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Changes to Google’s paid search results are making it harder for SEO experts to get traffic to their websites the old-fashioned way.
Social media is the new frontier of search engine optimization.
You may have noticed the Google AMP carousel that appears atop search results. What is it, and why should you pay attention to it?
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Fighting for real estate atop search engine results pages has always been a challenge. Thanks to smartphones, it’s getting tougher.
“Keywords are king” is an old adage among SEO experts. Today, that’s no longer the case — topics are king.
Cracking search engine ranking algorithms is both the holy grail and windmill chase of SEO. But we’re far from clueless about them.
Self-inflicted wounds in Google AdWords can lead to frustration, fewer customers and less money — not good things.
Google AdWords is loaded with potential — and if you haven’t explored the platform’s latest, you’re missing out on some great features
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So much of SEO has changed over the past 20 years. But the importance of links hasn’t changed.