All direct mail pieces tell a story. Are yours telling the story you want, or one by default?
I keep a stash of the direct mail examples that worked on me for reference on client projects. Let’s look at a couple of great ones.
A lot of marketers go for flashy design with their direct mail. This can grab attention, but what if you could do something more?
We put our heads together to come up with this list of what not to do that will keep you out of trouble.
Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them?
Is your direct mail telling a story right now? It should be! Why, you ask? Well people respond to and remember stories.
How do you know if you have a good letter or not? We will break it down for you here.
Let’s look at how to make your direct mail copy sell. Effective direct mail communication is all about connecting authentically.
Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
Direct mail is not an easy marketing channel to do right the first time. It takes persistence and perseverance to get results.
One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding.
Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.
Many museums are struggling to maintain current membership levels, let alone increase them. This is where direct mail can help.
After your first hurdle of grabbing attention so that your direct mail piece doesn’t end up in the trash, the next is drawing them in.