Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
Direct mail is not an easy marketing channel to do right the first time. It takes persistence and perseverance to get results.
One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding.
Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.
Many museums are struggling to maintain current membership levels, let alone increase them. This is where direct mail can help.
After your first hurdle of grabbing attention so that your direct mail piece doesn’t end up in the trash, the next is drawing them in.
There’s more than one way to track your results, so don’t feel like you have to go buy sophisticated software to accomplish this task.
So I would like us all to consider: How can we get our message across while using blank space to our advantage?
Time is flying so we need to get started on planning direct mail campaigns for 2017. I really do mean planning, too. It takes time to
Clean up your future direct mail campaigns by planning them better. There are five steps to take before you send out your campaign.
Once you have a good source, you need to take on the challenge of choosing your list options.
I always like this time of year — not just because of the fun I have at the holidays, but also the really fun direct mail pieces I get.
Many people don’t know the difference between sending direct mail for acquisition and sending direct mail for retention purposes.
Consider trying out a scavenger hunt that’s launched with the direct mail piece — it can lead to a better ROI.