Welcome to the second biggest shopping season of the year: It’s Back-to-School season and it’s promising to be a good one.
There’s a lot of buzz lately about machine learning. In many ways, it’s transforming the consumer experience and improving the product
During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity.
When was the last time you went to a store and felt happy just by being there?
Quick quiz: Which generation is huge in size, interested in experiences, loves to travel, owns digital devices and is active in social
When we look at consumer behavior and what drives the purchase decision, it’s helpful to look specifically at smaller price points vs.
For any brand or company, the payment experience must be considered part of the sale. Think about the last time you went to a store and
As we launch into a brand new year, we look to connect with consumers and make our brands shine. The surveys and insights we gathered over the past year reveal certain learnings that caught our eye and were quite a revelation. Below are some insights from consumer surveys and ways brands can tap into these…
With consumer spend hitting sporadic highs and lows, marketers are looking for segments of the population that show promise.