Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.

Summer Gould is President of Eye/Comm Inc. Summer has spent her 23 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. She is also a committee member for Visionaries in Philanthropy which benefits San Diego Meals on Wheels.

You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Direct Mail: Creative Envelopes Win

Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.

Visually Appealing Direct Mail

So I would like us all to consider: How can we get our message across while using blank space to our advantage?

Direct Mail for 2017 

Time is flying so we need to get started on planning direct mail campaigns for 2017. I really do mean planning, too. It takes time to

Direct Mail Fun for the Holidays 

I always like this time of year — not just because of the fun I have at the holidays, but also the really fun direct mail pieces I get.

Turn Drab Direct Mail Into Fab

Consider trying out a scavenger hunt that’s launched with the direct mail piece — it can lead to a better ROI.