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About Gary

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing, Gary Hennerberg has successfully transferred traditional direct marketing principles to emerging new media. An author, speaker, strategist, copywriter, and analytics pro, he founded marketing consultancy Hennerberg Group, Inc., in 1992. Email him below or follow Gary on LinkedIn.

Co-authoring this blog is Perry Alexander of Success Messenger Group. Alexander’s passion is conveying information clearly and compellingly. He is a veteran marketing strategist, copy editor, design pro and video producer. Hennerberg and Alexander have worked together since 1996. They integrate direct marketing methodology with online video and other marketing applications for end-to-end, strategy-to-roll-out initiatives.  Follow Perry on LinkedIn.

 

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Digital Onslaught: I'm Losing My Brain, and What’s Left Is Being Rewired
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I am convinced that the ubiquity of and access to knowledge—largely digital and increasingly mobile—that I have come to depend...



The Power Punch

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One Size DOES NOT Fit All in B-to-B Marketing
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Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales...



Mobile-First Marketing

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Consumers are generally very attached to their smartphones and only connect with those they trust. This very reason is why...



The Integrated Email

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I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often,...



Making Social Sell

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3 Ways to Waste Time on LinkedIn, but Feel Good About It
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Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the...



Brand Matters

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As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations...



Big Data, Small Data, Clean Data, Messy Data

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Freeform Data Are Not Exactly Free
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Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every...



Marketing Nuggets

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1-Trick Ponies and Customer Loyalty Behavior
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About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has...



Muscle Marketing

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Penguin 3.0 Is Coming and It’s Time to Clean House
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Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives...



Triple Venti Dolce Data...

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Who's Your Data?

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Here's What Counts

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Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the...



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Privacy in the Age of Big Data
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Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

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It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



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Inside a Successful Online Video Campaign

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It's not often that we get to share the inside story about a successful online video marketing campaign. Today we take you step-by-step through a case study where an online video marketing push has been credited with turning around sales. It's a multimedia effort, inclusive of email marketing and social media that pushed viewers to a special web page with a series of videos that allowed commenting on the web page with a Facebook plug-in.

It's a fun case study showcasing what we did for a performing arts organization. It lifted ticket sales from a significant gap to surpassing budget only a couple of weeks after the video campaign was introduced. The online video campaign also had an unexpected effect on the organization, which is explained in today's video presentation.

Please share with us your comments, below, about how you've used online video, and how it has impacted your organization, or a client's. 

P.S. We'll go deeper into the cross-media integration of today's case study tomorrow during a webinar tomorrow named Cross-Media Case Studies: Multi-Step Direct Mail, Email & Mobile Campaigns that Worked. We hope you'll tune in.

(If the video isn't just above this line, click here to view it.)

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