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About Gary

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing, Gary Hennerberg has successfully transferred traditional direct marketing principles to emerging new media. An author, speaker, strategist, copywriter, and analytics pro, he founded marketing consultancy Hennerberg Group, Inc., in 1992. Email him below or follow Gary on LinkedIn.

Co-authoring this blog is Perry Alexander of Success Messenger Group. Alexander’s passion is conveying information clearly and compellingly. He is a veteran marketing strategist, copy editor, design pro and video producer. Hennerberg and Alexander have worked together since 1996. They integrate direct marketing methodology with online video and other marketing applications for end-to-end, strategy-to-roll-out initiatives.  Follow Perry on LinkedIn.

 

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Your Online Video as a Direct Marketing Asset

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An online video is a marketing asset you can leverage time and time again. As we enter the fourth quarter, an important selling season for many direct marketers, we share today the product categories that are using online videos as marketing assets. You'll also learn the types of videos your customers want to watch, and where they want to watch an online video.

As you're about to see in today's presentation, Internet users report that they have watched several categories of online video, ranging from automotive to electronics, even toys, food and wine, apparel, and much more.

Perhaps more revealing are the types of videos your customers would prefer to see you produce. Think creatively about applying these preferences in your video strategy, and you may just give some added oomph to the development of a video as your next marketing asset.

(If the video isn't just above this line, click here to view it)

 

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