SEO & Content Marketing Revue
By Heather Lloyd-Martin
About Heather
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.
Online Video Marketing Deep Dive
Online Video Selling Tips for Direct Marketers
Jun 19, 2013Ready to test online video advertising? The opportunities are expanding exponentially with rapid growth and adoption of online video viewing...
Marketing Sustainably
Calling Any Ideas for a Postal Service Future!
Jun 17, 2013I read a review of a recently published biography of President Calvin Coolidge by Amity Schlaes, and it was the...
Yblog
Why Advertisers Need to Think Native
Jun 12, 2013Native advertising is the latest buzzword. Even venerable publishers such as The New York Times, The Atlantic and Forbes, are...
The Integrated Email
5 Things to Do Now to Prepare for the Next Stage of Email Marketing
Jun 10, 2013The email channel is well known for being a low cost high performance marketing machine. Generating revenue requires little more...
Making Social Sell
Stop Measuring Content Marketing
Jun 7, 2013Why are most sales people and small businesses struggling to generate leads online? Because they invest heavily in social media...
Ruthless B-to-B Marketing
5 Essentials for Every B-to-B Website
Jun 6, 2013"If you don't have a website, you don't have a business." By now, this maxim is well understood. But what...
Muscle Marketing
My 9 Insider Tips to Build Your Email List For Low or No Cost!
Jun 3, 2013Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business …...
The Power Punch
Packaging: A Conspiracy Among Dentists?
May 31, 2013Regardless of what I buy lately, getting inside the package to the actual product is like breaking into Fort Knox....
Triple Venti Dolce Data...
5 Reasons for ‘Why Now?’
May 29, 2013With the lingering, precarious feelings about the state of the economy, along with plenty of concerns about the business climate...
Think Mobility
3 Questions Before Implementing Any Mobile Solution
May 20, 2013I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an...
Who's Your Data?
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
Should You Outsource Your SEO Copywriting? 5 Ways to Find Out
|
If you've been wondering what to do, consider these five "You should outsource if …" scenarios.
… You need new marketing content—fast!
Strategic outsourcing can help you reach your content marketing goals faster, even if you have an in-house SEO copywriting team. Consider what writing makes sense to keep in-house (such as important branding pages,) and outsource the rest. For instance, writers can quickly add keyphrases to existing copy and make your pages more "search-engine friendly." Finding freelancers for a short-term writing fix is a smart, strategic move.
… Your team has no idea how to write optimized content—and doesn't want to know.
Some marketing departments eat up SEO copywriting theory like candy and relish every training moment. Some prefer to stay far, far away from it, keeping within their copywriting comfort zone. And that's OK. Just because you can DIY doesn't mean that it's a smart move. You'll make faster progress if you let a professional make your optimization dreams come true. Besides, if you don't want to write something, it's easy to let it fall off your desk … and your site's search engine rankings suffer as a result.
… Your team tried writing the content—but something isn't working.
Maybe your conversions are tanking and you can't tell why. Or your rankings dropped after Google's May Day update, and you're not sure of a safe next step. In this situation, outsourcing your content marketing provides you two huge advantages. From a SEO standpoint, an expert copywriter can "see" opportunities (and yes, challenges) that your team doesn't. Rewriting the content will allow them to revisit your keyphrases, check your strategy and tighten up your SEO. Secondly, a fresh perspective can lead to some amazing discoveries. You may have thought that your site copy was just fine—but your copywriter can show how to make it even better. I've seen some amazing transformations (and conversions) when a company lets an outside copywriting take the reins.
… Your content screams for a strategy—and you need an expert to help.
Too many companies launch their content initiatives willy-nilly without asking themselves a simple question: "Why?" Rather than launching everything content marketing-related, a strategist can help you decide what to focus on now and oversee the process. Your in-house team would still be doing all the work. But you'd be focusing on the right work for right now—and your strategist would be helping you every step of the way.
… You need a fresh start.
I hear, "I hate the content, but we don't know how to fix it" way more than I'd like. It's sad how companies wear their site content like a bad haircut: They know it doesn't flatter them, but it's what they're stuck with. Just like you'd (hopefully) visit a new hairstylist if the old one continued to give you a "bowl cut," a new-to-you SEO content writer can take your existing writing and make it better, snazzier and more SEO-friendly. Imagine: You can actually start to like your content again, rather than apologizing to prospects. How would that feel?
Outsourcing your SEO content marketing will cost you more money as compared to keeping everything in-house, true. But at the end of the day, "relinquishing control" and letting someone else master your messaging can drive some impressive revenues—and create content that you finally enjoy. It's well worth it.
Companies Mentioned:
 |
Sections:
|
|
COMMENTS
Click here to leave a comment...Good advice, there are things to consider but this one is really a go signal if you really wanted to outsource SEO.
Good advice, there are things to consider but this one is really a go signal if you really wanted to outsource SEO.
