Sue Yasav

Sue Yasav

Sue Yasav is the VP of Thought Leadership at Synchrony Financial. She’s responsible for developing strategic insights through surveys, social listening and academic studies on topics related to the financial services and retail industries. She authors white papers on consumer trends and articulates impactful strategies for marketers in the areas of digital transformation, customer experience and insights into specific growth segments of the U. S. population.  Sue has 20 years of experience in the credit card industry, encompassing 10 years at Citi Cards as VP in the Finance and Marketing organizations.  In the past 11 years at Synchrony Financial, Sue has been a Lean/Six Sigma Master Black Belt, a marketing leader for a high-end retail partner in NYC and the leader of Value Proposition Development.

Don't Ignore Baby Boomers

Quick quiz: Which generation is huge in size, interested in experiences, loves to travel, owns digital devices and is active in social

3 Consumer Trends to Watch in 2017

As we launch into a brand new year, we look to connect with consumers and make our brands shine. The surveys and insights we gathered over the past year reveal certain learnings that caught our eye and were quite a revelation. Below are some insights from consumer surveys and ways brands can tap into these…