Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.

Summer Gould is President of Eye/Comm Inc. Summer has spent her 23 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. She is also a committee member for Visionaries in Philanthropy which benefits San Diego Meals on Wheels.

You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

4 Great Holiday Mail Tips

The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?

How to Execute a Direct Mail Campaign

Many marketers are great at generating direct mail ideas and building creative and strategy, but when it comes to execution, it fails.

Direct Mail: Creative Envelopes Win

Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.