E-mail: B-to-B Marketing Mythbusting, Redux: Lead Gen, Social Media, Dead Media : Target Marketing

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November 5, 2012

B-to-B Marketing Mythbusting, Redux
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With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispelled seven B-to-B marketing myths, I'd like to tackle some mythbusting of my own.  Myth No. 1:  Lead Generation is the Top Job of...
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http://www.targetmarketingmag.com/blog/b-to-b-marketing-mythbusting-redux-lead-gen-social-media-dead-media
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