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Gary Hennerberg

Reinventing Direct

By Gary Hennerberg

About Gary

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Long-time traditional direct marketer, Gary Hennerberg, has reinvented his skills multiple times in his career. As a former marketing and product manager, agency executive, and now a sought-after consultant and creative director, Hennerberg has successfully transferred traditional direct marketing principles to online media. An author, speaker, strategist, copywriter, and analytics pro, he founded Hennerberg Group, Inc., in 1992. Email him using the link below or follow Gary on LinkedIn.

Co-authoring this blog is Perry Alexander of Success Messenger Group. Alexander’s passion is conveying information clearly and compellingly. He is a veteran marketing strategist, copy editor, design pro and video producer. Hennerberg and Alexander have worked together since 1996. They integrate direct marketing methodology in cross-channel marketing applications for end-to-end, strategy-to-roll-out initiatives that drive people to action. Follow Perry on LinkedIn.
 

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3 Game-Changing Direct Marketing Trends for 2014

 
Today, we share three trends that direct marketers should give serious thought to in 2014. Combined, we believe these trends can be game-changers for direct marketers to grow revenue and profit. In this video, we reveal the trends we're observing, and we explain why they are on our short list of 2014 action initiatives for direct marketers.
  1. Direct marketers need to become lead generation machines. By using magnetic marketing strategies, you must draw prospects and customers to you so they opt in to learn more about your product and the values of your organization.
  2. Once a prospect opts in to your sales funnel, we recommend a lead nurturing program, using marketing automation software. But beware: our research suggests that not all marketing automation software is well-suited for traditional direct marketers who use direct mail.
  3. As customers are savvier today than ever about sales messaging, it's no longer enough to sell, based on features and benefits of the "what" and "how" of our products or services. You must sell with real reason marketing and get to "the why."

Learn more about these three trends in today's video, and share your comments below about what you're seeing for 2014 and why.

(If the video isn't just above this line, click here to view it.)

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