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About Gary

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing, Gary Hennerberg has successfully transferred traditional direct marketing principles to emerging new media. An author, speaker, strategist, copywriter, and analytics pro, he founded marketing consultancy Hennerberg Group, Inc., in 1992. Email him below or follow Gary on LinkedIn.

Co-authoring this blog is Perry Alexander of Success Messenger Group. Alexander’s passion is conveying information clearly and compellingly. He is a veteran marketing strategist, copy editor, design pro and video producer. Hennerberg and Alexander have worked together since 1996. They integrate direct marketing methodology with online video and other marketing applications for end-to-end, strategy-to-roll-out initiatives.  Follow Perry on LinkedIn.

 

Reinventing Direct

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Inside a Successful Online Video Campaign

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It's not often that we get to share the inside story about a successful online video marketing campaign. Today we take you step-by-step through a case study where an online video marketing push has been credited with turning around sales. It's a multimedia effort, inclusive of email marketing and social media that pushed viewers to a special web page with a series of videos that allowed commenting on the web page with a Facebook plug-in.

It's a fun case study showcasing what we did for a performing arts organization. It lifted ticket sales from a significant gap to surpassing budget only a couple of weeks after the video campaign was introduced. The online video campaign also had an unexpected effect on the organization, which is explained in today's video presentation.

Please share with us your comments, below, about how you've used online video, and how it has impacted your organization, or a client's. 

P.S. We'll go deeper into the cross-media integration of today's case study tomorrow during a webinar tomorrow named Cross-Media Case Studies: Multi-Step Direct Mail, Email & Mobile Campaigns that Worked. We hope you'll tune in.

(If the video isn't just above this line, click here to view it.)

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