E-mail: Two Words That Wrecked an Otherwise Superb e-Sales Pitch

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July 14, 2009

Two Words That Wrecked an Otherwise Superb e-Sales Pitch
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 [NOTE: All names and numbers have been changed to protect the inept.] "Always see a salesman once," said my first boss and mentor, children's book publisher (and ace salesman) Franklin Watts. The reason is obvious: you never know when...
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http://www.targetmarketingmag.com/blog/two-words-that-wrecked-otherwise-superb-e-sales-pitch-301242
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