?

You Are NOT the Market

Too many marketers are failing at marketing. Why? Because you are NOT your consumer.

How Events Hurt Major Gifts — And What to Do About It

I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program

Other Staff Bloggers
Data

Too many marketers are failing at marketing. Why? Because you are NOT your consumer.

Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —

Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution

Marketing Strategy

I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program

A handful of you may have made it to one of our roundtable dinners in the past, but we’ve never done that many. Here’s your chance!

We’re moving into a gig economy. Neglect your personal brand, and your career will be left behind.

Direct Mail, Print & Postal

Maybe it was the mountain air. But seeing cool technology for print and direct mail can leave you a little breathless.

There are dozens of ways to build credibility in your product or service with direct mail. One is the professional endorsement.

So I would like us all to consider: How can we get our message across while using blank space to our advantage?

Online Marketing

As we launch into a brand new year, we look to connect with consumers and make our brands shine. The surveys and insights we gathered over the past year reveal certain learnings that caught our eye and were quite a revelation. Below are some insights from consumer surveys and ways brands can tap into these…

Mention readability and most of us think of things like Flesch-Kincaid scores and grade levels. But there’s another side to it: design.

I’m a fan of Steve Krug’s book, “Don’t Make Me Think.” But what exactly does that mean?

Search

More than 40 updates in four years — that’s how often Google updates its search engine algorithms.

Changes to Google’s paid search results are making it harder for SEO experts to get traffic to their websites the old-fashioned way.

You may have noticed the Google AMP carousel that appears atop search results. What is it, and why should you pay attention to it?

Email

I recently received a pitch for an email infographic, with a subject line claiming email looked sexy for its age. Email is 46 years old

Salespeople who want to strengthen their sales prospecting email technique often seek advice. Whether you’re using LinkedIn InMail or

Nothing screams “impersonal” more than a template email script. Yet most of us (me too) use templates. The trick is to slightly

Branding, Agency & Creative

At least once annually, it’s smart to consider if it’s time to reposition your brand, story and unique selling proposition.

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and

Colors are critical to the first impression our brand makes with consumers, and we all know how critical first impressions are for

Social Media

Let’s just agree that we all need to set our standards higher and aim to be smarter in every aspect of our marketing efforts.

Creating a video and having it go viral is surely every marketer’s dream. Last month, it happened for me.

Analog is back. It’s hip, it’s retro and it’s hot in film photography, print books and paper notebooks. But will the embrace of tactile

Marketing Automation & CRM

In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?

In this post, we’ll show how to centralize marketing operations. What are the benefits, and what steps can you take to make it happen?

How far are you willing to go to make sure your customers are successful with your products or services?

Mobile

Before turning the last page on the 2016 calendar and welcoming in 2017, I’d like to pause for a moment and look briefly at some

Smartphones changed the game, with them in our pockets, marketing and engagement are really all about mobile.

If your organic search optimization plan does not include optimization for pertinent elements of both universal and extended search,

Content Marketing

One of the benefits of covering an industry of communication majors is that I often hear remarkable ideas thrown around casually.

I’ve compiled a super short roundup of just a few magical & beastly marketing blogs that you should definitely check out.

The savvy traveler of the 21st century expects more of everything when planning trips, from the booking experience to the

B-to-C

Some days I wonder how humanity got this far in the world. I call those my cranky days, and yes, the past week has been full of them.

On Saturday, Snapchat dropped news that has a fairly big impact, announcing its new name: Snap Inc. The reason for the change is that

With the tumultuous 2016 presidential election ahead of us, you can’t crawl out of bed without something political crawling in.

B-to-B

“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?

Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?

Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.

Measurement & Metrics

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t

It depends on whom you ask. Really. It also depends on when you ask them.

There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t