When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment
Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see
Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the
How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and
In this digital world, marketers have access to more data than ever before; which could be great or disastrous. Which has it been for
Many organizations are familiar with agility strategy, but have you considered how you can create agile direct mail campaigns? Why
The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?
With social media an integral part of people’s daily lives, integrating it with your direct mail can really help drive response.
Many marketers are great at generating direct mail ideas and building creative and strategy, but when it comes to execution, it fails.
Direct mail is a tangible medium you can exploit. Using touch shifts the brain into a deeper level of engagement.
All direct mail pieces tell a story. Are yours telling the story you want, or one by default?
I keep a stash of the direct mail examples that worked on me for reference on client projects. Let’s look at a couple of great ones.
A lot of marketers go for flashy design with their direct mail. This can grab attention, but what if you could do something more?
We put our heads together to come up with this list of what not to do that will keep you out of trouble.
Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them?